1. A bit of history, changes and the future EMu User Conference, Birmingham, 23 April 2015

2. AXIELL | EMu User Conference 23 April 2015 Company Structure Axiell

3. AXIELL | EMu User Conference 23 April 2015 Three became four

4. AXIELL | EMu User Conference 23 April 2015 Axiell Company Structure

5. AXIELL | EMu User Conference 23 April 2015 Respect Teamwork Innovation Dedication Joy & Success Engage our staff – Create additional career opportunities – Share successes (cakes) – New technologies – Relocations Nurture existing clients through transition – Delivery of new multi-product technology – Multi-product events – Better support 2015 Integration goals

6. AXIELL DEVELOPMENT STRATEGY

7. AXIELL | EMu User Conference 23 April 2015 WHAT IS OUR STRATEGY? A technology platform that provides new and innovative tools to our users More than just a web interface Create better connections across the 4 products Ongoing enhancements of existing products New tools and applications Shared knowledge across product specialists

8. AXIELL | EMu User Conference 23 April 2015 AVAILABLE TECHNOLOGIES Web based data entry iBeacon support GIS and mapping Chronozoom Tracker and handheld location management Pest Management Rapid Data Entry Enhanced Digital Asset Management Interactives and apps

9. AXIELL | EMu User Conference 23 April 2015 HOW DO WE GET THERE? Build(ing) a common API for all of our Axiell ALM systems Create multiple (web) platforms driven by the API Layer the (web) platform on top of existing systems Plan for gradual rollout of modules which utilise the web platform Use a flexible design philosophy

10. AXIELL | EMu User Conference 23 April 2015 AXIELL’S COMMITMENT Investment into Products and Concepts Increase the r in R &D Hire 2-4 more developers in UK (plus others) Continued investment into user events Improve support by being closer to the customer Ongoing developments across all 4 products

11. The Number 1 in Collections Management Technology

12. Thank you. emu.axiell.com