1. Winning Research Strategies for Case Competitors Mark Bodnar mbodnar@sfu.ca

2. Case Competition Research Strategies Today 2 1. Resources, with a focus on free 2. How can I get to the best data, fast? What is the “best” data? Who might have published it? (Why?) June 2015

3. Case Competition Research Strategies Cool stuff 3 NIRA globalEDGE Insights by Industry globalEDGE Insights by Industry Google site limiting Google site limiting proximity searching proximity searching NetAdvantage SimplyMap ORBIS NetAdvantage SimplyMap ORBIS dashboards in Passport dashboards in Passport local governments SSRN DOAJ IBISWorld free articles and datagraphics from private research firms free articles and datagraphics from private research firms June 2015 consulting firms consulting firms

4. Case Competition Research Strategies Case Competition Research Strategies 4 Here's how Steve's neighbour describes him: "Steve is very shy and withdrawn, invariably helpful but with little interest in people or in the world of reality. A meek and tidy soul, he has a need for order and structure, and a passion for detail." Adapted from “Thinking Fast and Slow” by Nobel prize winner Daniel Kahneman. June 2015 Is Steve more likely to be a librarian or a farmer?

5. Case Competition Research Strategies More from Kahneman Two modes of thinking: 5 slow deliberate effortful System 2 fast intuitive associative metaphorical automatic impressionistic uncontrolled System 1 simplifies assumes tires easily June 2015

6. Case Competition Research Strategies Today 6 Get a solid grounding in the “thinking” skills needed to do research. (System 2) Practice them until they become instinctual. (System 1) June 2015

7. Case Competition Research Strategies Practice #1 7 How can I get to the best data, fast? What is the “best” data? Why would anyone collect and publish that info? Who might have collected/published it? June 2015

8. Case Competition Research Strategies Practice #1 8 Debrief: What were your criteria for “best” data? What reasons for collection did you come up with? What organizations did you identify? How did you find those orgs? June 2015

9. Case Competition Research Strategies Practice #2 (& 3, 4, 5) 9 How can I get to the best data, fast? What is the “best” data? Why would anyone collect and publish that info? Who might have collected/published it? June 2015

10. Case Competition Research Strategies Practice #2 (& 3, 4, 5) 10 Debrief: What were your criteria for “best” data? What reasons for collection did you come up with? What organizations did you identify? June 2015

11. Case Competition Research Strategies Eek! Stop now! My brain is full. Where can I find you if I need help later with all this stuff? 11 June 2015