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Design Thinking and Innovation Tools
Minder Chen Professor of MIS California State University Channel Islands
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Innovation Process Source:
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The Customer-Centered Innovation Map
The Customer-Centered Innovation Map by Lance A. Bettencourt and Anthony W. Ulwick, Harvard Business Review (link)
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Mapping a Customer Job
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Pre-execution and Execution Steps
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Post Execution Steps
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Job Mapping: Customer-Centered Innovation Map
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Job Mapping: Customer-Centered Innovation Map
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Innovation Opportunities
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Innovation Opportunities
d.School Journal Mapping at
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Customer Experience Lifecycle Map
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Customer Journey MOTs : Netflix vs. Blockbuster
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(link)
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Customer Journey Template
Service area: Customer Journey Before service During After Situation Activity Activity Activity Activity Activity Activity Activity Activity Activity + -
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Customer Journal Mapping Process
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Three Models of Innovation
3 different models of innovation, driven by technology, business processes and design, and the points at which they intersect.
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Innovation Process with Seven Modes
Vijay Kumar, (2009) "A process for practicing design innovation", Journal of Business Strategy, Vol. 30 Iss: 2/3, 2009, pp
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Innovation Toolkit
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Innovation Gap
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Knowing Consumers
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Research Focuses
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POEMS
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The Product Development Funnel
Time Line
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Innovation Funnel Success/Failure ratio Expense
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