1. IBM MobileFirst Platform Foundation
Brussels, 28 April 2015, IBM MobileFirst Exploration of Technology
Jeroen Reizevoort, Mobile Solution Architect,

2. Goal & Agenda
Share IBM’s vision and strategy on enterprise mobility and highlight some of the solutions in the MobileFirst portfolio.
Agenda:
09:00 Welcome coffee
09:30 IBM MobileFirst overview and strategy to become a mobile enterprise
10:15 IBM MobileFirst Foundation, the enterprise application platform
11:15 Coffee Break
11:45 IBM MobileFirst Protect, to securely manage devices and users, incl. BYOD support
12:30 IBM MobileFirst Quality Assurance, the automated bug reporting and sentiment analysis tool
13:00 Lunch

3. Aspects of a Mobile Strategy3

4. Mobilefirst platform foundation
Build, Integrate, Secure and Manage Mobile apps
Mobilefirst platform foundation

5. Customer experience is the next battleground for mobile
Click picture to watch clip

6. Contextualize and Personalize Foundation (On-premises and IaaS)
Platform Components
Continuously Improve
Contextualize and Personalize
Secure
Data Rich
Quality Assurance
Sentiment analysis
In-app feedback
Crash-analysis
Application Scanning
Development-time vulnerability detection
Presence Insights
Multi-sensor indoor user engagement
Cloudant
Syncable, managed, no-SQL data store
Foundation (On-premises and IaaS)
Native and hybrid development
Ops analytics
Problem determination and troubleshooting
Version enforcement
Application catalog
Run-time application security
Remote application control
Flexible authentication integration
Push notifications
Outdoor and indoor location detection, triggering, and rules
Mobile-optimized enterprise integration and sync
Single Cloudant node

7. Contextualize and Personalize Foundation (On-premises and IaaS)
Platform Components
Continuously Improve
Contextualize and Personalize
Secure
Data Rich
Quality Assurance
Sentiment analysis
In-app feedback
Crash-analysis
Application Scanning
Development-time vulnerability detection
Presence Insights
Multi-sensor indoor user engagement
Cloudant
Syncable, managed, no-SQL data store
Foundation (On-premises and IaaS)
Native and hybrid development
Ops analytics
Problem determination and troubleshooting
Version enforcement
Application catalog
Run-time application security
Remote application control
Flexible authentication integration
Push notifications
Outdoor and indoor location detection, triggering, and rules
Mobile-optimized enterprise integration and sync
Single Cloudant node

8. 30% of the value and effort is visible (mobile UI)
Mobile apps go deeper than front-end UI
Short time to market
Web? Hybrid? Native?
Teamwork
Industrialize app dev
Integrate with SDLC
30% of the value and effort is visible (mobile UI)
Front-end
70% of the value and effort lies under the surface
Back-end
Integration
Management
Connect to back-end
Efficient and flexible push notifications
Offline availability
B2E app distribution
Track and leverage location
Ensuring continued support in a quick-changing landscape
Track problems that affect UX
Manage and enforce app versions
Security z
Data protection
Push upgrades
App
Authenticity
User authentication

9. Build: Spectrum of mobile app development approaches
Pure web
Hybrid
Pure native
Mobile web site (browser access)
Native shell enclosing external m.site
Pre-packaged HTML5 resources
HTML5 + native UI
Mostly native, some HTML5 screens
Pure native
Web-Native Continuum
HTML5, JS, and CSS3 (full site or m.site)
Quicker and cheaper way to mobile
Sub-optimal experience
HTML5, JS, and CSS
Usually leverages Cordova
Downloadable, app store presence, push capabilities
Can use native APIs
As previous
+ more responsive, available offline
Web + native code
Optimized user experience with native screens, controls, and navigation
App fully adjusted to OS
Some screens are multi-platform when makes sense
App fully adjusted to OS
Best attainable user experience
Unique development effort per OS, costly to maintain

10. Developers can integrate into existing development environments or accelerate with cross-platform app tool
Native SDKs & Command Line
IBM MobileFirst Platform Studio
Native platform tools like Xcode or Android Developer Tools
Command line enables developer interaction with platform
Cross-platform Hybrid apps
Rich page editor
Support for multiple JavaScript frameworks

11. IBM MobileFirst Platform Studio: Cross-platform “hybrid” development enables code reuse across device platforms
Utilize your team's existing Web technology expertise for mobile app development
Access and exploit your device's functionality through Cordova APIs
Comprehensive development tooling for the full development life-cycle from scaffolding, coding, debugging, testing, and deployment
Easily preview and debug your app using the Mobile Browser Simulator
Use whatever mobile UI library you wish to create amazing omni-channel mobile solutions

12. Mobile Functional Test Tools
Comprehensive, complete, resilient functional testing
Android and iOS, native and hybrid HTML and JQuery
Record, edit, and run on mobile devices or emulator
Same test runs across multiple devices in the platform family
Natural language scripts can be used by developers and non- developers alike
Simple process
Record
Author
Playback
Report

13. Zero-code service integration for your apps
Analyze SAP (NetWeaver Gateway & JCo), REST, and SOAP services to create adapters with no manual coding
Discover target services and select the operations you want to use in your mobile app
Work with WSDL, SAP service definitions, and any RESTful endpoint over HTTP(S)

14. Integrate: Example from recent Proof of Concept

15. Unified Push Notifications
Uniform access to push notifications providers
Register for, notify, and receive a notification via MFP APIs or SMS
Register for and send SMS based notifications
E.g., for feature phones
Polling Adapters
Unified Push API
Notification State Database
iOS Dispatcher
iOS
Push API
Apple Push Servers (APN)
MFP
Client-side Push Services
Back-end System
Android Dispatcher
Android Push API
Google Push Servers (GCM)
MFP
Client-side Push Services
Message-based Adapters
User-Device Database
Windows Phone Dispatcher
Windows Push API
MPNS/WNS
MFP
Client-side Push Services
Back-end System
SMS Dispatcher
Broker API
SMS/MMS Brokers
Administrative Console
Notification statistics, SMS subscription control
Optional 2-way SMS 15

16. MobileFirst Platform Geo-Location Services
Collect and use on the mobile device
Efficient, controlled acquisition of GPS, triangulation, and Wi-Fi coordinates in background and foreground
Define points of interest and geo-fences
Trigger actions based on location changes
Store while offline, Efficiently send to server
Use on the server
Store
Integrate context information with business processes
Handle business events
Perform analytics
API availability
Hybrid: iOS, Android, Windows Phone 8
Native: IOS and Android
Scenarios debug-able with MFP’s Mobile Simulator

17. Secure: … app update

18. China Rail security example - App Authenticity
China Railways Corporation
Demand from ~2B passengers for ticket sales far surpasses supply
Created “ticket scalper” environment
Hackers created “fake apps” to sell tickets at a premium
The IBM MobileFirst Platform helps authenticate users and secure the app against spoofing. It also enabled the Mobile app to scale to secure 3.62 billion tickets during 40 day spring festival.

19. Device Management without MDM
Click picture to watch clip

20. Manage: Unified Client and Server Analytics
Out-of-the-box analytics address the following:
User adoption, device and app properties
User actions and called adapter procedures
Performance and data usage information
Exceptions, crashes, logs, response time

21. Mobile Analytics Click picture to watch clip
Click picture to watch clip

22. IBM MobileFirst Platform: Build, Integrate, Secure, Manage & Scale
Software or As-a-Service
On premises
Cloud
Cloud Services
Contextualize & Personalize
Secure
Continuously Improve
Rich Data
APIs
New or Existing App
Native
Hybrid
HTML5
3rd Party Tools
IBM MobileFirst Platform Modular Services
Systems of Insight
Systems of Record

23. Try it, indefinitely

24. Coffee break