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Published byErnest Hardy Modified over 9 years ago
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Electromyography (facial emotion) Measures of arousal Galvanic skin response Pupillary response Cardiac response, blood pressure, blood volume (also, mental workload, challenge vs. threat) Respiration What are the problems with using general measures of arousal?
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Electrooculography Electrical potentials in the brain fMRI
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What are their advantages and disadvantages? Vul, Harris, Winkielman, & Pasher, 2009
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Hormone sampling Eye tracking—Lee EKG/ERP fMRI--Manny
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What is an implicit measure? “outcome of a measurement procedure that is causally produced by psychological attributes in an automatic manner” (p. 177, DeHouwer & Moors, 2010) Is it conscious? Is it automatic? How do we know if something is conscious or automatic?
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How might these be used in studies? Supraliminal priming Subliminal priming IAT Word completion Story completion Nonverbals Type of language used (concrete vs. not) GNAT Physiological measures Projective tests Name preference test Affect misattribution procedure
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Three normative internal criteria (De Houwer et al., 2009—see Table 10.1) Clear what it measures Clear how it works (what diffs. in measure mean) Clear that automatic processes External criteria Self-assessment Behavioral vs. physiological vs. neurological responses Symbolic vs. nonsymbolic Stimulus-response compatibility
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How do these measures relate to each other? To explicit attitudes? To behaviors? Do we have 2 attitudes for everything? What are the advantages and disadvantages of these types of measures?
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What is it? How does it work? What is it measuring? What does it predict? How has validity for the IAT been shown? What are some problems in interpreting IAT scores? How does the IAT work? (process) Is it implicit? Should we use it?
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How has validity been shown? How does affective priming work? (process) Is it implicit? Should we use it? Recent priming crisis
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For developing measures For using measures For testing reliability and validity
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Spatial, Internet, More hot topics Remember that the last week of classes and exam week that we meet different days (Tuesday, April 28—12pm and Monday, May 4—at 1pm) 12 minute presentations on proposal with time for questions—review notes from Readings mTurkStephanie smart phone apps in researchTory virtual realityMelanie second lifeLacey
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