1. Nicole Callahan, Cindy Forbes Cameron, Sarah Musgrave | Dec. 2014 U.S. Department of Education 2014 FSA Training Conference for Financial Aid Professionals Plug & Play: FSA’s Easy-To- Use Resources to Effectively Engage Students and Families Session 35

2. What You CAN’T Do With FSA Content Sell it Edits okay but need to “further goals of the Department” Use ED logo/branding on your own materials Special case: photos, inc. stock photography 2

3. AUDIT YOUR WEBSITE 3 TIP: Promote #AskFAFSA Office Hours Things to consider: StudentAid.gov: We no longer use “Student Aid on the Web” Retired sites: College.gov www.FederalStudentAid.ed.gov Ombudsman.ed.gov Students.gov PIN.ed.gov (Spring 2015) Stafford Loans Start thinking about PIN content

4. FinancialAidToolkit.ed.gov 4 Site structure: four main content areas Learn About Financial Aid Conduct Outreach Get Training Search Tools and Resources

5. Finding Resources on the Toolkit 5 “Search Tools & Resources” section Use filter search Browse all Subscribe to RSS feed

6. Publication Updates Funding Your Education is now six pages Your Federal Student Loans series of short pubs 6

7. Ordering Publications Fact sheet on Toolkit: “How to Order Federal Student Aid Publications” Know Your OPEID Visit FSAPubs.gov 7

8. Ideas for Articles and E-mails “Conduct Outreach” section of Toolkit Subpage: “Articles and E-mails” Find ideas for topics “Steal” our wording 8

9. Sample Tweets and Facebook Posts 9

10. Tips on Using FSA Content 10

11. Tip 1: Use our YouTube Videos 11 TIP: Add videos to relevant FAQ sections of your site

12. Tip 1: Use our YouTube Videos 12 Ideas Embed them on your website Include them in your “Financial Aid Night” Presentations Get them displayed on campus monitors Request that your school’s main social media accounts post them during peak seasons Include in relevant e-mail communications with students Screenshot video frames to use as photos Run shorter videos on campus T.V.

13. Tip 2: Use our Infographics 13

14. Tip 2: Use our Infographics 14 Ideas Print them: Hang them up in your office, include in admissions and award letter mailings, etc. Embed them on your website Include them in your “Financial Aid Night” Presentations Get them displayed on campus monitors Request that your school’s main social media accounts post them during peak seasons Include in relevant e-mail communications with students

15. Tip 3: Share our Social Media Content 15 TIP: Share content that we’ve posted TIP: Reuse content we’ve shared TIP: Share our blog posts

16. Tip 3: Share our Social Media Content 16 TIP: Use (and customize!) our images TIP: Don’t have your own social media accounts? Encourage your school’s main account to share TIP: Promote #AskFAFSA Office Hours

17. Tip 3: Share our Social Media Content 17 Ideas Retweet our tweets, share our Facebook posts and YouTube videos Steal our content. (We’re giving you permission!) Share our blog posts, infographics, & videos Promote #AskFAFSA Office Hours Use and customize our images

18. Tip 4: Utilize Toolkit Resources 18

19. Tip 4: Utilize Toolkit Resources 19 Ideas Use our content to develop your social media calendar Financial aid office doesn’t have social media? Send to admissions & school social media managers! Run a social media campaign using our resources Use our images, infographics, and videos to beef up your social media content

20. Tip 5: Get Excited for the FSA Blog! 20 TIP: Promote #AskFAFSA Office Hours Will launch early 2015 Plan to post about twice per week Content will come from FSA staff, students, school counselors, and YOU! The Federal Student Aid Blog!

21. Case Study: Using FSA Content 21

22. About Marshall University Students: 13,000+ 77% of undergrad students are receiving aid FAFSAs: 20,000 Financial aid office staff size: 17 22

23. Where We Use FSA Resources SFA website Facebook (primary) Handouts/fliers Digital signage and slide shows 23

24. Using FSA Resources: Example 1 Links to site FAFSA and PIN Loan counseling and MPN TEACH counseling and ATS Links to videos FSA YouTube FAFSA: What Happens Next 24

25. Using FSA Resources: Example 2 Using FSA links Share posts and personalize them Save pictures and infographics FSA Facebook Financial Aid Toolkit Share YouTube videos Anything that can be shared, will be shared 25

26. Using FSA Resources: Example 2 26

27. Using FSA Resources: Example 3 Personalize images Great way to communicate personal messages How: Pieced image together twice, drew text boxes Microsoft Publisher Used on Facebook, university website, digital signage, student portal 27 Original New

28. Using FSA Resources: Example 3 Slide show in student portal seen upon student log in 28

29. Using FSA Resources: Example 4 Replace image with text box How: White text box over “$” Adobe Photoshop 29 Original New

30. Using FSA Resources: Example 5 Create promotional materials with single image New Original 30

31. Using FSA Resources: Example 5 Fliers Handed out to students Sent in e-mail Posted on Facebook 31 Digital slide shows Digital signage University website Student portal

32. Finding Pictures and Infographics FSA Facebook page Financial Aid Toolkit StudentAid.gov FSA YouTube 32

33. Organizing Pictures and Infographics Right click then save picture as Save in an images folder Make file name associated with image’s subject Organize by subject Ex: Award Letter, FAFSA, Loans, FWS 33

34. Managing Facebook Day-to-Day It’s not as time consuming as it seems! Log into FB daily When pull up e-mail in morning Before shut down and leave Look at notifications Wall posts Comments Messages Multiple administrators 34

35. Managing Facebook Posts Create a standard list of posts Where to get post ideas Office deadlines Scholarships, state grants, SAP, etc. Institutional deadlines Registration, complete withdrawal, graduation application, etc. Financial Aid Toolkit FAFSA Completion Campaign Facebook Posts Loan Repayment Campaign Facebook Posts StudentAid.gov Browse topics and content 35

36. Managing Facebook Posts cont. Use Outlook Tasks Five tasks with daily themes Monday = Awards (scholarship searches, FWS, TEACH, etc.) Tuesday = Potluck (SAP, deadlines, general reminders, etc.) Wednesday = Loans Thursday = FAFSA Friday = random 36

37. Managing Facebook Posts cont. Use Outlook Tasks cont. Reminder on Task Keep a list of posts in task body List name of saved picture Type in date when use posts Change start date to next week 37

38. In Summary Use FSA links and videos Website, Facebook Personalize FSA pictures Facebook, handouts/fliers, digital signage, and slide shows Manage Facebook Check page daily Stock pile photos/infographics from FSA sites Create standard list of posts Look at FSA Facebook page and share posts 38

39. QUESTIONS? 39