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Design Thinking and Innovation Tools

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Presentation on theme: "Design Thinking and Innovation Tools"— Presentation transcript:

1 Design Thinking and Innovation Tools
Minder Chen Professor of MIS California State University Channel Islands

2 Innovation Process Source:

3 The Customer-Centered Innovation Map
The Customer-Centered Innovation Map by Lance A. Bettencourt and Anthony W. Ulwick,  Harvard Business Review (link)

4 Mapping a Customer Job

5 Pre-execution and Execution Steps

6 Post Execution Steps

7 Job Mapping: Customer-Centered Innovation Map

8 Job Mapping: Customer-Centered Innovation Map

9 Innovation Opportunities

10 Innovation Opportunities
d.School Journal Mapping at

11 Customer Experience Lifecycle Map

12 Customer Journey MOTs : Netflix vs. Blockbuster

13 (link)

14 Customer Journey Template
Service area: Customer Journey Before service During After Situation Activity Activity Activity Activity Activity Activity Activity Activity Activity + -

15 Customer Journal Mapping Process

16 Three Models of Innovation
3 different models of innovation, driven by technology, business processes and design, and the points at which they intersect.

17 Innovation Process with Seven Modes
Vijay Kumar, (2009) "A process for practicing design innovation", Journal of Business Strategy, Vol. 30 Iss: 2/3, 2009, pp

18 Innovation Toolkit

19 Innovation Gap

20 Knowing Consumers

21 Research Focuses

22 POEMS

23

24 The Product Development Funnel
Time Line

25 Innovation Funnel Success/Failure ratio Expense


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