1. Belfast Tours Ltd :: www.belfastcitysightseeing.comwww.belfastcitysightseeing.com Tel: 00 44 (0) 28 90 321 321 The Belfast Golden Ticket A new model of promotion, sales and sharing resources tailored specifically for the Northern Ireland tourism industry

2. Background – what is included: Belfast City Sightseeing tour Belfast Tours Ltd :: www.belfastcitysightseeing.com

3. Lagan Boat Company Belfast Tours Ltd :: www.belfastcitysightseeing.com

4. Crumlin Road Gaol: Belfast Tours Ltd :: www.belfastcitysightseeing.com

5. Giants Causeway full day tour: Belfast Tours Ltd :: www.belfastcitysightseeing.com

6. Visitor trends: Our research highlighted; How people visit here How long they spend here What they tend to do What they generally spend

7. Belfast Tours Ltd :: www.belfastcitysightseeing.com Sales channels: -Online -Trade agents -Packages -Hotels -Each business sells

8. Belfast Tours Ltd :: www.belfastcitysightseeing.com Revenue: -Sales growth for all businesses -Increased cross selling -Increase spend on peripherals -Positive cash flow -Pre-visit conditioning

9. Belfast Tours Ltd :: www.belfastcitysightseeing.com Revenue Innovation The true value of collaboration

10. Belfast Tours Ltd :: www.belfastcitysightseeing.com Revenue Innovation: -Each component sells the Golden Ticket through their existing channels -They become the lead partner -They pay out to the other components on redemption -They retain the profit for that sale -They retain the customer data -They get first opportunity to prepare the visitor

11. Belfast Tours Ltd :: www.belfastcitysightseeing.com Revenue Innovation – benefits of this: -All businesses get to share marketing costs -All businesses share contact base -All businesses benefit from exponential exposure -The collaboration provides increased coverage of the package -Each business increases sales

12. Belfast Tours Ltd :: www.belfastcitysightseeing.com Revenue Innovation in the new Northern Ireland tourism industry This model is tailored to the NI tourism industry; - Dominated by SME’s - Geographical clusters - Personal and business relationships - Pressure on spend and investment - Collaboration will increase strength - Share best practice

13. Belfast Tours Ltd :: www.belfastcitysightseeing.com Potential for implementation across Northern Ireland: -Cluster of businesses e.g. North Coast or Mournes -Accommodation providers -Activity providers -Restaurants -Create weekend or overnight activity package -Each individual business promotes heavily -Specific NITB package marketing initiative -Opportunity for return visits -Share costs -Share benefits

14. Belfast Tours Ltd :: www.belfastcitysightseeing.com Outcomes: -Reduced costs -Increased sales -Creation of effective partnerships -Authentic experiences -Improved visitor experience