1. ALL YOU EVER WANTED TO KNOW ABOUT PREPARING IMAGES FOR WEB & PRINT A brief tutorial

2. What we will cover: Acquiring Images Best Practices Optimizing for Web Optimizing for Print Where to Get Help Q & A

3. Step 1: Options for choosing your photo

4. Image Resources Use your own images images.ucmerced.edu Stock photography Multimedia Coordinator - Veronica Adrover vadrover@ucmerced.edu vadrover@ucmerced.edu

5. Best Practices Avoid clip art if possible Keep the photographic style the same Always keep in mind the UC branding Never use images that don't belong to you or the UC Avoid small, pixelated photos Optimize - optimize - optimize Request a photo shoot Use hypens (-) instead of underscores (_) in filenames for search engine friendliness and readability

6. Using Photoshop to Optimize Your Photographs For Web

7. Adobe Photoshop http://software.ucmerced.edu Industry standard PS Elements – Inexpensive, only $31.56 Well documented; lots of tutorials available

8. Photoshop Optimize Steps File > Open Image > Image Size: Reduce to 96dpi File > Save for Web: Select JPEG format, reduce Quality to 70-100k file size using slider – find a balance between quality and file size in this range

9. Optimize Steps for Web Use Open photo in Photoshop Reduce image resolution (dpi) to 96 Reduce image dimensions; 525 pixels width for full width, otherwise resize to desired in PS For custom sliders (not photographs), 450 x 300 pixels are the proper dimensions Save as JPEG, 70-100k is optimized. Use Drupal to upload to your site

10. Using Photoshop to Optimize Your Photographs For Print

11. Optimize Steps for Print Use Open photo in Photoshop Resize image resolution to 300 (dpi) Convert color format from RGB to CYMK Save as.TIF or.EPS; absolutely no JPEGS (jpegs are for web)

12. Overview Use only photos owned by you or the UC – images.ucmerced.edu Download Adobe Photoshop Elements Optimize for Web: 96dpi, max width 525px Optimize for Print: 300dpi, CMYK color mode, save as TIF or EPS Ask us for help FAQ’s available at communications.ucmerced.edu