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Personal Branding Why and How?
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Personal Branding 2 08/2913 Why bother with a personal brand? Analytical Skills Problem Solver Effective Communicator Proficient in time series analysis, financial modeling… Is that really your competitive edge?
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Personal Branding 3 08/2913 Personal Branding – What it’s Not Be authentic True to yourself Perception
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Personal Branding 4 08/2913 How do you get started? Image and Behavior Know your strengths and motivations Know how you are perceived Know your Target Audience Market yourself to your Target Audience
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Personal Branding 5 08/2913 Image and behavior Dress Well Be early Respect everyone Eager to learn Passionate Google Yourself Create Content Watch your Digital Communication and Phone Skills* Attend “Informational Interviewing/Digital Communication” Thursday, November 6, 4-6pm, Room 404 Investing early generates the highest returns in any asset class, including your brand.
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Personal Branding 6 08/2913 Know your strengths and motivations DISC Analysis Tony Robbins’ site offers a free DISC Analysis http://www.tonyrobbins.com/ue/disc-profile.php?redirected=1
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Personal Branding 7 08/2913 Uncovering your specific “value add” Self Discovery – Attend “Know Thyself” presentation Thursday, November 20, 4-6pm Room 404
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Personal Branding 8 08/2913 Know how you are perceived As important as knowing yourself is knowing how you are Soliciting feedback exercise
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Personal Branding 9 08/2913 Know your Target Audience Now that you know your added value, who makes the best target audience? Attend “Creating a Prospect List” Thursday, October 2, 4-6pm, Room 404
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Personal Branding 10 08/2913 Engage your Target Audience Informational Interviewing Industry Events, Network Events Anywhere they frequent Your 30 second pitch will be important ***** ATTEND – 30 Second Pitch Practice Thursday, September 11, 4-6pm, Room 404 We’ll cover Informational Interviewing in greater detail Attend “Informational Interviewing/Digital Communication” Thursday, November 6, 4-6pm, Room 404 www.smgworld.bu.edu/gpo/resources = business cardswww.smgworld.bu.edu/gpo/resources
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Personal Branding 11 08/2913 Action Items: 1. Attend-”30 Second Pitching Practice” Thurs 9/11, 4-6pm Room 404 2. Attend-Mock Interview Practice with 2 nd Year Students Pending – Session 1 – Soft Skills 3. Attend-”Creating a Prospect List” (Target Audience) Thurs 10/2, 4-6pmRoom 404 4. Attend-“Informational Interviewing/Digital Communication” Thurs, 11/6, 4-6pmRoom 40 5. Attend-”Knowing Yourself” Thurs, 11/20, 4-6pmRoom 404 6. Attend-Mock Interview Practice with 2 nd Year Students Pending – Session 1 – Technical Questions 7. DISC Analysis: Tony Robbins’ site-free DISC Analysis http://www.tonyrobbins.com/ue/disc-profile.php?redirected=1 8. Perception Exercise
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Personal Branding 12 08/2913 Questions? Help? What do you do if you get into a jam or need help? Schedule an appointment with me! cmnigro@bu.educmnigro@bu.edu or 617-358-0542 Feld Career Center – Office behind reception
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