1. MobileMonday China Startup Challenge 2015 Applicant Name Type of company (Cloud, Social Network, Advertising, Gaming etc) Location

2. MobileMonday China Startup Challenge 2015 What does your business do, for whom and how?

3. MobileMonday China Startup Challenge 2015 What is the problem your are addressing Clearly state the need or the pain that you have identified

4. MobileMonday China Startup Challenge 2015 Your Insights to solve the problem Explain how you have thought through a solution of this big pain- point that you have discovered. This will probably be the most important slide. The problem identified and solution found should be business worthy enough to proceed from here on

5. MobileMonday China Startup Challenge 2015 Visual Reference, Demo, Video of the product At this stage, it would be great if you show the problem and the solution visually. If your startup is a website/app – set up a live link so that you an present it directly if required.

6. MobileMonday China Startup Challenge 2015 Do you have proof of traction? Talk about user growth/customers using the service/brands signed up/clients who have paid/etc

7. MobileMonday China Startup Challenge 2015 The market size and potential Describe your vision of long term market, how big, why (provide research)? How and why our solution will remain relevant and grow in the next 3-5 years?

8. MobileMonday China Startup Challenge 2015 Competition mapping Explain who is your competition, what they do, how ahead or near are they to you, who has funded them, has there been any acquisitions in this space Clearly state how different you are from the competition

9. MobileMonday China Startup Challenge 2015 What is the core strategy? Explain the reason why your business will succeed!

10. MobileMonday China Startup Challenge 2015 Business model Explain how to make money!

11. MobileMonday China Startup Challenge 2015 Revenues and scale

12. MobileMonday China Startup Challenge 2015 Threats/ Opportunities /weaknesses

13. MobileMonday China Startup Challenge 2015 Outcome of the business What do you expect your business to become? Exit Scenarios? Trade sale to whom (M&A)? IPO?

14. MobileMonday China Startup Challenge 2015 Fundraising? Are you or will you be raising money? If yes, how much / when / for what purpose?

15. MobileMonday China Startup Challenge 2015 The founders and team experiences and education backgrounds of key members)

16. MobileMonday China Startup Challenge 2015 Company Address, contact detail of founder -> how to reach you!