1. Chapter 1 Business Communication Foundations
Krizan Business Communication Ó2005

2. Why is business communication referred to as transactional?
Chapter 1
Why is business communication referred to as transactional?
Chapter 1
Krizan Business Communication ©2005
Krizan Business Communication Ó2005

3. Business communication is called transactional because it
Chapter 1
Business communication is called transactional because it
Involves give-and-take relationship between message sender and receiver.
Chapter 1
Krizan Business Communication ©2005
Krizan Business Communication Ó2005

4. Krizan Business Communication ©2005
Chapter 1
Why is receiver understanding the most important goal of business communication?
Chapter 1
Krizan Business Communication ©2005
Krizan Business Communication Ó2005

5. The receiver must understand the message as the sender intended
Chapter 1
The receiver must understand the message as the sender intended
To ensure the receiver’s appropriate action or reaction to the message.
Chapter 1
Krizan Business Communication ©2005
Krizan Business Communication Ó2005

6. Why can serial communication be unreliable?
Chapter 1
Why can serial communication be unreliable?
Chapter 1
Krizan Business Communication ©2005
Krizan Business Communication Ó2005

7. Krizan Business Communication ©2005
Chapter 1
Serial communication involves a message exchanged among three or more people.
Each sender may omit, modify, or add to the message.
Chapter 1
Krizan Business Communication ©2005
Krizan Business Communication Ó2005

8. What is meant by using the you-viewpoint?
Chapter 1
What is meant by using the you-viewpoint?
Chapter 1
Krizan Business Communication ©2005
Krizan Business Communication Ó2005

9. The you-viewpoint means considering the receiver’s:
Chapter 1
The you-viewpoint means considering the receiver’s:
Knowledge
Interests
Attitudes
Emotional reaction
Chapter 1
Krizan Business Communication ©2005
Krizan Business Communication Ó2005

10. Why is the use of the you-viewpoint crucial to business success?
Chapter 1
Why is the use of the you-viewpoint crucial to business success?
Chapter 1
Krizan Business Communication ©2005
Krizan Business Communication Ó2005

11. Krizan Business Communication ©2005
Chapter 1
Using the you-viewpoint for a message normally assures a favorable response.
Chapter 1
Krizan Business Communication ©2005
Krizan Business Communication Ó2005

12. Krizan Business Communication ©2005
Chapter 1
Use examples to compare/contrast effects of verbal and nonverbal “noise” on communication.
Chapter 1
Krizan Business Communication ©2005
Krizan Business Communication Ó2005

13. “Noise” distracts both the message receiver and sender.
Chapter 1
“Noise” distracts both the message receiver and sender.
Chapter 1
Krizan Business Communication ©2005
Krizan Business Communication Ó2005

14. 1. Verbal “noise” can be the
Chapter 1
1. Verbal “noise” can be the
Sound of a copy machine
Grating voice of a coworker
Chapter 1
Krizan Business Communication ©2005
Krizan Business Communication Ó2005

15. 2. Nonverbal “noise” can be
Chapter 1
2. Nonverbal “noise” can be
Room which is too hot or too cold
Grammar or punctuation error in a written message
Chapter 1
Krizan Business Communication ©2005
Krizan Business Communication Ó2005