1. THE EBOLA CRISIS: Using Bluetooth To Reach Sierra Leone's Rural Women and Girls With News and Information

2. MMW connects women and girls with information that enables them to access and fully enjoy their rights

3. Ebola 2014 - 2015 West Africa Deaths 9,400 People infected 23,300 World Health Organization, February 2015

4. Communication in a crisis

5. MMW began building our first innovative communication networks in 2013, a year before the Ebola crisis began

6. Providing the right information, at the right time, through the right channels can save families, livelihoods and lives

7. Some MMW program content Ebola Teen-age pregnancy Child marriage laws Birth control Fistula Birth registration

8. Listen to us! 120 original programs on SoundCloud SoundCloud.com/mediamattersforwomen

9. Our professional freelance journalists report weekly on women’s issues

10. We envision …a communication network where listeners share information, learn from each other, entertain each other, hear crucial messages, and give feedback

11. Who we are MMW is a registered NGO in the U.S. MMW-Sierra Leone is a new local NGO created in 2013

12. Our MMW-Sierra Leone team Victoria Nicol, Project Coordinator Alinah Kallon, Senior Journalist Ndeamoh Mansaray, Senior Journalist Victoria Bernard, Journalist Mariama Khai- Fornah, Journalist Bintu Conteh, Journalist

13. Our international volunteers

14. Our international donors

15. MMW addresses three major problems

16. 1. Women face stubbornly high rates of: Maternal mortality Under-five deaths Illiteracy Female Genital Mutilation Gender-based Violence

17. 2. Media is expensive to build and run

20. 3. Media’s relevance to women is low Women’s issues not covered Female journalists are underemployed Women don’t own radio sets

21. Our solution: Leap-frog the high costs of radio Production: Solar-powered Mobile Production Units (MPU) Distribution: Bluetooth on cell phones to reach the “last mile”

22. We harness the potential of Bluetooth Easily share audio files for free Connect journalists with rural women and girls.

23. Local female journalists Resources Support Equipment Opportunities

24. We organize our listeners to extend our broadcast reach

25. We listen to our listeners

26. MMW = relevant news and information

27. Concept demonstration Distribution – the exchange of Bluetooth audio files via cell phone Production – the creation of an original radio- styled program on a Mobile Production Unit (MPU) Replication – what is needed to set up our concept elsewhere

28. Pilot Project 1 - Distribution Pre-Ebola: Listening Centers

29. Pilot Project 1 Distribution 1.We select Focal Persons 2.We provide cell phones, solar rechargers, audio recorders and small monthly stipends 3.Bluetooth audio files are passed to Focal Points weekly via Bluetooth exchanges 4.Focal Points also share their programs with phone kiosks and community radios and directly to listeners

30. 3 Operational areas 15 Listening Centers Pilot Project 1 Distribution

31. Pilot Project 2 - Distribution Ebola crisis: Listener- Distributors

32. Distribution flow to rural villages Distributor 1 Distributor 2 Distributor 3 Distributor 4 AMBASSADOR JOURNALIST RURAL WOMEN AND GIRLS

33. Production Mobile Production Unit (MPU) Laptop & software Audio recorder Solar recharger Cell phones Headphones Microphone Batteries Carrying case

34. Sustainability Our networks are inexpensive compared to radio

35. Replication of our concept Our “MMW In A Box” webpage has tools for adapting our concept… anywhere! http://www.mediamattersforwomen.org

36. To start your own MMW network, contact us! MMW E-mail: mediamattersforwomen@gmail.com MMW-SL E-mail: mediamattersforwomensl@gmail.com Alinah Kallon E-mail: almadh1079@gmail.com Sharon Bylenga E-mail: sharonbylenga@gmail.com