2. Strengths
Internal positive aspects that are under control and upon which you may capitalize in planning
What are your advantages?
What do you do well?
What do others see as your strengths?

3. SWOT Strengths Weaknesses
Bogotá, Colombia is the largest bicycle scheme in Latin America.
Every Sunday they have 70 miles of closes off bust streets just for bikers
Average bike is sold for $550
In 8 years the local number of buses in Bogota has cut down 7000 buses
Helps get to places quickly and avoid traffic and avoid bus tickets
Bike is made for paved roads and hilly terrain
Weaknesses
Buses are expected to cover the entire city in the next decade
High crime rate (should be a threat)

4. SWOT Analysis: Pedal Power
Strengths:
-Biking is simple, all ages can enjoy
-located on Main Street
Weaknesses:
-Prices are high
-Challenges of the seasonality of business
Opportunities:
-Increasing trend of active lifestyle
-multiple universities 3 miles from retail store
Threats:
-Price pressure from mass merchants
-Online bicycle sales
-Lack of brand awareness

5. Weaknesses
Internal negative aspects that are under your control and that you may plan to improve
What could be improved?
What is done badly?
What should be avoided?

6. SWOT of City Strengths Weaknesses Opportunities Threats
Rush hour traffic
All stores close at 6pm (unless granted permission by gov’t)
Strengths
Weaknesses
Conservation minded
Infrastructure built around biking
Opportunities
Large population
Many demographics
Other bike stores
Many people already bike
Threats

7. Opportunities
Positive external conditions that you do not control but of which you can plan to take advantage
Where are the good chances facing you?
What are the interesting trends?
What changes in technology are taking place?
What changes in social patterns, population profiles, lifestyle changes?
Local events?

8. Threats
Negative external conditions that you do not control but the effect of which you may be able to lessen
What obstacles do you face?
What is your competition doing?
Are the required specifications for your business, products or services changing?
Is changing technology threatening your business?
Do you have bad debt or cash-flow problems?
Could any of your weaknesses seriously threaten your business?

9. Areas to Concentrate on for SWOT
Finance –availability of loans
Operations – location, labor productivity, quality control, customer responsiveness
Administration – quality of staff, communication, delegation
Marketing – market share, service reputation, customer service, advertising effectiveness
Personnel – salary/rewards, recruiting, training, teamwork

10. SWOT Analysis: Product/Company
Strengths:
Assortment of sizes, shapes, and colors to fit the needs of a variety of consumers
Similar products have seen success in different venues even during the recession
Environmentally friendly
Unique, specifically designed purpose could draw in avid gardeners

11. SWOT Analysis: Product/Company Cont.
Weaknesses:
Bags occupy space that could be used for other purposes such as entertainment
High upfront cost
Size and weight of the bags would make them difficult to transport and store
Lack of brand awareness and market presence

12. SWOT Analysis: Product/Company Cont.
Opportunities:
The current “green” movement could increase the appeal of BioBags to consumers
Holding a distinctive spot in the market niche could improve company longevity
Could appeal to new and relatively unexplored group of buyers
“Kitchen gardening, organic gardening, urban farming and container gardening are all among the top 10 global gardening trends for 2010.”

13. SWOT Analysis: Product/Company Cont.
Threats:
Competition from established companies in the gardening sector
Ex) L’Atelier Vert
Price pressure from said companies
The online sale of similar products
Seasonal nature of the product could be detrimental to selling patterns