1. Q3 2014 MEDIA PACK

2. THE MAGIC AUDIENCE Q3 2014 Magic reaches 1.96 million listeners every week. Magic listeners tune in for a total of 10.4 million hours every week. Magic has a share of 5.1%. Magic is commercial market leader amongst Adults 25+ for reach, with 1.7 million listeners tuning in. 50% of Magic listeners are aged 15-44 and 50% aged 45+ 58% of Magic listeners don’t listen to Heart or Capital. The average age of a Magic listener is 44. Magic 105.4 reaches 2.9 million listeners across the UK by other platforms such as Sky and Freeview. Listeners across the country tune into Magic 105.4 for 14.5m hours each week. Source: RAJAR Q3 2014 Average Age Base: All Respondents

3. PROGRAMMING HIGHLIGHTS Magic in the Morning reaches 781,000 listeners and has an audience share of 4.6%, between 0600-1000. More Music Drivetime with Nick Snaith reaches 615,000 and has a 4.3% market share on weekdays at 1700-2000. Gary Vincent is commercial number one in hours with 857,000 listeners tuning in for 2.1m hours each week and a share of 5.1% between 1000-1400. Angie Greaves attracts 659,000 between 1400-1700, pulling in a commercial market leading share of 5.9%. Mellow Magic is the number 1 commercial music show every evening for reach and share. Denise van Outen has 146,000 listeners every Saturday 1300-1500 and is commercial number 1 in hours and share for Adults 25+, with 5.3% share. Kim Wilde is commercial number one with 346,000 listeners between 1000-1400 on Sundays, and a market share of 7.1%. Rick Astley draws 160,000 each week and is commercial number 1 with a 7.0% share. Source: RAJAR Q3 2014

4. OUR AUDIENCE… Source: RAJAR Q3 2014 25-54 year olds are our strongest audience. 61% of listeners are affluent ABC1’s. Females account for 55% of the Magic audience. Magic has an average age of 44 Source: RAJAR Q3 2014 Average Age Base: All Respondents

5. MON-FRI WEEKLY REACH IN LONDON Source: RAJAR Q3 2014 Magic 105.4 TSA

6. WEEKLY REACH IN LONDON Source: RAJAR Q3 2014 Magic 105.4 TSA

7. MARKET SHARE IN LONDON Source: RAJAR Q3 2014 Magic 105.4 TSA