1. DOING BUSINESS IN COLOMBIA LATAM ROADSHOW FEBRUARY 2015 Tania Hoyos, Director at British & Colombia Chamber of Commerce

2. CONTENT Economic Snapshot Sectors of opportunities Case Studies Accessing opportunities and support available

3. ECONOMIC SNAPSHOT Average GDP Growth (2004 – 2014): 4.75% (DANE) Average Inflation(2004 - 2014): 4.10% (DANE) Access to The Atlantic and the Pacific Oceans. Easiest country to do business in Latam & Caribbean / 34 th place worldwide (The World Bank Ranking / June 2014). 11 Preferential trade agreements including US, EU and current negotiations with China and South Corea. Per capita National Income: USD$11.960 / Upper middle income category (World Bank). Population: 47.9 MM. 50% of the population is less than 30 years old (DANE) Raising Standards: On taxation, innovation, education, pension system (Applying OECD membership). Makes part of CIVETS group: “next generation of economic tigers”. (Wall Street Journal)

4. SECTOR OPPORTUNITIES Infrastructure Financial sector 5.5% of growth in 2014 (DANE) Bancarisation trend expected to reach 85% in 2018, currently in 70%. (Asobancaria) Colombia makes part of the Latin-American Integrated Market (MILA) along with Mexico, Chile and Peru (Inter-american Development Bank). Oil & Gas - Mining 2015: expected increase oil production to 1.02 mm bpd (3%) / 2016: Expected decline in 100.000 bpd (10%). (Oil Colombian Association - ACP) (Oil Colombian Association - ACP) Fracking, Shale Gas, Unconventionals, Offshore opportunities. Coal: 2.5% growth production – 18.8% growth sales (National Mining Agency) Infrastructure 13.7% of growth in 2014 / Accounts 30% of GDP (DANE) Investments by 2018: Roads (COP$ 20.9 bn), Rail roads, ports, airports (COP$4.28 bn) 10.000 Km of new and paved roads based on UK PPP Model by 2018. (Colombian Chamber of Infrastructure) Retail Household spending expected to increase by 10% / 2015-2018. Middle class (+USD$10.000 GNI) forecast to growth 40% by 2018. E-Commerce aims to attract young adult population (20-39 years), expected to be 16 million by 2018. Regional and international competitors: Falabella, Ripley, Cencosud (Chile) and Oxxo from Mexico. (Business Monitor / January 2015)

5. Access information on business environment and business opportunities Research your market (commercial viability of the product, brand perceptions, competition, pricing point, tariff and non trade barriers) Learn Spanish (a bit) & Visit the country Follow up and be flexible CASE STUDIES

6. HOW WE CAN HELP? Contact: Tania Hoyos, Director E: director@britishandcolombianchamber.comdirector@britishandcolombianchamber.com Tel: +44 (0) 207 235 2106 +44 (0) 207 823 4438 Contact: Andrew Wright, Director E: Andrew.wright@ukcolombiatrade.comAndrew.wright@ukcolombiatrade.com URL: www.ukcolombiatrade.comwww.ukcolombiatrade.com T: +57 1 3268237 Twitter: @UKColombiatrade