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Published byJanice Fitzgerald Modified over 9 years ago
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KISS 100 MEDIA PACK Q3 2014
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KEY HIGHLIGHTS – Q3 2014 KISS 100 now reaches 1.8 million listeners every week Market share is 4.5% KISS listeners tune in for 9.2 million hours every week KISS 100 beats all commercial and BBC stations for listening hours amongst 15-24s, 15-34s and 15-44s, and for reach amongst 15-34s and 15-44s. KISS has 1million ABC1 listeners, and 1.3 million Housewives tuning into KISS every week 1million KISS 100 listeners (58%) don’t listen to Capital, and 1.6 million (90%) don’t listen to Capital XTRA Kiss 100 reaches 96,000 more 15-34s than Capital and has a 46% higher reach among 15-24s than BBC Radio 1 (in the Kiss TSA) The average age of a KISS UK listener is 30 (based on all respondents) 4.9 million people listen to KISS across the UK every week Source: RAJAR Q3 2014 Average Age Base: All Respondents
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KEY PROGRAMMING HIGHLIGHTS – Q3 2014 Rickie, Melvin and Charlie now reach1.5m listeners across the UK and 689,000 listeners in London each week Jez reaches 896,000 listeners Monday-Saturday between 9am and 12pm Monday –Sunday between 11am and 12pm KISSTORY now reaches 685,000 listeners in London and 1.6 million across the UK Between 12pm – 3pm Neev reaches 707,000 listeners in London Between 3pm and 7pm Live@Kiss with Michael and Andria reaches 873,000 listeners in London Source: RAJAR Q3 2014
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000 57% of our listeners are affluent ABC1’s 58% of our listeners are female THE KISS AUDIENCE Source: RAJAR Q3 2014
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ADULTS 15+ WEEKLY REACH Source: RAJAR Q3 2014 000s
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ADULTS 15+ MARKET SHARE % Source: RAJAR Q3 2014
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15-24 WEEKLY REACH 000s Source: RAJAR Q3 2014
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15-24 MARKET SHARE % Source: RAJAR Q3 2014
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15-34 WEEKLY REACH 000s Source: RAJAR Q3 2014
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15-34 MARKET SHARE % Source: RAJAR Q3 2014
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KISS 100 TRANSMISSION AREA
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