1. Making accessible content accessible Existing solutions Pilar Orero UNESCO Conference Dehli 24-26 th November 2014 From Exclusion to Empowerment

2. * Worldwide * International * National * Regional Political Technologies

3. * 1. Political agenda UN mandates and offers examples to comply * 2. Technologies UN/ITU defines standards

4. * Raise awareness * Adopt a logo * Flag with logos

5. * Political Establish collaborations within media accessibility stakeholders across value chain Share experience and approaches * Technology Share existing technologies, workflows, content

6. * Political Adapt UN mandates to national reality Establish a clear roadmap: long, medium, short terms Invest on “raising awareness” as priority # 1 * Technology Adapt existing technologies to language situation and translation tradition: Dubbing/Subtitling/Voice-over Multilingual country/bilingual country

7. * Political Establish joint agendas Join for common research and development * Technologies Reuse and recycle before developing User-centric development and testing

9. Combines broadcast, broadband and interactive Permits personalised synchronised value-add Access services via IP seamlessly integrated

13. Accommodating the range of devices & formats Ensuring that synchronised means synchronised Presenting a simple, good quality, usable UI Motivating providers to make content accessible

14. Subtitling (subtitle automatic translation) Audio description (automatic translation and speech technologies) Spoken subtitles (speech technologies) Sign language (avatars) Clean Audio

15. BBC commissioning rates for Drama, per hour: - daytime low-cost: £50,000 - £500,000 - lower to mid cost: £500,000 - £700,000 - high cost drama: £700,000 - £900,000 - premium drama: £900,000+ Source: BBC website

16. There is a 1000:1 difference between TV production budgets and subtitling budgets Yet subtitles can deliver a 10% extra audience reach: - hearing impaired audience - language learners - noisy viewing environments

17. Automated speech-to-text Initially restricted to news domain Requires advance knowledge of vocabulary Builds on SAVAS and SUMAT projects

18. There is a need for technical simplification Contribution standard has been EBU-STL Now we need to deliver: EBU-STL EBU-TT EBU-TT-DWeb-VTT…

19. Dr Pilar Orero pilar.orero@uab.cat