1. © Prentice Hall, 2003 Business Communication TodayChapter 10 - 1 Finding, Evaluating, and Processing Information

2. © Prentice Hall, 2003 Business Communication TodayChapter 10 - 2ResearchProcess Find and AccessInformation AccessInformation Evaluate and Finalize Sources Evaluate and Finalize Sources Understand Topic and AssignmentUnderstand Assignment InterpretFindingsInterpretFindings AnalyzeDataAnalyzeData ProcessInformationProcessInformation 1 2 4 35 6

3. © Prentice Hall, 2003 Business Communication TodayChapter 10 - 3 Understand the Topic and Assignment PreliminaryInformationPreliminaryInformationProblemStatementProblemStatement Questions and Subquestions Subquestions

4. © Prentice Hall, 2003 Business Communication TodayChapter 10 - 4 Using Secondary Sources of Information BusinessBooksElectronicDatabasesNewspapersPeriodicals DirectoriesAlmanacsStatisticalResourcesGovernmentPublications

5. © Prentice Hall, 2003 Business Communication TodayChapter 10 - 5 Business Information in Cyberspace Internet Public Library Company Websites News Release Sites

6. © Prentice Hall, 2003 Business Communication TodayChapter 10 - 6 Searching The Internet SearchEngines Directories Portals

7. © Prentice Hall, 2003 Business Communication TodayChapter 10 - 7 Select Appropriate Databases Use Multiple Search Engines Replace Concepts with Key Words Use Short Phrases and Single Terms Avoid Stopwords Avoid Words in the Database’s Name Searching Databases

8. © Prentice Hall, 2003 Business Communication TodayChapter 10 - 8 Use Variations of Search Terms Specify Logical Relationships Use Boolean Operators Use Proximity Operators Use Wildcards Refine Searches as Needed Searching Databases

9. © Prentice Hall, 2003 Business Communication TodayChapter 10 - 9 GatheringInformation Searching in Cyberspace PullTechnology PushTechnology PersonalAgents

10. © Prentice Hall, 2003 Business Communication TodayChapter 10 - 10 Tracking Progress Take Notes Copy Search Results BookmarkWebsitesRecordComments Download or Print Files Prepare a Bibliography

11. © Prentice Hall, 2003 Business Communication TodayChapter 10 - 11 Primary Information DocumentsExperimentsObservations

12. © Prentice Hall, 2003 Business Communication TodayChapter 10 - 12 Effective Surveys Provide Clear Instructions Use Short Questionnaires Get Easy-to-Analyze Questions Avoid Leading Questions Ask One Question at a Time Pretest All Questionnaires

13. © Prentice Hall, 2003 Business Communication TodayChapter 10 - 13 Effective Interviews Interview Participants Required Information PurposePurposeStructureStructure Overall Length Stylistic Issues Organization Overall Length Stylistic Issues Organization Collect Information Make Decisions Clarify Issues Collect Information Make Decisions Clarify Issues

14. © Prentice Hall, 2003 Business Communication TodayChapter 10 - 14 Types of Questions Open-Ended Direct Open-Ended Direct Open-Ended Restatement Close-Ended Information Quality Interviewer Control More Less

15. © Prentice Hall, 2003 Business Communication TodayChapter 10 - 15 Preparing Questions Think About Sequence Sequence Mix Types of Questions Questions Ask Smart Questions QuestionsEditQuestionsEditQuestions Rate the Questions QuestionsLimit the Number Limit

16. © Prentice Hall, 2003 Business Communication TodayChapter 10 - 16 Processing Interview Information Processing Interview Information Write Down Your Ideas Review Notes Organize the Material TranscribeRecordings

17. © Prentice Hall, 2003 Business Communication TodayChapter 10 - 17 Purpose of the Material IndependentVerification Logic and Good Sense Honesty and Reliability The Author Timeliness PotentialBias Data Collection Methods Completeness Evaluating and Selecting Sources

18. © Prentice Hall, 2003 Business Communication TodayChapter 10 - 18 Process the Information Getting Organized Reading the Material Taking Notes

19. © Prentice Hall, 2003 Business Communication TodayChapter 10 - 19 Presenting Information Direct Quotes Enhance the Argument Preserve Original Text Paraphrasing Enhance Your Understanding Condense Original Text

20. © Prentice Hall, 2003 Business Communication TodayChapter 10 - 20 Documenting Sources QuotationsParaphrasedMaterial GeneralKnowledge Fair Use Doctrine

21. © Prentice Hall, 2003 Business Communication TodayChapter 10 - 21 Analyzing the Data Mean Median Mode Trend Correlation

22. © Prentice Hall, 2003 Business Communication TodayChapter 10 - 22 Interpreting Your Findings Assumptions Judgment Values Facts Conclusions Recommendations