1. Welcome to Membership Upgrading update
Sarah Hughes
Assessment Executive

2. Objectives of this session
Update your knowledge of professional membership and upgrading
Update you on the changes to the membership grades and the marketing to members
Give you the information you need to help members at branch level
Equip all committee members with the top level information required to help members

3. Graduate – not granted after 2014
Membership levels
Chartered Companion Chartered CIPD
Chartered Fellow Chartered FCIPD
Chartered Member Chartered MCIPD
Associate Assoc CIPD
Student
Explain what they mean
Affiliate
Graduate – not granted after 2014

4. What is professional membership
CIPD membership recognises the impact that HR professionals are making in the workplace based on what they know, do and deliver. Our three professional levels (Associate member, Chartered Member and Chartered Fellow) set the standards for the HR profession and ensure competent practitioners operating at support, managerial and strategic leadership levels are fully recognised. They represent employers’ expectations of HR professionals in business today and in the future.

5. Three levels of professional
membership
All three grades demonstrate that you have achieved a level of knowledge (usually through a qualification) and can apply this in the workplace.
It’s worth mentioning that you do not have to work your way up through the levels; you can apply at the level that best reflects your achievements in the workplace
Highlight that routes are open to a wide range of HR professionals ie generalists, L&D, other specialisms

6. Benefits of professional membership
By achieving a level of professional membership;
You have shown you meet CIPD’s rigorous criteria and global standards for best practice in HR
You will boost your professional profile
You could enhance your earning power
Supports your Continuing Professional Development
Gives you the recognition you deserve
CCPMO Impact report Dec 2008 concluded that individuals with professional qualifications and membership stand to gain £152k of additional earnings over a career

7. Eligibility for Upgrading
Current grade of membership
Grade can apply for
Student
You must complete your qualification before applying for a grade of membership
Graduate or Associate (having previously held Graduate status)
Chartered Member or Chartered Fellow
Chartered Member
Chartered Fellow
Eligibility subject to meeting relevant membership criteria

8. Qualifications and membership
Qualification completed
Grade you can apply for
CIPD Foundation Level
Certificate or Diploma
Associate Member
CIPD Intermediate Level
Certificate or Diploma
CIPD Advanced Level Diploma
Associate Member
Chartered Member
Chartered Fellow

9. How to move to professional membership
Students who have completed Foundation or Intermediate qualifications can upgrade to Associate member
Graduates can move to Associate straight away without assessment or payment by calling CIPD on
Members who are eligible and meet the criteria can upgrade to Chartered Member or Chartered Fellow

10. Upgrade Members can upgrade via; Paper based* application – all levels
Telephone – Chartered Member and Chartered Fellow
Face to face – Chartered Member and Chartered Fellow
* this is an interactive pdf downloadable form the
CIPD website

11. Upgrade methodologically- Paper based applications
An interactive pdf application form asks about impact in the workplace and covers behaviours and activities in one document
CV provides context of career
Feedback from Line Manager and one Colleague focuses on how the candidate operates and their impact
Org chart can also be submitted
Non refundable fee assessment of;
£40 for Associate
£60 for Chartered Member
£95 for Chartered Fellow

12. Upgrade methodologically- Telephone assessments
New route for upgrading
Available for upgrade to Chartered Member and Chartered Fellow only
45 minute telephone assessment with one of trained upgrade assessors
Need to submit CV and colleague support before assessment
Guidance is sent to candidates to help them prepare
Non refundable assessment fee of;
£120 for Chartered Member
£250 for Chartered Fellow

13. Top Tips for anyone wanting to Upgrade
Check you are ready to apply – and wait if necessary
Use self diagnostic tool on MyHR Map
Answer the questions fully
Emphasise your contribution – ‘I’ instead of ‘we’
Choose colleagues who best know the impact you make in the workplace
Make sure your experience is relevant and consistently demonstrated
Use examples from within last 3 years
My HR Map: a self assessment tool to assess your capabilities against the activities, knowledge and behaviours from the CIPD Profession Map and give you access to recommended development

14. What we need to do Advise members again that the grade is going
Target sub groups of the grade with specific messages
Promote the use of telephone assessments
Promote the use of face to face assessments

16. Target Graduate audience
Total
17220
0-4 years
8883
5-9 years
4583
years
2009
15-19 years
1096
20 + years
649

17. Audience groups
Segment 1 – Graduates 0-1 years (approx 4375) Junior position. Pathway to Associate
Segment 2 Graduates 2-4 years (approx 4,509) Junior/mid-level positions. Pathway to Associate, some eligible for Chartered Member
Segment 3 – Graduates 5-10 years (approx 4582) Managerial/senior positions. Most eligible for Chartered Member, some Chartered Fellow
Segment 4 – Graduates 10+ years (approx 3754) Senior positions. Eligibility Chartered Member and Fellow
The most effective/responsive audiences have been segment 1 and 2
50% of long servers have been in grade for 15 years or more (1745). 649 have been in grade for 20 years or more.
In addition, tackle the following:
Retirees: 100 Graduates are 65+ and 18 Graduates have indicated on their MQ that they are retired.

18. What marketing is taking place
Dedicated pages on the membership section of the CIPD website
Advertising in People Management
Targeted direct mail to Graduates
Supporting messages through LinkedIn, Twitter, FB and Google+
Face to face upgrade events

19. Face to face events
To support this extra special year we are proposing to run face to face assessments around the regions –
8 -10 events covering 11,467 Graduates which is 66% of Grad population.
London – 3 events; 13th & 14th Dec, HRD and 13th & 14th June
Scotland – 2 events; 29th Nov and Mar – Glasgow + other venue tbc
Ireland – 2 events; dates tbc
North West – 1 event; Nov (ACE)
Midlands area – 1 event; May
Northern area – 1 event; March

21. What the Branches can do
Promote upgrading to all levels of membership
Suggest all Graduates move to the Associate level of membership if not ready to upgrade to Chartered levels
Assist any members who wish to upgrade to Chartered by;
Running membership clinics
Using relevant literature from Amber & Green*
Sense checking application forms
Sense checking CV’s
Highlighting relevant areas of the website

22. Where to get help
General info on costs and eligibility at
General Upgrading FAQs at
Download relevant membership forms at
Specific Graduate assistance at
Customer Services team –

23. Assessment Executive – (Upgrade)
Questions?
Sarah Hughes
Assessment Executive – (Upgrade)