1. © 2005 Pearson Education Canada Business Communication EssentialsChapter 10 - 1 Understanding and Planning Business Reports and Proposals

2. © 2005 Pearson Education Canada Business Communication EssentialsChapter 10 - 2 From The Real World Written reports are essential for evaluating business opportunities. Without the facts, boards can’t act. Gerry Roy, Chief Corporate Officer and Legal Counsel Inualiut Regional Corporation

3. © 2005 Pearson Education Canada Business Communication EssentialsChapter 10 - 3 Reports and Proposals Monitor and Control OperationsImplement Policies and ProceduresDocumentResults Comply with GovernmentRegulationsGuideDecisions Gain the Acceptance of Others

4. © 2005 Pearson Education Canada Business Communication EssentialsChapter 10 - 4 Informational Reports Monitor and control operations Implement policies and procedures Comply with government regulations Document progress on projects

5. © 2005 Pearson Education Canada Business Communication EssentialsChapter 10 - 5 Problem-Solving Reports Business Proposals Analytical Reports

6. © 2005 Pearson Education Canada Business Communication EssentialsChapter 10 - 6 Solving Problems Trouble Shooting ReportsFeasibility ReportsJustification Reports

7. © 2005 Pearson Education Canada Business Communication EssentialsChapter 10 - 7 Writing Proposals UnsolicitedSolicited InternalExternal

8. © 2005 Pearson Education Canada Business Communication EssentialsChapter 10 - 8 Three-Step Writing Process PlanningCompletingWriting Analyze the Situation Investigate the Topic Adapt to Audience Organize the Message Compose the Message Revise the Message Produce the Message Proofread the Message

9. © 2005 Pearson Education Canada Business Communication EssentialsChapter 10 - 9 Planning Reports InvestigationInvestigation AdaptationAdaptation AnalysisAnalysis AudiencePurpose Channel Medium

10. © 2005 Pearson Education Canada Business Communication EssentialsChapter 10 - 10 Analyzing the Situation InformationalReportsInformationalReportsAnalyticalReportsAnalyticalReports

11. © 2005 Pearson Education Canada Business Communication EssentialsChapter 10 - 11 Defining the Problem How?When?Why? Where?Who?What?

12. © 2005 Pearson Education Canada Business Communication EssentialsChapter 10 - 12 AnalyticalAnalytical Writing a Purpose Statement InformationalInformational Summarize Explain Submit Analyze Evaluate Recommend

13. © 2005 Pearson Education Canada Business Communication EssentialsChapter 10 - 13 Preparing the Work Plan Statement of the problem Statement of the purpose and scope Discussion of tasks to be accomplished Description of final products or outcomes Review of schedules and requirements Plans for following up Working outline

14. © 2005 Pearson Education Canada Business Communication EssentialsChapter 10 - 14 Drafting a Preliminary Outline Descriptive (Topical)Informative (Talking) I. Industry Characteristics A. Annual Sales B. Profitability C. Growth Rate 1. Sales 2. Profit I. What is the nature of the industry? A. What are the annual sales? B. Is the industry profitable? C. What is the growth pattern? 1. Sales growth? 2. Profit growth?

15. © 2005 Pearson Education Canada Business Communication EssentialsChapter 10 - 15 Finding Information in the Library GovernmentPublications PeriodicalsNewspapers StatisticalResourceDirectories BusinessBooksElectronicDatabases Almanacs

16. © 2005 Pearson Education Canada Business Communication EssentialsChapter 10 - 16 Business Information on the Internet Internet Public Library CompanyWebsites News Release Sites

17. © 2005 Pearson Education Canada Business Communication EssentialsChapter 10 - 17 Searching Databases Use Multiple Search Engines Replace Concepts With Key Words Use Variations of Search Terms Specify Phrases and Key Words Refine Searches As Needed

18. © 2005 Pearson Education Canada Business Communication EssentialsChapter 10 - 18 Sources of Primary Information Documents Observations Experiments

19. © 2005 Pearson Education Canada Business Communication EssentialsChapter 10 - 19 Effective Surveys Provide Clear Instructions Use Short Questionnaires Seek Easy-to-Analyze Answers Avoid Leading Questions PretestQuestionnaires Ask One Thing At a Time

20. © 2005 Pearson Education Canada Business Communication EssentialsChapter 10 - 20 Effective Interviews Plan the InterviewPrepareQuestionsPrioritizeQuestions Don’t Ask Too Many Questions Edit the QuestionsProcessInformation

21. © 2005 Pearson Education Canada Business Communication EssentialsChapter 10 - 21 Documenting Sources GeneralKnowledgeCopyrightedMaterial

22. © 2005 Pearson Education Canada Business Communication EssentialsChapter 10 - 22 Interpret Your Findings Assumptions Judgment Values Facts Conclusions Recommendations

23. © 2005 Pearson Education Canada Business Communication EssentialsChapter 10 - 23 Real World Applications After an exhaustive study of an important problem, you have reached a conclusion that you believe your company's management will reject. What will you do? Let’s Discuss!