1. Data Analysis and Visualization Dr. Frank van Ham, IBM Netherlands Target Conference 2014, Groningen Nov 4 th, 2014

2. [insert obligatory ‘Big Data’ slide here] “No, no let’s not throw that away. I might need that in the future” “Hyper intelligent computer systems crunching mega giga tera exa lots of bytes of data”

3. Analytic algorithms to the rescue!

4. Our world in 20 years?

5. Descriptive statistics don’t always tell us everything about data  = 7.5,  2 = 4.12, correlation = 0.81 and regression : y = 3 + 0.5x

6. Interpreting statistics is not a simple task for automated systems.

7. Analytic results should be used with care and supervision “A computer systems let you make more mistakes faster than any invention in human history – with the possible exception of handguns and Tequila.” (Mitch Radcliffe)

8. Big Data and Big Data analytics schematized Real world Big Data world Analytic Systems (Statistics / Heuristics) Measure Compute Human “Model” Simplified machine “Model” Influence Verify / Monitor Influence

9. “The lame leading the blind” – J. Turcan Humans are slow at computing statistics, but fast at contextualizing (though not necessarily good). + Computers are bad at grasping context, but very fast at computing statistics. = Humans can lead computers in the right direction, with computers doing the “heavy lifting”.

10. To work with our data reliably, we need to understand it But unfortunately our data is inside a computer system….

11. To understand our data, we need to see our data

12. 20cm Visualization is not a cure all magic technology that allows humans to instantly understand data… Visualization is a medium to bridge the “last 50 cm” in data analysis. 50cm

13. Industry data tools trends : From Reporting to User-Driven analytics Drive analytics User Algorithm results Data warehouse (Daily) ReportUser Data warehouse Real-time on demand Report User Past Current Future Visual Interface Analytics

14. Industry data tools trends : from IT to Line of Business user

15. 21 st century Big Data BI will require tools that Deal better with our data –Connect to data transparently in whatever form –Can mash different data sources together intelligently –Automatically clean and model our data where appropriate Deal better with us –Are simple and flexible to query –Communicate with us in human friendly ways –Are smart enough to use best (business) practices Make analytics accessible to everyone –Act as analytics based guides in our data –Allow non-expert users work with analytic algorithms. –Turn analytics into actionable insights

16. IBM Watson Analytics – IBM’s push into this area Visit http://watsonanalytics.com and sign up for our free beta!

17. In summary To realize the possibilities of Big Data we need both –Scalable infrastructure. –Tools that allow us to make sense of all this data. Visualization and analytic algorithms are essential for data analysis. –One does the heavy lifting –One tells us where we’re going. Research/design problems to target, from a business perspective –Data-generic data visualization tools –Simplifying statistics output –Different input modalities –Pluggable analytic algorithms

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19. Thank you! Questions? Remarks? frankvanham@nl.ibm.com