1. INVESTMENT OPPORTUNITIES IN TOURISM AND ICT 24 th - 26 th August 2014 COUNTY GOVERNMENT OF KWALE

2. KENYA AT A GLANCE  Population approximately 40Million  Over 42% are under the age of 14  78% of the population is rural  22.6 % adults have a formal Bank Account  Education Literacy at approximately 85 %  80% have access to a mobile phone  40% of Kenyans unemployed while 17.94 million constitute the labor force in Kenya

3. Safaricom: Overview Market leader in Kenya mobile telecommunication industry (19.2m customers) Business is segmented into three business units Consumer Business Unit – offers products and services to mass market customers, e.g. voice, data, VAS Enterprise Business Unit – offers total communication solutions to institutions/ Government/ SMEs Financial Services Business Unit (M-PESA) – provides services that deliver financial inclusion Employs +4,000 staff directly Has over 3,000 base stations across the country Has over 400 dealers/distributors serving over 280k retailers Has the largest call centre in Sub-saharan Africa- Capacity 1000pax

4. Safaricom: Vision & Values OUR VALUES SPEED We work fast to solve customer problems because we are customer obsessed. We ensure that there is urgency in everything we do. SIMPLICITY We will always look for a simpler way and a better way to do things. We will make our customers lives easier by reducing red tape and simplifying processes. TRUST We act with integrity and build trust amongst ourselves and our customers. We do what we say and always keep our promises. OUR VISION

5. Network coverage 2G Coverage = 65.97% of Kenya Land Mass (or 85.01% population ) 2 G sites = 3,150 Sites upgraded with 3G = 2,000 WiMax base stations = 300 Fibre rollout ongoing - targeting 8000Kms by 2015

6. Safaricom’s Products & Services

7. ABOUT M-PESA! Launched in 2007 Over 15 million customers with over 4m transactions daily Over 47,000 agents country wide Daily value transfers exceeding KES 2 billion or US$ 23million Annual cumulative transfers of value exceeding KES 1.4 Trillion or US$ 12 Billion Annual value of P2P transfers is equivalent to 31% of Kenya’s GDP Integrated to over 25 commercial banks International Money Transfer services available in 75 countries for inbound money remittance through hubs such as Western Union

8. Safaricom has identified the following key investment opportunities with immense economic and social value to the County. 1.e-Revenue collection – Parking, small traders daily rate remittances, payment of annual licenses etc. – by leveraging on Lipa Na MPESA product 2.Biashara Smart – In conjunction with KCB offer a range of products, capacity building initiatives and reward programmes aimed at empowering and growing SMEs. For more http://biasharasmart.co.ke/ http://biasharasmart.co.ke/ 3.Security and Emergency Services – Use of Safaricom’s call centres to disseminate information on all security and Emergency Situations within the County. This shall boost Tourism in the County 4.IT consultancy Services – Planning, designing, developing, delivering and optimizing IT services on behalf of the County 5.Linda Jamii – A medical insurance service targeting the uninsured. Individuals, SMEs. Bouquets for KES.12000pa and KES.6000pa. Partnering with BRITAM and Changamka Key Investment Opportunities in the County

9. Key Challenges Site Vandalism – Fiber cuts – Fuel Theft – Tower Structures for Scrap Metal – Insecurity Rollout Challenges High fees for- – Approvals – Change of User – New annual BTS license fees.

10. Safaricom and the Community Safaricom Limited is involved in social corporate responsibility through the Safaricom Foundation which is a registered charity organization funded by Safaricom Limited and Vodafone Foundation. The Safaricom Foundation was established in August 2003. The specific focus areas are Education Health Economic Empowerment Environmental Conservation Water, Art and Culture and Sports.

11. Safaricom: Corporate Social Responsibility

12. Our Customer Base… Security Agribusiness & Transport Hospitality & Service Manufacturing & Allied Financial Services & Insurance

13. Our Customer Base continued… Diplomatic Missions Government Civil Society SME The British High Commission