1. Automated Facebook Ads…Made Simple Module 4 Advanced Strategies for Max Profits & How to Get the Fastest Results

2. Here’s What You’re Going to Learn in Module 4: Strategically choose your Objective and pricing strategies based on your Objective. Placement – where your ad will run and why it matters. The importance of understanding how Power Editor talks to Ads Manager. Strategic ways to set your ad campaigns and simplify your workflow (duplicating) so you get the fastest results from your automated system. The quickest and easiest way to incorporate split-testing into your campaigns. How to use Facebook ads for retargeting across the Internet (10+ on the ninja scale).

3. Automated Facebook Ads…Made Simple Module 4, Lesson 1 Choosing Objective & Pricing Strategies

4. Choosing the Objective in Power Editor

5. Choosing Your Pricing Strategy Based On Your Objective Optimize For: –Website conversions –Clicks to website Pricing: –Get the most website conversions (or clicks) at the best price –Or, if you KNOW what a conversion is worth to you already, you can set that cost.

6. Strategies for Choosing the “Best” Pricing Option I suggest first testing optimizing your pricing based on the “recommended” option – website conversions or clicks to website. I then suggest going with “get the most [website conversions] at the best price.” By choosing these options, you’re telling Facebook to get you the most conversions (or clicks) from your target audience for the daily budget you have set.

7. Pricing & Optimization in Power Editor

8. Automated Facebook Ads…Made Simple Module 4, Lesson 2 Placement Choosing Where Your Ad Will Run and Why It Matters

9. Choosing Your Placement

10. Automated Facebook Ads…Made Simple Module 4, Lesson 3 “Download to Power Editor” & “Upload Changes”

11. How Power Editor & Ads Manager “Talk To” Each Other

12. What is Split Testing? Successful Facebook ad campaigns are a result of constantly testing different variables until you find the right mix. Split testing is when you use multiple versions of something to see which one works better (i.e. – landing pages, ads, headlines, calls-to-action, etc.)

13. Best Practices for Split Testing Create two landing pages to see which converts better. Create multiple ads with different ad copy, calls-to-action or images. It’s often helpful to change one element at a time so you can track which change you’re making is having the most impact.

14. Change One Element At a Time

15. Or Test Two Landing Pages To See Which One Converts Better… VS.

16. Easiest Way to Split Test in Power Editor

17. Easiest Way to Split Test Your Landing Pages With LeadPages

18. If You’re Not Using LeadPages… The following software is great for Split Testing (more technical “know-how” is required): –Optimizely.com –Visual Website Optimizer –Google Analytics Content Experiments

19. Automated Facebook Ads…Made Simple Module 4, Video 3 Use Facebook Ads to Drive Retargeting

20. What is Retargeting? Retargeting allows you to show ads to people who have visited your website without converting (i.e. opt-in, registration, sale, etc.) We have already covered Website Custom Audiences, which is retargeting to people on Facebook. You can also use a service, like Perfect Audience, to retarget your ads to people across the Internet. Let me explain…

21. Use Facebook Ads to Drive Traffic to Your Website FB Ad Drives To Your Website Clicks To Landing Page Visitor Shown Your Relevant Ad Across Internet Tracking Cookie Placed Visitor Leaves Without Converting Convert

22. Automated Facebook Ads…Made Simple Module 4, Video 4 How to Get the Fastest Results from The FB ADvantage

23. Take Action! Putting Your Facebook Ads System Together Choose your goal Concise customer avatar Conversion tracking is in place Custom Audiences are created Campaign set-up in Power Editor Ad set-up in Power Editor Use the set-up Checklist in the Bonuses area.

24. Generate Leads/Build Your Email List: Simple Squeeze Page Free Giveaway AD Email Auto- Responder

25. Generate Leads/Build Your Email List: Simple Facebook Squeeze Page Free Giveaway AD Email Auto- Responder

26. Generate Leads/Build Your Email List: Webinar Registrations Webinar AD Email Auto- Responder Lead Sale? NO YES! Sale

27. Generate Leads/Build Your Email List: Auto-Webinar Registrations Webinar AD Email Auto- Responder Lead Sale? NO YES! Sale

28. Generate Leads/Build Your Email List: Blog Post Opt-Ins AD Email Auto- Responder Lead Free Giveaway

29. Selling Your Products/Services Long Form Sales Page AD

30. Strategies for Lowering Your CPL Target your Fans Use Custom Audiences to target your email list Use Website Custom Audiences Test a different landing page Test different ad copy Test different image or video Test different call-to-action

31. Thank YOU! Would Love to Hear Your Feedback/Progress: rick@rickmulready.com