1. Jaypol™ 213 polymer for Fabric Softeners

2. Jaypol™ 213 polymer for Fabric Softeners
Overview
Manufacturers may create the look, feel and aroma of luxurious
liquid fabric softener with Jaypol™ 213 polymer.
A cationic liquid dispersion, the polymer thickens when water is added
In typical fabric softener formulations, manufacturers may “dial-in” rich, thick formulation viscosity with ease and efficiency
Shear-thinning, the polymer offers good pour attributes and efficient delivery to the wash drum
A cationic technology, Jaypol 213 polymer improves fragrance retention on clothing
Adding viscosity to formulations, the polymer allows easy clean-up of equipment and dispensers

3. Jaypol™ 213 polymer for Fabric Softeners
Overview
A liquid polymer dispersion offers manufacturers a very efficient approach to luxurious formulation attributes.
The polymer is compatible and effective in cationic and acidic systems
No heating or neutralization is required
May be used at low use levels (Between 0.5% and 1.0%) to achieve consumer-desirable viscosity and pour

4. Jaypol™ 213 polymer for Fabric Softeners
Function
When included at formulations between 0.5% and 1.0%, manufacturers have
the ability to significantly improve the sensory properties of liquid fabric softener.
Typical Properties:
25°C White liquid dispersion Pass
Bulk viscosity cps
(RVT, #3, 10 20°C) (FTB-TP003) >=200 - <=3000
pH of 2% 20°C (FTB-TB005) >=3.2 - <=4.8
Viscosity 2% solution cps
(RVT, #6, 20 20°C) (FTB-TB078) >=25,000 - <=40,000
Dispersion test PASS equals < rpm Pass
Actives by acetone extraction % (FTB-TB009) >= <=64.0
Salt tolerance cps (RVT, #6, 20 20°C) (TP007) >=10000

5. Jaypol™ 213 polymer for Fabric Softeners
Efficacy tests
Using dispersions of Jaypol 213 polymer above pH 2 and in concentrations above 0.5% affords a linear increase in viscosity.
Linear viscosity response
Low usage rate
Precise viscosity control
Fabric softener formulation with ester quat, final pH 2.3

6. Jaypol™ 213 polymer for Fabric Softeners
Efficacy tests
In tests with standard fabric softener, shear-thinning behavior is confirmed.
Shear thinning
Increased pourability
Decreased residual material in delivery systems
Fabric softener formulation with ester quat, final pH 2.3

7. Jaypol™ 213 polymer for Fabric Softeners
Efficacy tests
Adding the liquid dispersion polymer to water and standard fabric softener is both simple and efficient, as shown in this demonstration. (insert video)

8. Jaypol™ 213 polymer for Fabric Softeners
Case study
A regional manufacturer in Latin America included premium attributes to a value brand of fabric softener to improve market share.
~ 4% Market share in laundry care segment
“Middle – Market” positioning
Low income consumers
~30% is from low socio-economic strata
Investments included
Introduction of new fragrances
Incorporation of Jaypol 213 polymer for fabric softeners for luxurious look
Product launched in October 2013

9. Jaypol™ 213 polymer for Fabric Softeners
Summary
Jaypol 213 polymer offers demonstrable benefits to manufacturers and
consumers.
Consumer Benefits
Brings luxurious look and feel to value brands
Improves fragrance delivery and retention
Makes clean-up of equipment and dispensers easy
Manufacturer Benefits
A “dial-in” solution for viscosity
Efficient at low use levels
Compatible and effective in typical fabric softener systems

10. Disclaimer
The information contained in this presentation and the various products described are intended for use only by persons
having technical skill and at their own discretion and risk after they have performed necessary technical investigations,
tests and evaluations of the products and their uses.  It is the purchaser’s responsibility to determine the applicability of such regulations to its products.  While the information herein is believed to be reliable, we do not guarantee its accuracy and a purchaser must make its own determination of a product’s suitability for purchaser’s use, for the protection of the environment, and for the health and safety of its employees and the purchasers of its products.
Neither Ashland nor its affiliates shall be responsible for the use of this information, or of any product, method, formulation, or apparatus described in this brochure. Nothing herein waives any of Ashland’s or its affiliates’ conditions of sale, and no statement, information and data is to be taken as a guarantee, an express warranty, or an implied warranty of merchantability or fitness for a particular purpose, or representation, express or implied, for which Ashland and its affiliates assume legal responsibility. We also make no warranty against infringement of any patents by reason of purchaser’s use of any information, product, method or apparatus described in this presentation. The testing information (the “Testing Information”) has been gratuitously provided by Ashland.  The Testing Information is based on many factors beyond Ashland’s control, including but not limited to, the conditions prevailing when the testing was conducted, and in some cases, is based on data generated with development samples of the Active Ingredient.  Although it is intended to be accurate, ASHLAND DISCLAIMS ANY AND ALL LIABILITY, EITHER EXPRESS OR IMPLIED.  The Testing Information is confidential or proprietary to Ashland, and may not, except as provided below, be disclosed to any third party.  You may not make commercial use of the Testing Information, or make claims with respect to your products based the Testing Information, without the written agreement with Ashland covering such use. ® Registered trademark, Ashland or its subsidiaries, registered in various countries ™ Trademark, Ashland or its subsidiaries, registered in various countries * Trademark owned by a third party © 2013, Ashland