1. Why TV Brands?

2. Over the Past Several Years, Technology and Video Usage Has Exploded in the US

3. Growth In Technology Has Continued To Prompt Choice; Smart TV and Tablets Up Considerably 16% 49% 19%42% 49% 46% 80%75%77% Penetration Levels YOY Growth Source: Nielsen NPM 2/15 v year ago; SVOD is 4Q14 v yag

4. Today, Consumers Expect Instant Access To Their Video Video Anywhere, Anytime, Any Screen

5. Today, Television Still Reigns as the Best Device For Watching Video “Best Device For Watching Video” (Among Owners of Each Device) - A18-49 CAB 2013 Custom Study, Video Nation: Anytime, Anywhere, Anyplace BASE: Watches video on device; 205 Overall, which of the following is the best device for watching video? 702738Vs. YAG

6. In Fact, Television Still Commands Half (49%) of Consumers Total Media Time On a Daily Basis Avg Time Spent Per Day (Hrs: Min) Among P18+ Source: Nielsen Cross Platform Report 4Q14,P18+

7. …and Majority Of Their Viewing Continues To Be With Live Television Time Spent Per Day (Hrs:Min) Among P18+ Source: Nielsen Cross Platform Report 4Q14,P18+;

8. How Much Video Content is Consumed Across Each Platform?

9. TV Still Commands 93% of Total Video Time Watching Video on Internet Watching Television Watching Video on a Smartphone Monthly by Device 149:1410:29 1:42 Source: Nielsen Total Audience Report 4Q14 v yag;Total video= TV+comp+smartphone P2+: Time Spent Hrs:min P2+:# of Viewers v. YAG 285 Million -0.56% 146 Million -4.2% 122 Million +19.8%

10. Among Key Advertiser Targets, Television Commands Practically 9 out of 10 Total Video Minutes 89% 91% 86% TV Share Of Total Video Source: Nielsen Total Audience Report 4Q14; Total video=TV; internet video and mobile video

11. …and Captures Majority Of Total Video Time Among Both Young and Old 95% 94% 84% 88% 92% 95% 98% TV Share Of Total Video Source: Nielsen Total Audience Report 4Q14; Total video=TV; internet video and mobile video

12. Even Among Teens & Young Adults, Television Remains The Dominant Viewing Platform TV Share Of Total Video 94% 93% 95% 84% 81% 87%

13. With So Much Being Written About SVOD & Its Growth In The Press This Past Year, Lets Put It All Into Perspective…

14. Source: Nielsen NPM SVOD Continues To Grow – Reaching 42%

15. Source: Nielsen analysis of time spent; total day; 4Q14; svod – netflix selfreported Time Spent On SVOD Is Equivalent To Only One TV Show While Time Spent On Traditional TV Totals Over 5 Hours Among A18+ Per Day 5:24 Live TV Time-shifted TV

16. Source: Nielsen analysis of time spent; live+7; jan’15 data; top cable & bdcst nets based on rating; svod – industry number Drilling Down To Network Level: Time Spent With Top 10 TV Nets On Traditional TV Is 3X More Than Time With SVOD Programming

17. Source: Nielsen analysis of time spent; total day; jan’15; tv= english cable+bdcst; netflix – self reported Even When Looking At A Base of Netflix Subscribers, Time Spent Is Still Only A Fraction Of The Time Adults Spend With TV Of Netflix Subscribers Only 5:24 Time-shifted TV Live TV

18. All in All, In Spite Of SVOD Growth In Years Past, Live TV Is The Preferred Method For Watching TV Shows By Far 18-3435-49Total Live TV39%51%44% DVR20% Netflix24%8%16% Youtube18%7%13% DVD/Blue-ray10%5%7% VOD9%6%7% TV provider livestream app8%6%7% TV network website8%5%7% Free Download7%3%5% Hulu Plus7%3%5% TV Network app7%3%5% TV network website6%3%5% Amazon Instant Video5%2%4% Crackle3%2%3% Google Play1%-- Source: Ipsos MediaCT, “FYI: Earthquake! How TV Landscape continues to change” nov 25,2014 Methods by Which TV Viewers Watch TV Shows Daily: 5/14

19. In This New Omni-Screen World, Television is Still Thriving…

20. Source: Nielsen Npower for Total Day. Hut/PUT’s; nov’14-jan’15 v yag Overall, TV’s Reach Is Still at 98-99% Across The Board

21. Consumers Are Driven To Branded TV Content

22. TV Programming Investment (in Billions) Source: SNL Kagan Media Trends; Cable investment into original pgm. TV’s Investment Into Its Programming Will Continue To Increase, Spurring Growth Across Screens $233 Billion invested since 2010

23. What Does $233 Billion Investment Into TV Content Buy These Days?

24. Compelling Original Programming That Has Dominated U.S. Video and Won Critical Acclaim

25. …and Branded TV’s Content Connection Extends Across All Screens Television Computer SmartphoneTablet

26. TV Brands Rank in the Top 5 Multiple Times in Most Major Content Genres Sports ESPN NBC Sports Network Bleacher Report FOXSports.com CBSSports.com College Humor/Cracked theCHIVE.com Adult Swim Comedy Central Defy Media Humor NBCU TV Tribune Broadcasting ABC Digital BET AOL On – Huff Post TV ABC News CNN NBC News CBS News Buzzfeed VEVO Soundcloud.com MTV Networks Myspace.com Yahoo! Music Source: CAB analysis of multi-platform comScore data, February 2015 HOUZZ.com Hearst HGTV Internet Brands Home & Garden About.com Home The Weather Channel Accuweather.com Yahoo! Weather Weatherbug.com MSN Weather NBCU TV ABC Digital Tribune Broadcasting AOL On – Huff Post TV TV Guide Food Network BlogHer Food AllRecipes.com MyRecipes.com Mode Foodie Disney Entertainment Totally Kidz COOL-MATHGAMES.com Nickelodeon Kids & Teens PBSKIDS.org SportsComedy TV Ent. BlackGeneral News Music HomeWeather TV Entertainment Kids Food Gaming PCH Digital GSN Midas Player Zynga EA Websites Top 5 Websites by Genre:

27. Out of 1 Million + iPAD Apps, TV Brands are Among the Top 5 Downloaded Top iPAD apps from Over 1,000,000 Apps: Sports MusicTV NetworksComedy ESPN Tourney Challenge NCAA March Madness Live CBS Sports Watch ESPN ESPN Scorecenter News Pandora Spotify Beats Music iheartradio The Voice Watch ESPN The CW A&E Networks Showtime Anytime History FOX News BBC News Flipboard: Social News Magazine NBC News Wall Street Journal Comedy Central Pandora Viki Yahoo! Screen Huffington Post Source: Apple app store 3/17/15; Most popular iPAD apps by category search term (excluding gaming apps) Weather Finance TV Entertainment Business Weather Channel for iPad Yahoo Weather Weather MyRadar NOAA Hi-Def Radar Children Wall Street Journal Bloomberg TV+ Yahoo Finance CNBC CNN Money Shazaam Entertainment Weekly Xfinity TV Go HBO Go AOL On Nickelodeon Watch Disney Channel TBN Mobile Nick JR. Yo Gabba Gabba Bloomberg TV+ CNBC BBC News New York Times FOX News

28. Time Spent With Ad-Supported Television Equals Over 107 Hours a Month Source: Nielsen Npower Live+7 February 2015 P2+, Broadcast Television represents FOX, CBS, NBC, ABC, iON and CW. Cable Networks Represents all Nielsen measured Ad-Supported Cable Networks. Ad- Supported Cable Networks (Hrs: Mins) Broadcast Networks (Hrs: Mins) 37:17 Monthly Time Spent (February 2015) (Average mins per visitor, Hrs: Mins) 70:18 107:35 Ad-Supported Television (Hrs: Mins)

29. When Factor In Online, Time Spent With Ad-Supported TV Brands Totals 139 Hours/Month Source: Nielsen Npower Live+7 February 2015 P2+, CAB analysis of comScore duplicated data. Cable Television represents all measured Ad-Supported Cable nets by Nielsen and ComScore; Broadcast Television represents FOX, CBS, NBC, ABC, iON and CW; Four Portals represent: Yahoo, Google, MSN and AOL. Total Ad-Supported TV Brands (Cable + MVPDs+ Broadcast: TV+ Web) (Hrs: Mins) 4 Portals + Facebook (Yahoo!+ Google + MSN + AOL) (Hrs: Mins) 36:04 Monthly Time Spent (February 2015) (Average mins per visitor, Hrs: Mins) 139:20

30. Ad-Supported TV Brands 4 Portals (Google, MSN, AOL & Yahoo!) Facebook In Fact, More Time Is Spent Online With Ad-Supported TV Brands Than The 4 Portals Or Facebook Average minutes per visitor Source: Nielsen Npower Live+7 February 2015 P2+, CAB analysis of comScore duplicated February 2015 data (mediametrix, multiplatform). Nielsen Social February 2015. Ad-Supported Television Brands represents all measured Ad-Supported Cable nets, mvpds. And Broadcast Television FOX, CBS, NBC, ABC, iON and CW. 4 portals = Google, AOL, MSN, Yahoo! 107:3521:04 14:492:32 5:2513:18 10:41 95MM Tweets 139:20 Monthly Time Spent (Hrs:Mins) 17:21 18:43 P2+

31. Ad-Supported TV Brands 4 Portals Facebook Adults 18-34 Spend More Time Online With Ad-Supported TV Brands Than The 4 Portals Or Facebook Average minutes per visitor Source: Nielsen Npower Live+7 February 2015 P18-34, CAB analysis of comScore duplicated February 2015 data (mediametrix, multiplatform A18-34). Ad- Supported Television Brands represents all measured Ad-Supported Cable nets, mvpds. And Broadcast Television FOX, CBS, NBC, ABC, iON and CW. 4 portals = Google, AOL, MSN, Yahoo! 75:4814:11 14:374:12 4:4617:04 13:49 103:48 Monthly Time Spent (Hrs:Mins) 18:49 21:50 A18-34

32. What about Ad Supported TV Brands vs YouTube?

33. Professionally Produced Content Sources: comScore Video Metrix September 2014 YouTube Partners Report, P13+; Nielsen Npower Live+7 Days, P13+, 9/1-9/30/14 Monthly “Time Spent” Average (Minutes Per Viewer) Total Ad-Supported TV vs. All YouTube Video Predominately UGC =UGC (Cable + Broadcast) Time Spent With YouTube Is Dwarfed By Time Spent With Ad-Supported TV…Creating a 5% YouTube / 95% TV Split

34. Sources: comScore Video Metrix September 2014 YouTube Partners Report, P13+; Nielsen Npower Live+7 Days, P13+, 9/1-9/30/14 Monthly Reach Average (P13+) TV Cume Reach vs. YouTube Unique Visitors (000) Professionally Produced Content Predominately UGC =UGC (Cable + Broadcast) Same Pattern Holds True When Look at Reach

35. Sources: comScore Video Metrix September 2014 YouTube Partners Report, P18-24; Nielsen Npower Live+7 Days, P18-24, 9/1-9/30/14 Monthly “Time Spent” Average (Minutes Per P18-24 Viewer) Total Ad-Supported TV vs. All YouTube Video Professionally Produced Content Predominately UGC =UGC (Cable + Broadcast) Among Younger Consumers - 18-24 - Similar Usage Split Prevails: 88% TV / 12% YouTube

36. Consumer’s Passion for TV Content is Evident In Social Media…

37. Over 3 Billion Tweets about Television Have Been Sent since 2012 Source: Nielsen Social – Insights Data Source, Monthly Total Tweets; Jan & Feb 2012 was not reported Month Total Monthly Tweets 2014 World Cup 2012 Presidential Debate 2013 Super Bowl Every Year there seems to be a High Watermarking Social Event.

38. Top Ad-Supported Primetime Television Programs of 2014… Source: Nielsen Social – Rankings Data 2014 Total Tweets, Sports and Specials Not Included in Programming Top 10 Primetime Programs of 2014Top 10 Primetime Networks of 2014 (# of Tweets) 13,088,653 9,269,370 12,070,112 9,885,470 13,056,492 8,971,206 6,644,5363,730,8652,845,804 2,812,807 65,918,32343,634,389 51,035,157 29,594,63835,759,19226,588,477 19,756,16021,936,68416,082,141 14,605,450

39. In General Viewers “Chat” About TV Programs Frequently… 6 out of 10 Discuss a Few Times a Week or More CAB Custom Study, Video Nation: Anytime, Anywhere, Anyplace BASE: Respondents who engage in Social TV 600 How often do you do each of the following while watching television? Please think about these activities as directly related to the show or an advertisement you are watching. How Often Do you Chat / Post / Tweet About a Show While Watching TV? (A18-49) Less than once a wk: About once a week: Few times a week: 61% chat / post / tweet a few times a week or more Teens & Young Adults are even higher daily users: 40% of Teens 41% of 18-24 39% of 25-34 27% of 35+

40. Socially Active Viewers Endorse Products… Over 30% Comment on an Ad CAB 2013 Custom Study; Video Nation: Anytime, Anywhere, Anyplace BASE: Respondents who engage in social TV 610 Previously you indicated you do the above. Why do you do these activities? Select all that apply. Teens: 28% 18-24: 34% 25-34: 29% 35+: 29% Why Do You Post / Tweet / Chat During a TV Show? (%) A18-49

41. But, Most Importantly, Do TV Brands “Sell More Stuff” for Advertisers?

42. Television Ads Encourage Further Investigation and Ultimately Move Products Off the Shelves CAB 2013 Custom Study; Video Nation: Anytime, Anywhere, Anyplace 600 How often do you do each of the following while watching television? Please think about these activities as directly related to the show or an advertisement you are watching. 75% Look up information online about an advertisement currently watching 69% Once a week or more 62% Shop online or purchase something they have seen on a show / advertisement they are currently watching A18-49 How Often? 56% Once a week or more

43. That’s Why Pure-Play Internet Brands, Whose Businesses Are Solely Dependent On Internet Traffic To Drive Revenue, Rely on TV (Not the Internet) to Sell Their Products & Services In Just 5 Years These Brands Increased their TV Investment by Over a Third; 71% of TV Spend in Cable and Growing Source: Nielsen AdViews; Website category (national + spot TV); # of Brands: 2,7012,5992,5602,426 2,425 Website Category: 5 Year Trend TV Spend by Source (Billions)

44. In Fact, CAB’s Custom Analysis of 63 of the 75 Pure-Play Internet Brands Exhibited a Direct Correlation Between TV Spend & Website Traffic 63 Website Brand Advertisers: Unique Visitors vs. TV Spend Feb. ‘13 – April ’14 (15 month Half vs. Half Comparison) Source: Nielsen AdViews; Website category (subcategories: auto, travel, dating, gaming, care giving, entertainment, educational, financial, insurance, business services, retail); National TV spend Feb. 2013-April 2014; comScore unique visitors P15+ TV Spend Up, Traffic Up TV Spend Down, Traffic Down 25 Advertisers When Spend DOWN -22% less unique visitors (on average) 38 Advertisers When Spend UP +33% more unique visitors (on average) 44

45. Deloitte “State of Media Democracy” Report Visited Website After Seeing Ad Keller Fay/ThinkBox “Paid.Owned. Earned” Report % of Visits Generated Source: Deloitte 2013 ‘State of Media Democracy” report; Keller Fay / ThinkBox 2013 TV Ads Continue To Generate Website Traffic 45

46. Simply Put Branded Content Delivers …

47. Young Adults (18-24) Men 18-34 Women 18-34 Men 25-54 Women 25-54 Men 50+ Women 50+ Hispanic Black Note: Local Ad Insertion Capabilities & Footprints Can Vary Slightly By Network/MSO Agreements Scale and Content Commitment Across Every Imaginable Demographic (10 Examples)

48. Top Content Across All Screens…Anytime/Anywhere