1. SEM A - Promotion
PE – Understand the use of an advertisement’s components to communicate with targeted audiences
PI - Explain Components of Advertising

2. Elements of Advertisements Terms, Purpose & Approach
Headline – Most important element of an ad
Purpose: get attention, select an audience, and deliver a complete message
Approach: announce new or improved, solve a problem, make a claim or promise a benefit
Illustration – Image within an advertisement
Purpose: convey a message, educate, attract attention – this is often noticed first by readers
Approach: appeal to reader even if unrelated or focus on product’s features, use or benefits
Identification – Identify a product, advertiser or business
Purpose: to identify the advertisers name, symbol or logo & buying information (website, phone #, tag line, etc.)
Approach: used to encourage action by including contact & buying information; credit cards accepted, hours, etc.

3. Headlines May Create Curiosity

4. Headlines May offer a Solution

5. Headlines may use fear to gain attention

6. Headlines May offer an incentive to act

7. Illustrations are first to be noticed- Seek to attract your attention – even WOW YOU somehow.

8. Convey a Message

9. Identify the product- Important!

10. Identify the advertising elements we just talked about:
Headline
Illustration
Identification

11. Identify the advertising elements we just talked about:
Headline
Illustration
Identification

12. Apptivity Go to Photobooth and take a fun picture of yourself and
Go to the Dictionary App and locate a marketing definition for the 3 words we focused on in this lesson-
Illustration, Identification, headline
*Record your definition in the blog on my weebly-
Go to Photobooth and take a fun picture of yourself and
save it to your desktop.
Add your photo on our Padlet wall with a headline that creates curiosity, fear or incentive to act.
Visit the Newsela link and read the short article. Once you finish- Come up with a NEW headline for the article and record your new headline on the padlet from App #3.