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KISS 101 MEDIA PACK Q3 2014 TOPLINE HIGHLIGHTS – Q3 2014 KISS 101 has 494,000 listeners On average listeners listen to KISS for 6.2 hours a week In total.

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Presentation on theme: "KISS 101 MEDIA PACK Q3 2014 TOPLINE HIGHLIGHTS – Q3 2014 KISS 101 has 494,000 listeners On average listeners listen to KISS for 6.2 hours a week In total."— Presentation transcript:

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2 KISS 101 MEDIA PACK Q3 2014

3 TOPLINE HIGHLIGHTS – Q3 2014 KISS 101 has 494,000 listeners On average listeners listen to KISS for 6.2 hours a week In total KISS listeners listen for over 3 million hours each week KISS has a market share of 6.1% amongst all adults 15+ KISS is commercial market leader for reach and share amongst 15-24s 15-34s and 15- 44s Our strongest audience is 15-44s in which we are commercial market leader with 396,000 listeners KISS 101 has 249,000 ABC1 listeners and 344,000 Housewives/main shoppers Rickie, Melvin and Charlie in the Morning reaches 202,000 listeners Jez from 9am-12pm reaches 250,000 listeners Neev on 12-3pm and reaches 223,000 listeners Live@Kiss with Michael & Andria from 3-7pm reaches 282,000 listeners KISS 101 is part of KISS UK which reaches 4.9 million adults across the UK every week Source: RAJAR Q3 2014

4 KISS 101: DEMOGRAPHIC PROFILE 15-24 45+ Female Male ABC1 C2DE 25-34 35-44 Source: RAJAR Q3 2014 %

5 AGE VS. COMPS Source: RAJAR Q3 2014 %

6 WEEKLY REACH ADULTS: KISS VS. OTHER STATIONS IN IT’S TSA Source: RAJAR Q3 2014* Station TSA doesn’t cover all of KISS TSA 000s

7 WEEKLY REACH 15-24: KISS VS. OTHER STATIONS IN IT’S TSA 000s Source: RAJAR Q2 2014* Station TSA doesn’t cover all of KISS TSA

8 WEEKLY REACH 15-34: KISS VS. OTHER STATIONS IN IT’S TSA 000s Source: RAJAR Q3 2014* Station TSA doesn’t cover all of KISS TSA

9 WEEKLY REACH 15-44: KISS VS. OTHER STATIONS IN IT’S TSA 000s Source: RAJAR Q3 2014* Station TSA doesn’t cover all of KISS TSA

10 % OF KISS LISTENERS WHO LISTEN TO OTHER STATIONS Source: RAJAR Q3 2014

11 KISS 101 TRANSMISSION AREA


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