1. How Surface Pro 3 Stacks up Against MacBook

2. Windows is the best Operating System for business

3. The Windows PC advantage
Well established strengths
New advantages introduced with Windows 8
Style, form factor choice & value
The power of touch
Security and Commitment to Privacy
More mobility than ever
Windows 8 and Windows RT provide a beautiful, fast, and fluid experience on both tablets and PCs, with touchscreens or mouse and keyboard, for both work and play, online and offline. Windows 8 and Windows RT mean users can do what they want to do and need to do – be productive with Microsoft Office, access a world of information and web-based apps with the Internet Explorer browser, and have access to a store filled with great apps. Windows 8 and Windows RT change the game by enabling next-generation devices to have the convenience and mobility of “media tablets,” the always-on connectivity of mobile phones, and the PC productivity and ecosystem compatibility expected from Microsoft.
Enterprise class manageability
Windows Store apps, Xbox entertainment
Windows 8 PCs change the game by giving next-generation devices the convenience and mobility of tablets, the always-on connectivity of mobile phones, and the PC ergonomics, productivity and ecosystem compatibility expected from Microsoft.

4. Better than the best of Macintosh
Apple claims
Beautiful range of powerful hardware.
Hardware and software made for each other.
Multi-touch, Mac style. (touchpad)
Simple, easy to get around
Find, organize and share files fast, iCloud (for device integration)
Safety. Built right in.
Built-in apps you’ll use every day
Windows delivers
There is a Windows device – tablet, 2- in-1, convertible, notebook, or all in one – that has the style you want, the function you need and the experience that is just right for you, at the price point you want.
Devices must pass thru a rigorous set of checks to ensure a quality experience before they can wear a Windows logo.
While Windows devices also offer a great multitouch trackpad experience, use your Windows PC the way you want: touch, mouse, type, or write
Windows is familiar and easily used by more than 1B people every day.
Make your Windows PC experience uniquely yours by personalizing your Start screen with live tiles, your own photos and the people, apps and sites that matter most.
Search and get results across Windows and the web – all one click away
Back-up and roam your personalized settings, apps, content and Start screen across all your Windows devices with OneDrive
Commitment to privacy and security out of the box with Windows Defender, SmartScreen and Family Safety.
Easier mobile device management to keep employees productive while company information is protected
Run the unmatched set of Windows desktop software.
Windows devices and services bring together everything you do, at work, at home, or on the go.
Get exclusive apps built-in along with Xbox music, TV, movies, and games.
Microsoft CONFIDENTIAL – Share under NDA
KEY RESOURCES: Apple Mac OS X Battle Card; FeaturedPCs; Windows Compete Strategy;

5. … and Mac can’t match Mac Windows delivers Can’t touch Mac…
Apple claims Mac OS X is the most advanced PC OS, but…
Macs are regarded as secure, but…
Macs try to be business ready, but…
And Mac is tied to specific Apple hardware…
Connected: While Mac has and gets to Facebook in a browser…
Windows delivers
… as Apple Macs lack deep support for modern natural user interfaces including multitouch displays.
While Windows devices also offer great multitouch trackpads, use your Windows PC the way you want: touch, mouse, type, talk or write
Only Windows has Instant Go where your device and apps are always up- to-date and ready to go
And Mac doesn’t have auto-triggered VPN, Miracast, SOC-integrated mobile broadband, and wireless printing
Only Windows has modern device access controls with Trusted Boot, TPM cryptography, and biometrics. Enhanced security with multi-factor authentication for personal devices at work
Only Windows have enhanced corporate data security with remote business data removal, and Device Encryption using BitLocker technology across SKUs
Only Windows PC deliver full access to corporate resources from personal devices, including websites, SharePoint, company portal, company apps and services and sync work folders across devices
Fully integrate with Windows Server including Group Policy and Domain Join; manage with ConfigMgr and Intune, MDOP, System Center,
Use Windows To Go to get access from any certified Windows 7, Windows 8, or Windows 8.1 device to your corporate OS environment
Live Tiles – always up to date at a glance with the information and status most important to you, and connect more fluidly with system wide integration of search and sharing
Microsoft CONFIDENTIAL – Share under NDA
KEY RESOURCES: Apple Mac OS X Battle Card; FeaturedPCs; Windows Compete Strategy;

6. Surface Pro 3 was designed for productivity.

7. A family of devices to help people do more
Designed for premium user experiences
IT Ready
Windows 8 was created as the software realization of 2-in-1.
Surface was designed from the ground up to be the most premium device to showcase Windows 8. It reflects the versatility of Windows 8’s ability to move fluidly from tablet mode to desktop mode in it’s hardware features. Our built-in Kickstands, ports and optional Type Covers and pen input mean Surface will adapt to the task that the user needs to take on – wherever and whenever –with no compromises.
Surface integrates Office 365 and our many other services seamlessly to make your life- and work – easier.
Delivers the best of Microsoft

8. The Device Dilemma I want a tablet I need a PC Device Dilemma
With this rapid movement to get the information and tools you need from anywhere, we hear customers talk about the conflict they feel in deciding whether to adopt tablets or laptops.
I WANT a tablet because it is: I NEED a PC because it is:
Lightweight and mobile Powerful and productive
Consume great digital content Full desktop experience
The Cool factor Can be controlled and managed
[CLICK]

9. The Most Productive Devices for Business
Now, you don’t have to make that tradeoff. Surface is the productivity device that brings together the best of tablet and laptop.
Tablet Meets Laptop
Portable, fast, Full HD display, long battery life
Built-in Kickstand, keyboards, pen, touch, dock
USB and HD video out ports
Durable casing and optically-fused glass
Apps and Services
Office with Outlook, Lync, Skype, OneNote
Integrated with OneDrive, Office 365, Yammer
Windows 8 modern apps and desktop apps
Live Tiles and side by side apps
IT Ready
Durable casing and optically-fused glass
TPM, BitLocker, Secure Boot, VPN and UEFI
PXE boot, SCCM, Windows Intune and MDM
Extended warranties and damage protection

10. Surface Pro 3 Your laptop replacement
With Surface 2 we nearly doubled the number of pixels in the display
Surface 2 will start up % faster than Surface RT (Cold boot)
Transfer content to your Surface 2 about twice as fast as you could on your Surface RT (20 mb/s to 43 mb/s second
Transfer content from your Surface 2 to an external storage about four times as fast as you could on Surface RT (17 mb to 76 mb/s)
Graphics performance on Surface 2 is 4x to 6x faster than it was on Surface RT
Surface 2 delivers greater WiFi throughput than Surface RT. With the 2nd generation tablet you can download content 2x to 3x faster than you could on Surface RT (Think downloading a Movie from the Xbox video store).
4/17/2017
Surface Pro 3 Your laptop replacement
Larger screen, lighter form
Run desktop apps like any other Windows laptop
Touch-friendly and completely mobile
Dock in at your desk
Write naturally with Surface Pen
When we designed Surface Pro, we wanted to create a device that could truly be a laptop replacement, a device that had everything in a form factor that was portable yet powerful enough to get stuff done. We have had great feedback on both Surface Pro and Pro 2, people love the form factor, they love the fact that it was durable and can be taken anywhere. The feedback that we have had from artists in particular is that they loved the writing and drawing experience. When we designed Surface Pro, we had a vision in mind. When we started looking at making improvements for Surface Pro 2 we took in all the feedback from Surface Pro 1 and really honed in on some key areas that customers wanted us to improve upon. In Surface Pro 2 we addressed the battery life and made it a better laptop replacement. In a relatively short time, we have taken the feedback from Surface Pro 2 and continued the evolution of the Surface Pro vision. Surface Pro 3 takes huge steps forward in truly delivering a laptop replacement that is portable yet powerful, that allows you to be truly productive from anywhere. When we designed Surface Pro 3 we had one goal in mind, replace your laptop.
Surface Pro 3 is a revolutionary laptop.
To be a true laptop replacement you need a great typing experience, have we increased the trackpad by 50% which means it is a lot more accurate and greatly improves the keyboard experience
The work that the engineering team has done is astounding- think about this. The screen is 40% bigger, there’s 50% more pixels, yet it’s 100grams lighter and is more powerful.
[optional] ENTERPRISE IMPROVEMENTS
The Surface Pro line is geared for enterprise customers. We’ve included these new features:
Onscreen Keyboard Available at Startup for PIN Entry (no physical keyboard needs to be attached)
Scenario: Mobile workers (especially in Healthcare, Finserv, Public Sector) using Surface without a keyboard with encryption tools such as McAfee Endpoint Encryption, Bitlocker + PIN , Check Point, etc. This feature allows them to turn on their device and enter their PIN without a keyboard attached.
Disable boot from USB in Firmware (UEFI)
Scenarios: Enables admins to prevent end users from booting to an uncontrolled environment. Schools, for instance, want to prevent students from using assigned devices for activities that are not school sanctioned.
Disable USB and Card Reader (Micro SDXC) ports
Scenarios: Prevent use of USB and/or Card Reader accessories. Beyond preventing Boot to USB, this feature completely shuts down access to USB and Card Reader Ports. Some customers want to control how information can get off of devices. This does not completely eliminate all paths, but it assists in that process.
Password protect Firmware (UEFI) settings
Scenario: protect users from changing settings such as enabling boot from USB, etc. Examples include schools, finserv, anyplace administrators want to lock out users from accessing the settings and changing settings (such as boot from USB) that have been set by administrators
Configurable secure boot policies to include 3rd party antivirus and encryption
Scenario: third party security clients, like McAfee Endpoint Encryption, Check Point, etc can easily participate in the secure boot trusted chain. This is now built in and does not require a separate tool to enable.
Enterprise Connectivity. Now connects to ac networks
Enterprise Asset Control. Display serial numbers and UUID info
Enterprise Kiosk Control. Lockdown devices to specific apps, keystrokes, golden images – via Windows Embedded
Scenario: turn Surface into a fixed purpose device by applying customized Windows Embedded 8.1 Industry image
Office sold separately.
Covers sold separately.
Adapter required; sold separately.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

11. Large screen, thinner lighter
Be more productive with a 12” Full HD Plus 2160 x 1440 display
1.76 lbs
.36”
Touch screen allows for touch and pen input, just like your tablet. Only better.
Larger screen, lighter form
The thinnest and lightest in our Pro line, Surface Pro 3 has a larger screen that makes it easy for you to be productive. Refined down to its essential elements, Surface Pro 3 is as beautiful as it is functional. A durable magnesium casing and impact-resistant glass help Surface Pro 3 stand up to the wear and tear of [a mobile] professional life. Simply slip it into your bag [or backpack] and go. The thinness of this device is like nothing else, only 9.2mm thin it’s thinner than Macbook Pro and Macbook Air.
40% larger screen, yet 13% lighter than Surface Pro 2

12. Your laptop replacement
When designing the perfect laptop replacement, we knew lapability (use of the ability to use the device on your lap) was critical. We’ve made the Type Cover for Surface Pro 3 even better than our previous versions. It’s even more rigid and we’ve increased the trackpad by 40%.
We also added a new magnetic fold that folds up against the device and gives you added stability when working in your lap.
New magnetic fold option adds more stability on your lap.

13. Surface Pen feels like a fountain pen
Surface Pen feels like a fountain pen. With one click, open OneNote and sync to the cloud.
Write naturally
Keyboard cover doubles as a cover.
We wanted to create a seamless experience between the way that people create. Immediacy is what people need to create, so ideas aren’t lost.
We know that 59% of people write for more than 3 hours per day.
We have created a PEN and this is very important to note. It’s not a stylus but an actual pen.
9.5 mm diameter – same as a ballpoint pen
Matte aluminum casing – feels good in your hand
Soft-grade NTRIG pen tip – just the right amount of friction against the glass, so it feels like you’re writing in a notebook

14. Surface Pro 3 advantages over Macbook devices
Pen
Take notes, annotation & gather signatures.
Touch
Work with touch or Surface Pen.
2-in1
Surface Pro 3 means you don’t need a laptop AND a tablet.
Manageability
Windows devices are easier to manage than Apple devices.
Apps
Runs full desktop software AND touch apps.

15. Surface Pro Features vs. MacBook Air
12” Touch Screen
2160x1440 resolution
Core i3/i5/i7 processor
800 grams
9.2 mm thin
Front and rear 5mp camera
Instant on
Surface Pen- one click Surface Connect
13” Non-touch Screen
1440 x 900 resolution
Core i5/i7 processor
1035 grams
17mm
720p front facing camera
i5 128GB/4RAM $999 + Type Cover $129 = $1128
i5 128GB/4RAM $999

16. Feature Comparison Major Surface Pro 3 advantage Surface Pro 3
Surface Pro 3
MacBook Air 11
MacBook Pro 13 OS
Windows 8.1
Mac OSX Mavericks
Legacy software
Yes
Mac desktop apps
Touch Screen No
Touch app library
140,000+
N/A
Multi-tasking
Yes(and desktop)
Performance
Intel Core i3, i5, i7
Intel Core i5 only
Memory
Starts at 4GB RAM
Screen resolution
2160x1440
1366x768
2560x1600
Battery life
Up to 9 hrs web browsing
Up to 9 hrs
Pressure-sensitive pen
USB support
USB 3.0
2 USB 3.0
Expandable storage
Via microSD and via USB
Via USB
Cameras
5MP front and rear
720p front only
Weight
800 g
1080 g
1570 g
Thickness
9.2 mm (without keyboard)
17 mm
18 mm
Price
Starts at $999
Starts at $1299
Release date
May 2014
June 2013
October 2013
Major Surface Pro 3 advantage