1. Website Custom Audience (WCA) Mobile App Custom Audience (MACA) Conversion Pixel Lookalike

2. Agenda WCA & MACA 1.Description (p.3) 2.WCA Setup (p.4) 3.WCA Example (p.7) 4.MACA Setup (p.8) 5.MACA Example (p.10) Conversion Pixel Lookalike 1.Description (p.11) 2.Setup (p.12)

3. WCA & MACA – Description Website Custom Audience and Mobile App Custom Audience will provide new ways to automatically reach the people that matter the most at the right time, in the right place, and across devices. Custom Audiences from a website or mobile app combines the power of Facebook’s existing Custom Audiences capabilities — scale, real identity across devices, and accurate targeting — with real-time automated audience creation. By placing the Facebook remarketing pixel on their website, or the Facebook SDK in their mobile app, marketers can now build Custom Audiences based upon the actions people take while visiting their site or mobile app — and then deliver ads based on these actions.

4. WCA – Setup 1 st step : accept WCA T&C’s on Facebook https://www.facebook.com/customaudiences/app/tos/?act=[ACCOUNTID] https://www.facebook.com/customaudiences/app/tos/?act=[ACCOUNTID] 3 rd step : Click on REMARKETING TAG, and implement the code on every pages of your website 2 nd step : go the CONFIG, then CUSTOM AUDIENCES

5. WCA – Setup 5 th step : Give a name 4 th step : Click on NEW CUSTOM AUDIENCE and choose WEBSITE

6. WCA – Setup 7 th step : Define the MATCHING CONDITIONS Example http://www.website.com/xxxhttp://www.website.com/xxx URL is http://www.website.com/xxxhttp://www.website.com/xxx Domain is www.website.comwww.website.com Path is everything after / : xxx 6 th step : Choose the nb of retention days Example : all visitors of a website : DOMAIN + CONTAINS + website Registrations : URL + CONTAINS + REGISTER Final Step : SAVE

7. WCA – Example For instance, a travel website with the remarketing pixel could use Website Custom Audiences to reach a group of people — say, people that searched for flights but never made a reservation — with a targeted message in News Feed: Come back for 10% off your next flight reservation.

8. MACA – Setup 1 st step : accept WCA T&C’s on Facebook https://www.facebook.com/customaudiences/app/tos/?act=[ACCOUNTID] https://www.facebook.com/customaudiences/app/tos/?act=[ACCOUNTID] 2 nd step : go the CONFIG, then CUSTOM AUDIENCES 4 th step : Give a name 3 rd step : Click on NEW CUSTOM AUDIENCE and choose MOBILE

9. MACA – Setup 5 th step : Choose the nb of retention days You need to get Facebook SDK in place on the event you select! 6 th step : Choose the in-app event Final Step : SAVE

10. MACA – Example A retail mobile app could build retargeting campaigns by installing the Facebook SDK in their mobile app and target people on mobile, encouraging them to come back and purchase the items left in their shopping cart.

11. Pixel Conversion Lookalike – Description Advertisers using the Facebook conversion pixel will be able to use this feature to automatically create Lookalike audiences similar to their best website customers using conversion data from the pixel.

12. Pixel Conversion Lookalike – Setup 1 st step : go the CONFIG, then CUSTOM AUDIENCES 2 nd step : Click on NEW CUSTOM AUDIENCE and choose CONVERSION PIXEL LOOKALIKE

13. Pixel Conversion Lookalike – Setup 3 rd step : Give a name 4 th step : Choose pixel you want to track conversions from 5 th step : Choose the country 6 th step : Choose the size and quality of the audience you want to create 1% small reach/high quality 20% high reah/low quality Final Step : SAVE Your pixel need to have recorded at least 200 conversions!

14. Social Moov contact If you need further help, please contact the Support Team: support@socialmoov.com

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