1. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Amplify your Oracle Cloud Applications with Oracle Business Analytics 1 Jack Berkowitz VP Product Management Oracle Business Analytics Raghuram Venkatasubramanian VP Product Development Oracle Business Analytics Oracle OpenWorld 2014

2. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. 2Oracle OpenWorld 2014

3. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Agenda 3 Oracle Analytics Cloud Oracle Cloud Applications Operational Reporting OTBI Enterprise for Strategic Analytics Business Intelligence Cloud Service 1 2 3 4 Oracle OpenWorld 2014

4. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Why is the Cloud so Vital? Oracle OpenWorld 20144 Lower Cost Reduced infrastructure cost Reduced IT maintenance cost Reduced customization and upgrade cost Faster Innovation Faster pace to product innovation Modern, global platform Shorter upgrade cycle State of the Art Analytics Best-practice analytical content User experience-focused design Seamless integration Lower Risk Reduced administrative burden Guaranteed system availability Scalable platform for future expansion

5. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 46 % of organizations will have considered a cloud BI deployment by 2015. 5 Cloud BI is already entering your organization. 30 % of organizations have considered a cloud BI deployment over the last 5 years. Oracle OpenWorld 2014

6. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Cloud: We’re all in … 29 million active users every day 27 billion transactions every day 359 petabytes storage Re-organized to be the most comprehensive cloud for enterprises! 6Oracle OpenWorld 2014

7. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Cloud: Global Data Centers* *Data center strategy subject to change 19 State of the Art ‘Tier IV Class’ Facilities Baseline 99.999% Availability of Power/Cooling 24X7 Active Monitoring and Support Carrier Neutral – Best in Class Peering 19 State of the Art ‘Tier IV Class’ Facilities Baseline 99.999% Availability of Power/Cooling 24X7 Active Monitoring and Support Carrier Neutral – Best in Class Peering 7Oracle OpenWorld 2014

8. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |8 Highest Security Standards Proven cloud policies and processes based on highest industry standards Oracle OpenWorld 2014

9. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | In The Cloud On-Premise Oracle Business Analytics Strategy Any Data Packaged Analytic Applications Engineered Systems Overview Full Suite of Analytic Tools 9Oracle OpenWorld 2014

10. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle’s Application Cloud Global Human Resources Talent Management Marketing Sales Service Configure, Price, Quote Social Financials Procurement Project Portfolio Mgmt Transportation & Trade Materials Mgmt Product Value Chain Rapid growth across new and existing customers Integrated business processes and actions Rapid insights with In-place Analytics 10Oracle OpenWorld 2014

11. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Cloud: The most comprehensive Only cloud with all 3 layers of the cloud computing stack Applications, Platform and Infrastructure

12. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | What are we trying to do? Best-in-Class Analytics Extremely quick Time to Value Targeted to the Line of Business Oracle OpenWorld 201412

13. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Agenda 13 Oracle Analytics Cloud Oracle Cloud Applications Transactional Reporting OTBI Enterprise for Strategic Analytics Business Intelligence Cloud Service 1 2 3 4 Oracle OpenWorld 2014

14. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Analytics Cloud Metrics available across HCM, CX & ERP – out of the box expertise Cross-source Connectors and Analytics bridging HCM, CX and Finance Proven results capitalizing on 4000+ BI Apps deployments worldwide Daily users of reports and dashboard across the Oracle Cloud 5000+ 2M+ 14Oracle OpenWorld 2014

15. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Embedded within every Oracle SaaS application – CRM, HCM, Finance, Supply Chain, etc. Real time insight on transactional data and events Secure – security roles of Source Application Extensible – understands and conforms to transactional data model extensions Built for LOB Users – Mobile, Packaged KPIs, Alerts Oracle Analytics Cloud Oracle Transactional Business Intelligence for Oracle SaaS Applications General Availability Now 15Oracle OpenWorld 2014

16. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Contextual, Relevant, Actionable Fusion Application Dashboards & Home Pages Personalize role based Home Page Combine context aware BI and transactional content Navigate BI actions to related Fusion Applications information 16Oracle OpenWorld 2014

17. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |17Oracle OpenWorld 2014

18. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |18Oracle OpenWorld 2014

19. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |19Oracle OpenWorld 2014

20. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | OTBI - Extensive Reporting Content 20Oracle OpenWorld 2014

21. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |21 OTBI Reporting HistoricalCurrentFuture Oracle HCM Cloud Historical Reports (e.g.) Assignment History Absence History Performance History Payroll History Operational Reports (e.g.) Headcount Assignment Events Performance Review Status Worker Compensation Oracle Sales Cloud Historical Reports Opportunity Change Event Snapshot Pipeline date based Snapshot Operational Reports Win/Loss Scorecard Opportunity Sales Stage Detail Top Current Quarter Opportunities Top Stalled Opportunities Sales Predictor Oracle OpenWorld 2014

22. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Agenda 22 Oracle Analytics Cloud Oracle Cloud Applications Operational Reporting OTBI Enterprise for Strategic Analytics Business Intelligence Cloud Service 1 2 3 4 Oracle OpenWorld 2014

23. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | OTBI Standard Real-time analytics offering, embedded in SaaS Applications Designed for line workers and managers Supports daily operations OTBI Enterprise Deeper analytics for a comprehensive view Designed for executives, managers and analysts Supports strategic planning, forecasting, problem solving, and other types of detailed analytics. Oracle Transactional Business Intelligence Integrated Insights 23Oracle OpenWorld 2014

24. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Customer Business Values Ensure the core department mission is achieved Maximize competitiveness and returns for the entire company Oracle OpenWorld 201424 Coordinate across the enterprise to optimize operations

25. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Deeper SaaS Analytics for Cross Source views – e.g. Sales + Service + Marketing; HCM + Finance Cloud & On-Premise data sources – e.g. Cloud CRM + On- Premise ERP Extensible & Secure – similar to OTBI Deeper Analytics – Predictive Analysis, Data Mining, etc Built for Executives & Analysts – Mobile, Packaged KPIs, Alerts Oracle Analytics Cloud Oracle Transactional Business Intelligence – Enterprise General Availability Now 25Oracle OpenWorld 2014

26. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |26 Information Maturity Transactional Increasing Business Value Strategic Data & Basic Reporting Consolidated Reporting Basic Analysis Cross-process and Functional Analysis Predictive Analysis What is happening? Why is it happening? What might be happening? Deloitte 2012 OTBI Standard OTBI Enterprise Analytics Maturity Model OTBI and OTBI Enterprise together cover the Full Spectrum Oracle OpenWorld 2014

27. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | OTBI Enterprise for HCM Generally Available Now 27Oracle OpenWorld 2014

28. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Finance and Business Leader Manage headcount cost to budget Foresight into leading people indicators that affect business delivery Reduce lost productivity from turnover and unnecessary org changes Increase retention of top performers Chief HR Officer (CHRO) Develop talent strategy and systems to enable sustainable growth Manage global regulatory and compliance risk Develop global leadership pipeline HR Analyst Deliver relevant and timely workforce information to HR and business leaders Reduce time/cost to produce compliance reporting Monitor key metrics in headcount demographics and movement Monitor cost and efficiency of HR programs Actionable Insight for Every Role 28Oracle OpenWorld 2014

29. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | HR Executives need to leverage the integrated cloud for their full range of analytic needs: Where are staffing risks in the future? What’s the root cause of the risk? How do we retain talent? How do we develop talent? How do we maximize productivity of employees while containing costs? 29 Strategic Human Resource Management Modern HCM Cloud delivers Enterprise Analytics Oracle OpenWorld 2014

30. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Focus on Executive staffs :  Who require deeper analytics for status, input to planning, and explanation  Need view on cross or other divisional information to do their job. Oracle OpenWorld 201430 Strategic Human Resource Management Actionable Insight for every role Focus on Personas  Targeted for VP HR & Staff CEO/CFO/COO & staffs, some LOB leaders depending on the total headcount of LOB  Require their division and/or other division information or combined/cross- source info  Strategic views for analysis and planning – either historic or future  Key metrics/Key indicators  Quick views for initial assessments  “Light” exploration by varying prompts and combinations  Use information to form and argue opinions for tactical or strategic changes  Push to supporting staff for deeper analysis with specific questions  Export/publish to others for commentary and opinion – via email, via PPT, via Mobile

31. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Demo – OTBI Enterprise for HCM 31Oracle OpenWorld 2014

32. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |32 HistoricalCurrentFuture OTBI Standard Historical Reports (e.g.) Assignment History Payroll History Operational Reports (e.g.) Headcount Transfers Performance Ratings Performance Review Status Worker Compensation OTBI Enterprise Historical Analytics (e.g.) Attrition Rate Trending Worker Mobility Headcount Movement Recruiting Effectiveness Comparative Analytics (e.g.) Departmental Performance Benchmark Comparison of Top & Bottom Peers Organizational skill gap Succession Risk Predictive Analytics (e.g.) Workers Nearing Retirement Skill Demand Forecast Predicted Overtime Hours/Spend Multi-Year Headcount Analytics Cloud for HCM OTBI and OTBI Enterprise seeing the past, present, and future OTBI Standard Historical Reports (e.g.) Assignment History Absence History Performance History Payroll History Operational Reports (e.g.) Headcount Assignment Events Performance Review Status Worker Compensation Oracle OpenWorld 2014

33. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | OTBI Enterprise for CX In Preview 33 Announcing! Oracle OpenWorld 2014

34. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |34 Benefits of OTBI Enterprise for CRM Cloud Service Gain complete sales performance visibility and predict future needs Maximize revenue generation by identifying best practices and identifying potential problem areas early. Deliver insights to ensure salesforce meets forecasted goals and activities are cross-functionally aligned In Preview Oracle OpenWorld 2014

35. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | One Experience OTBI Enterprise for CX We integrate the cross-channel journey that your customers experience Sales Service MarketingSocial CPQCommerce Requires integrated, cross-channel analyses to answer questions such as: How do I analyze the complete Campaign-to-Cash process?  Marketing/Sales Cloud + ERP What is my Book-of-Business risk?  Sales/Service Cloud + ERP What portion of Booked Revenue may not be recognized for this quarter by Accounting & Finance?  Sales Cloud + ERP What Opportunities are at risk due to Service issues?  Sales/Service Cloud How is CSAT impacted by unfilled headcount, tenure and skill gaps?  Service Cloud + HCM In Preview Oracle OpenWorld 201435

36. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Automated Provisioning Fast Deployment (nothing to buy and nothing to install) 99.5% Service Availability Pre-built ETL Designed to Extract from Operational Tables No Configuration or Development Required Pre-built Dashboards, Reports, Metrics, & KPIs Pre-built BI Metadata Ad-hoc Analysis & Custom Reporting Pre-built Data Warehouse Star Schemas Subject Areas Designed Specifically for LOB Analysis 36 Content Data Warehouse Service Delivery Data Integration OTBI Enterprise for CRM OTBI Enterprise Cloud Service Everything you Need Delivered as a Service Oracle OpenWorld 2014

37. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Agenda 37 Oracle Analytics Cloud Oracle Cloud Applications Operational Reporting OTBI Enterprise for Strategic Analytics Business Intelligence Cloud Service 1 2 3 4 Oracle OpenWorld 2014

38. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Proven BI technology – Answers and Dashboards Built-in mobile capability – Mobile HD New cloud-native tools for modeling, administration and data integration Integrated with Oracle Database Cloud Service Simple monthly subscription: no install, patching, systems administration Oracle OpenWorld 201438 Oracle Business Intelligence Cloud Service

39. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Database 11gR2 Oracle Managed Automated Backup Point-in-time Recovery Administrative Access Oracle Application Express SQL Developer Oracle OpenWorld 201439 Includes the Market Leading Oracle Database

40. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |Oracle OpenWorld 201440 What you get Two independent environments: Separate database, BI Service Easy T2P, P2T 99.5% Availability Oracle managed patching and upgrades Pre-ProductionProduction

41. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |Oracle OpenWorld 201441 Proven Dashboard and Analysis Platform Rich Charting Gallery, Interactive Visuals, & Comprehensive Formatting Drilling, Advanced dynamic prompting, Right-click interactions, master-detail linking Pivoting and Visual Aggregations Full featured query generation and calculation engine Comprehensive filtering and aggregation Powerful OLAP groupings, selections Hierarchical, time-series, and statistical functions

42. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |Oracle OpenWorld 201442 Automatic Mobile Support: Based on BI Mobile HD Analytics on mobile with no additional development Touch, drill, interact Swipe, zoom – touch gestures Offline access to content with fine- grained security to grant or revoke privileges

43. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |Oracle OpenWorld 201443 Multiple Data Loading Choices BICS Data Loader Simple File upload BICS REST API* Recommended for ETL integration SQL Developer Interactive data loading and administration DBCS REST API Define your own custom API * In development PL/SQL Data Import Generic Web Services data import

44. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |Oracle OpenWorld 201444 Easy Data Modeling Wizard based Star Schema design Auto Time Dimension Rich hierarchy and time series calculations, aggregations Advanced Analytics: Trending, Binning, etc, based on Oracle database Leverage any Oracle database procedure

45. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |Oracle OpenWorld 201445 Intuitive Security and Administration Integrated ID Management Application roles Snapshots and Exports Advanced Permissions Framework Easy backup/restore Database administration via APEX

46. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | BICS Roadmap Preview – Next 12 months Oracle OpenWorld 201446 Visual Analyzer Ask and Answer Analysis BI Mobile Apps (MAD) On-Premise Data LoaderAuto Modeling SmartView BI PublisherAnswers, Dashboards Scorecards

47. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |47Oracle OpenWorld 2014