1. E-RETAILING / M-RETAILING 13-10-135 ALİ KAYA 13-10-135 ALİ KAYA 13-10-137 GİZEM BAL 13-10-137 GİZEM BAL 13-10-171 BENSU KESLER 13-10-171 BENSU KESLER

2.   What is retailing ?  Definition of e-retailing  Essentials of e-retailing  Support service of e-retailing  Types of e-retailers  Online shopping and traditional retailing versus e-retailing  Advantages and disadvantages  Triggers and barriers of e-retailing  Examples of e-retailer firms CONTENTS

3.   Retail is the process of selling consumer goods and/or services to customers through multiple channels of distribution to earn a profit. What is retailing ?

4.  TYPES OF RETAILERS The 7 main types of retailers are; DEPARTMENT STORE SUPERMARKETES WAREHOUSE RETAILERS SPECIALITY RETAILERS E-TAILER CONVEINCE RETAILER DISCOUNT RETAILER

5.  The sale of goods and services through the Internet. It is a play on the words "retail" and "e-commerce." ‘’ELECTRONIC RETAILING ‘’ (E-TAILING)

6.   The e - retailing is the concept of selling of retail goods using electronic media, in particular, the internet.  The term seems an almost in evitable addition to e- mail, e-business and e-commerce, etc. e-retailing is synonymous with business- to consumer (B2C) transaction model of e-commerce. DEFINITION OF E-RETAILING

7.   E-Catalog It is a database of products with prices and available stock.  Shopping Cart The customers select their goodies and fill shopping cart. Finally, as in a real store, at the time of checkout, the system calculates the price to be paid for the products.  A payment gateway Customer makes payments through his/her credit card or e-cash. The payment mechanism must be fully secure. ESSENTIALS OF E-RETAILING

8.  The essential support services:  Communication backbone  Payment mechanism  Order fulfillment  Logistics SUPPORT SERVICES OF E-RETAILING

9.  PURE PLAY E-TAILER Uses the internet as its primary means of retailing. Such as amazon and dell.com BRICK AND CLICK E-TAILER Uses the internet to push its goods or services but also has the traditional physical storefront available to customer. Combining this new type of retailing and the old of a general store is a new type of store which is part of the green economics movement.

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11.   Online shopping (sometimes known as e-tail from "electronic retail" or e-shopping) is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. ONLINE SHOPPING VERSUS E-RETAILING

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14.   Mobile retailing is consist of these three critical issues. Additionaly, mobile retailing is affected from these structure.

15.  MOBILE EFFECT ON RETAILING MOBİLE RETAILING MOBİLE PHONE E-RETAILING ‘Countrys’ e-retailing development rate’

16.  ADVANTAGES  Lower cost  Economy  Higher margins  Better customer service  Quick comparison shopping  Productivity gains  Teamwork  Knowledge market  Information sharing, conveince and control ADVANTAGES AND DISADVANTAGES OF E-RETALING DISADVANTAGES  Security  Data and system integrity  System scalability  Customer relations problem  Corporate vulnerability

17.  Pure play allows for a retailer to be able to reach customers worldwide, while still only maintaining one location for each and every customer to visit, 24 hours a day, 7 days a week. There are some reason for trigger such as these reason.  NO REAL ESTATE COST  EASY AND COMFORTABLE  BETTER INTERACTİON WITH THE CUSTOMER TRIGGERS OF E-RETAILING

18.  Many studies said that three most important things that e-tailers today must work on to ensure profitability are ‘ search,support and promotion’. Most of the e-tailing ventures have not been as profitable as they were expected to be, these reasons being;  SHOPPING IS STILL A TOUCH – FEEL - HEAR EXPERIENCE  MOUNTING COMPETITIVE PRESSURE  INADUQATE INFORMATION PROVIDED BARRIERS OF E RETAILING

19.  EXAMPLES OF MOBILE RETAIL FIRMS

20.  AMAZON.COM

21.  ALİBABA.COM

22.  EBAY

23.  MIGROS

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25.  TESCO KİPA

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