1. How to get information The National Museum 2015 1 Michaela Likeova Milorad Vucevic Stine Dorry Meulengracht Madsen Kamila Melnyczok Monika Křížová http://www.stinedmm.dk http://www.kamilamelnyczok.besaba.com http://krizmonika.wix.com/mkdesign#!2- semester-/c19ex

2. Intro How to improve costumer experience at the National Museum 2

3. Focus area How to get information in easier and more interesting ways 3

4. Customer Journey 4

5. 5

6. Needs - 1. Website 6

7. Needs - 2. Confusing 7

8. Needs - 3. Lots of reading 8

9. Approach - Include Online-booking 9

10. Approach - More visual appealing 10

11. Approach - More interesting form of information AndroidIOS 11

12. Approach - More interesting form of information Story-telling Interactive way of learning Involving more senses Different languages 12

13. Benefits - Costumer Journey 13

14. Benefits - Costumer Journey 14

15. Benefits - Online booking tours Booking-systems saves customer’s time 15

16. Benefits - Increase sales Satisfied costumers will have a bigger tendency to visit the cafeteria and the souvenir shop 16

17. Benefits - More costumers Satisfied costumers will recommend the museum to friends, family and colleges 17

18. Competition If the National Museum doesn´t follow modern evolution of service, people will maybe go visit other museums 18

19. Competition - Main Competitors 19 The National Gallery of Denmark GlyptoteketRosenborg Castle

20. Flowchart 20