2. Sink or Swim Vanessa Gonzalez Grade 11 Sport and Medical Sciences Academy

3. Some adults are afraid of water Some adults are afraid to learn in a group of people Some adults may have had a traumatic event in their lives involving water and are just afraid and can not swim

4. Teach adults how to swim with one-on-one lessons Swimming helps your joints Parents then can teach their child to swim Builds confidence

5. Reduce fear of water One-on-one instruction Customized contracts Get to pick times and days of availability

6. Sink or Swim helps adults learn to swim, providing a healthy form of exercise and peace of mind Sink or Swim’s goal is to teach adults who can’t swim the techniques to save their life in a water emergency

7. Description of Expenses Variable Material Expenses Total: $0.00 Item$ Fixed ExpensesTotal: $564.50 Item$ Insurance$41.67 Advertising$2.00 Depreciation$20.83 Salary$500 Economics of One Unit Selling Price$850.00 Cost of var. materials exp.$0.00 Cost of labor$420.00 Other variable costs$0.00 Total COGS/ COSS$420.00 Contribution Margin$430.00 Definition of One Unit One-on-One all year swim lessons contract Monthly Break Even Units $564.50 =1.31≈ 2 yearly contracts $430.00

8. Description of Target Consumer DemographicsGeographics Adults Ages 20-70 Can’t swim or want to learn to swim better Hartford, CT West Hartford, CT PsychographicsBuying Patterns Afraid of drowning Want to learn to swim Adults willing to pay for quality 1-on-1 swim lessons and want to get over their fear of the water Total Population Target Market Population 188,285 Market Size (based on survey) Target Market Size Market Statistics Industry Name: Sports Coaching Annual Industry Sales: $5 Billion 101,673 508

9. Social Media – Instagram – Facebook Website Direct phone calls Email Word of mouth

10. Sink or SwimCornerstoneMandell JCC Price$17/ session (1 hour sessions) $175/ 5 sessions (30 minutes sessions) $28 a session $250/ 10 sessions (30 minute sessions) TimeWork around your hours of availability They don’t work around your time FeeNo membership feeMembership fees $37 per month Membership fees $66 per month Your Competitive Advantages 1. Have provided levels 1-4 American Red Cross swimming lessons 2. Flexible scheduling 3. No membership fees

11. First aid, CPR, and AED certified for 4 years Bilingual (Spanish/English) 2 years experience with teaching swim lessons Will have WSI certification by time business begins

12. Total Units 32 Gross Revenue $27,200 Net Profit $4,918

13. ItemWhy NeededCost Computer/PhoneFor communication to conduct businessOwned WSI certificationTeach classesWill have Lesson equipmentTeach techniques$40.00 LLC PaperworkTo become a Limited Liability Company$300.00 Total Startup Expenditures$340.00 Emergency Fund$170.00 Reserve for Fixed Expenses$1,693.00 Total Startup Investment$2,203.00 ROI: Return on Investment $4,918 =223%≈$2.23 $2,203 ROS: Return on Sales $4,918 =18%≈$0.18 $27,200

14. Hire first employee at the end of year #1 Add children swim lessons Provide child care Sink or Swim will donate 5% of its yearly net profit to the United States Masters Swimming

15. “It’s never too late” Thank you for your consideration of Sink or Swim Thank you for your consideration of Sink or Swim Email us at sinkorswimH2O@gmail.com http://sinkorswimh2o.weebly.com