1. Dorset Arts Trust 22 10 2014 Dorset Culture and Tourism Action Plan 2015- 2018 Prepared for Dorset Arts Trust and Dorset County Council Victoria Pirie and Joanna Morland victoria.pirie@btinternet.com joanna@jomorland.f9.co.uk

2. Dorset Arts Trust 22 10 2014 The Plan: Visitor Journey Activity is structured around the visitor experience and journey: At home: Awareness – Research – Decision / Booking – Pre-visit planning In Dorset:Arrival – Activities – Leaving Back Home: Unpacking/ Recollection – What Next?

3. Dorset Arts Trust 22 10 2014 The Plan : Programme Strands The Visitor Journey is overlaid with four programmes. 1.Visitor care and experience Culture Welcome 2.Visitor information Clear Information 3.Cultural product CultureDorset 4.Support for programme strands Infrastructure and Research Do you agree with the visitor journey as the focus around which to plan and deliver change? Do you agree with the programmes for action? Any concerns?

4. Dorset Arts Trust 22 10 2014 Culture and Tourism Network Based on Dorset Arts Trust structure: Principles Open to all in culture and tourism sectors Start small with the committed and grow Consultative workshops and buy in as the basis for action Network business combined with training or workshops Light touch, working with existing structures / networks Whole network decides strategic actions Project groups decide / deliver specific actions Network co-ordinator Do you agree with these principles? Any concerns?

5. Dorset Arts Trust 22 10 2014 Timetable Phase One: January 2015 – June 2016 Culture and Tourism workshops to start Culture Welcome - Clear Information – CultureDorset Initial delivery Integrate C & T Network development Agree research programme with partners Phase Two: July 2016 – June 2018 Continue Phase One activity New campaigns, new cultural product, package development