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Published byEric Walters Modified over 9 years ago
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June 17, 2014
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Value of the Area Mailer Industry Focus Groups: Immediate Issue Resolution Provides a Forum for Crucial Feedback / Suggestions / Ideas Builds Critical Relationships at All Levels of the Organization Forum to Communicate Operational Changes 2 Western Area Focus Group
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3 Volume Price Labor Costs Universal Service Obligation Limited pricing flexibility Postal network driven by: Delivery points Retail locations Sortation facilities Six-day delivery ~80% of total costs COLA increases Benefits: pensions, retiree health, health insurance Limited flexibility Retiree prefunding obligation, rising workers’ compensation costs These trends will continue to put pressure on USPS ability to provide affordable universal service Decliningsteadily Transactional volume declining due to e-diversion Advertising mail is subject to more substitution options Mail volume highly sensitive to economic changes Mail mix changes – lost profit contributions Fixed cost base Rising but capped capped Rising cost per hour Business Imperative for Change
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800 696 '06 685 '07 663 '08 623 '09 584 '10 557 '11 528 '12 491 13 Career Employees – Reduced by 205K since 2006, without layoffs Postal Service is More Efficient Than Ever $16 Billion of Annualized Savings in the past seven fiscal years with workhours reduced by 24% Total Workhours (Millions) Savings (Billions) Annual Growth 1.2% [2000 – 2013] 0 5 10 15 20 25 30 TFP Cumulative Trend 24.2 1972 1980 1990 2000 2013 Annual Growth 0.3% [1972 – 1999] 4 Continuous Efficiency Improvements Have Helped Mitigate the Impact of Business Threats Continuous Efficiency Improvements Have Helped Mitigate the Impact of Business Threats
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5 A Deep Financial Hole Unrestricted Cash Buildings & Equipment, net of depreciation Other assets Total Assets $ 2.3B $ 17.5B $ 1.8B $21.6B Retiree Health Benefits Workers’ Compensation Debt Accrued Compensation, benefits and leave Deferred Revenue* Other Total Liabilities** $16.8B $17.2B $15.0B $ 3.5B $ 3.6B $ 5.4B $61.5B ASSETS LIABILITIES Liabilities exceed assets by approx. $40 billion The USPS has only 35 cents of assets to cover each dollar of its liabilities * Newly available data on forever stamp usage resulted in a $1.3B reduction in Deferred Revenue – Prepaid Postage ** Under multi-employer accounting rules, there are approximately $51B in obligations not shown on the balance sheet. Significant profits over years and legislation are needed to recover.
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6 USPS Business Plan
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7 Key Legislative Goals Require USPS Health Care Plan Resolves RHB Prefunding Issue Refund FERS Overpayment Adjust Delivery Frequency (6-Day Packages, 5-Day Mail) Streamline Governance Model Authority to Expand Products and Services Require Defined Contribution System for Future Postal Employees Instructions to Arbitrator Reform Workers’ Compensation Right to Appeal EEOC Class Action Decisions
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8 Western Area Focus Group
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Major Optimization Initiative Units 2,513 Delivery Unit Consolidated Routes 24,000 City Routes Reduced Deliveries Efficient Mode of Delivery 10
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Delivery Mode Conversions 11 CURBLINE DOOR CENTRAL 37.8M40.5M 31% 28% 55.0M 41.0% Door Curbline (61.2K) 490.9K (6%) 47% Centralized 607.6K 59% Current Policy/Strategies are Driving Migration to More Efficient Delivery Mode FY 2013 Growth % Total FY 2013 Growth % Total Total Growth 1.04M - - Fiscal Year 2013
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12 Western Area Focus Group
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13 USPS Retail Network
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Grow Revenue Reduce the Cost to Serve Transform Customer Experience in High Traffic Post Offices Enhance Customer Convenience Through Expanded Retail Partnerships Preserve Retail Services in Rural America 50% of Post Offices realigned to match community needs Retail Strategy 14
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15 Western Area Focus Group
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16 Facilities Optimization New Jersey Network Distribution Center – 1.4M Sq Ft Ochopee FL Post Office – 62 Sq Ft
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17 Generate Revenue and Reduce Expenses by: Selling owned buildings Terminating leases Re-purposing space Facilities Optimization Over 6.7M Sq. Ft. Eliminated
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18 Advantages of a Transformed Infrastructure Fewer Facilities Denser Bundles/Trays and Pallets Increased Equipment Utilization Increased Productivities Maximized Transportation Better Utilization of Air/Surface Trips Gain Economies of Scale Right-sized Workforce Employee Flexibility Revised Pay Structure Complement
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19 Western Area Focus Group Erica Brix Manager, Operations Support Western Area
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20 Imbalance of Mail Delivered by DOW Postal Quarter 1 FY 13 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Disproportionate amount of Standard Mail is scheduled for delivery on Monday resulting in: Service Variability Operational Inefficiencies Increased Cost
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21 Prior to April 10 CurrentThursday Friday, Saturday, Monday Friday Saturday, Monday Saturday, Monday, Tuesday Saturday Monday, Tuesday Monday, Tuesday, Wednesday Sunday *The current Critical Entry Time (CET) for Standard mail is 4 pm **For delivery in the continental United States DSCF Standard Mail** Dropped Before 4pm* on DELIVERY DAYS MEETING SERVICE STANDARD Expected Days of Delivery
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22 Expected Days of Delivery Standard mail dropped at a DDU does not change Standard mail dropped at a NDC does not change EDDM Retail does not change Periodical/Newspaper processing does not change First-Class does not change Priority does not change
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Delivered Volume 23 * 4/19 through 6/6
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Service Performance 24 4/12 – 5/23 UCL / LCLTargetStandard SCF LettersSPLY UCL / LCLTarget Standard SCF Flats SPLY
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25 Standard DSCF Flats April 11 – May 30 Friday Start-the-Clock % of Total23.82%53.99%19.00%2.19%0.58%0.21% Cumulative23.82%77.81%96.81%99.00%99.58%99.79%100.00% Service Variance Day 1 – Saturday 23.82% Day 2 – Monday 53.99% Day 3 – Tuesday 19.00%
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DSCF Standard Mail Load Leveling Results are Promising Mail Processing working to capacity Reducing average hours per route Balanced workload with consistent service performance Controls and Monitoring Facility Audits New data driven diagnostic reports Address the Vital Few Opportunities Operational Tiger Teams for site visits and improvement recommendations 26
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27 Benefits Consistent Delivery Times by Day of the Week Cost Containment – Maintain Affordable Prices Predictable and Reliable Service Less Competition in the Mailbox Benefit to Mailers and Customers Increase Visibility
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28 100% Visibility
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29 Attributes of 100% Product Visibility Unique barcodes on letters, flats, packages, trays and containers Access to analytical capabilities for forecasting and predictive workloads Real-time Data & Intelligence
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30 Next Generation Equipment C007 Nov 2012-Sept 2013 Delivery Sortation System Dec 2012- March 2014 Feb-May 2013 PASSReal-Time Scanners Jan–Dec 2014 DeploymentMay-Nov 2014 Deployment Total – 12,500Total – 4,167 Jul 2014-Dec 2014 Mobile Delivery Device (Replaces Real-Time Scanners) Jan 2015 – Aug 2015 Total – 225,000
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31 Delivery Management System (DMS) Evaluates Carrier Route Status to plan and color- coded route status Estimates Delivery Time for all packages in unit Currently being tested in limited ZIP Codes
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32 Predictable and Measureable Does USPS have the mail? Where is it in the process? When will it be delivered? How did the overall mailing perform? An optimized plan for: Consistent, predictable delivery Avoiding bottle necks Response Rates & ROI Balance resources & reduce costs Business Intelligence Enhances the Performance & Value of Your Mailings HOW? Full Service Intelligent Mail Strategies
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34 VOLUME REALITIES Mail Volume Shifting to a Less Profitable Mix Volume in Billions of Pieces PHASE 2 NETWORK RATIONALIZATION
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35 NETWORK RATIONALIZATION STATISTICS PHASE 2 NETWORK RATIONALIZATION
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36 FIRST-CLASS MAIL SERVICE AFTER IMPLEMENTATION Overnight – 20.05% 2 Day – 35.6% 3 Day – 44.1% PHASE 2 NETWORK RATIONALIZATION The time it takes First-Class Mail to reach its destination will increase from an overall average of 2.14 days to 2.25 days
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37 NETWORK CAPACITY Network Rationalization
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Plant Consolidations 200 300 400 500 600 700 800 Phase 1 673 623 614 599 528 461 417 487 320 38 Over 350 Facilities Eliminated Reduced over 75M miles
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39 EMPLOYEE IMPACT Approximately 15,000 employees affected Will work within negotiated employee agreements, laws, and regulations to place employees in other vacant positions available through normal attrition PHASE 2 NETWORK RATIONALIZATION
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40 Western Area Focus Group Drew Aliperto Vice President Western Area
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Continue to Optimize the Value of the Infrastructure 41 Enhance the value of Direct Mail and Catalogs Increase Market Share of Packages Innovate across USPS Business Platforms Growth Opportunities
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12%.....the share of total American marketing spend on mail. It’s been consistently about 12 percent for the past 30 years. Four Key Ideas: 1.Personally Relevant – Interest 2.Actionable – Speed to purchase 3.Functional – Imbed technology in paper 4.Creative – Color, construction, size Mail is Relevant – Most Direct Way to Communicate Mail is Relevant – Most Direct Way to Communicate 42
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43 Using direct mail and email in integrated campaigns creates synergies that boost response more than using either medium alone. The Impact of Direct Mail is Significant Growing Direct Mail Source: Marketing Sherpa Study
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44 Mobile Commerce Mobile Technology Helping Drive Long-Term Value with Direct Mail and Catalogs. Smartphones and tablets interact with the printed page Smartphones and tablets interact with the printed page Direct Mail or Catalog becomes “catalyst” for mobile commerce Direct Mail or Catalog becomes “catalyst” for mobile commerce Direct Mail and Catalog integration with technology increases: Direct Mail and Catalog integration with technology increases: Relevance Relevance Effectiveness Effectiveness Convenience Convenience Responsiveness Responsiveness Engagement Engagement NFC Mobile Barcode Image Recognition Augmented Reality
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Committed to Mail We remain committed to growing mail Will collaborate with the industry to grow and enhance direct mail and catalogs Embrace technology to attract consumers to new possibilities Continue to seek promotional ideas from customers 45 The power of mail enhances package delivery & returns.
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OPPORTUNITY IN PACKAGES 46 Building a World Class Package Platform Growth Opportunity
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E-Commerce Continues to Grow Rapidly 47
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48 Elements to Building a World Class Platform Integrated Package Network Plan Product Development Plan Package Delivery Optimization Plan Next Generation Equipment International Package Processing Plan Improve Customer Pick-up Experience 100% Product Visibility Package Growth Opportunity SEVEN KEY ELEMENTS
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Build a World Class Package Platform 49
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Create a simpler returns product line Consolidate disparate offerings to Network and First Mile Eliminate obstacles to onboarding Fees Separate permits Make products easier for users Roundtrip label Print and Deliver label Expand customer base for Scan-based Payment Align Our Returns Portfolio with the Needs of Ecommerce Shippers Growth Opportunity 50
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Sunday Delivery Leveraging Sunday delivery to grow our overall package business Parcel Select Next-Day Next-day delivery for SCF-dropped packages (last mile and a half) MetroPost Same-day, competitive-priced delivery Talking with larger retailers with NYC introduction Customized Products to Meet the Needs of Large Ecommerce Shippers Customized Shipping 51
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52 Western Area Focus Group
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53 Growing Consumer Expectations Consumers’ busy lifestyles demand more delivery convenience New businesses take notice of these demands and offer more expedient deliveries Existing players improve their offerings to meet demand These changes set new consumer expectations
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54 Emerging Trends Directional patterns that may generate market, customer, or organizational needs or opportunities. Technology The application of scientific knowledge and engineering in the digital age Technology The application of scientific knowledge and engineering in the digital age Social Patterns of human interaction, movement, and preference Social Patterns of human interaction, movement, and preference Industry Developments shaping how businesses are organized and how transactions take place Industry Developments shaping how businesses are organized and how transactions take place E-Commerce Same-Day Delivery Public-Private Partnerships Do-It-Yourself Consumer Simplicity Collaborative Consumption Big Data3D PrintingAutomation
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Innovate Across Business Platforms 55 Physical Network First Mile Last Mile DigitalDigital Leverage market- leading physical assets Incorporate evolving logistics solutions Develop a structure that fosters agility and innovation Boost the demand for mail and packages Expand and simplify induction points Integrate emerging digital, big data, and consumer trends to grow Expand delivery solutions Capitalize on the expansion of E- commerce and technology Optimize route flexibility and productivity Leverage USPS’s brand, trust, and reputation to drive profit
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56 Enable American Commerce with a World - Class Shipping Platform Enable American Commerce with a World - Class Shipping Platform
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57 Western Area Focus Group
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58 USPS – Industry Commitment to Communicate Continue to collaborate through: MTAC Assn. Meetings NPF Trade shows and other events Leverage PCC’s & Area Focus Groups to Work With Local Leadership to Resolve Issues Area Mailing Industry Focus Groups – Calendar by Area at https://ribbs.usps.gov/index.cfm?page=periodicalsfocus https://ribbs.usps.gov/index.cfm?page=periodicalsfocus
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59 Western Area Focus Group
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