1. Email On Demand 2015 Release Powered by

2. We believe that your players’ experience with your hosts should be cutting edge and personalized to a standard that sets you as the leader in 1 to 1 customer service with the most innovative software that make the extraordinary simple. Our Mission:

3. 2015 Release Player Import Content Library Host Management Email Tools

4. Player Import

5. Objective: Load player data to drive targeted and personalized one-to-one communications Data drives relevancy! Real-time Easy & efficient Flexible yet simple Results feedback Automated?

6. Player Import Players Club

7. Player Import Players Club CSV Data File

8. Player Import Players Club CSV Data File Upload to EOD

9. Player Import Players Club CSV Data File Upload to EOD List Segmentation

10. Player Import Players Club CSV Data File Upload to EOD List Segmentation Caliber Play Type M-Life

11. One to One Hosts Players Player Import

12. One to One Hosts Players Email From: host@casino.com Reply To: host@casino.com Player Import

13. One to One Hosts Players Email Mobile From: host@casino.com Reply To: host@casino.com Player Import

14. One to One Hosts Players Email Mobile Social From: host@casino.com Reply To: host@casino.com Player Import

24. Real-time Easy & efficient Flexible yet simple Results feedback Automated?

25. Content Tools

26. Objective: Load amenities, dining, entertainment, events and special offers that can be targeted to specific players to drive interest, engagement and bookings. Targeted content drives response! Easy & efficient Flexible yet simple Consistent branding

27. Content Tools

45. Host Management

46. Objective: Manage hosts and their contact information, photos and signatures. Personalized messages build relationships! Easy & efficient Flexible yet simple Consistent branding

47. Host Management

54. Email Tools

55. Objective: Easy to use tools that create sophisticated and dynamic emails that build strong player relationships. Simplicity inspires use, sophistication delivers results! Easy & efficient Flexible yet simple Consistent branding

56. Email Tools

83. Strategies for the Coming Year

84. Strategies for the Coming Year Objective: Continue to ‘wow’ your players with exceptional customer service and one-to-one communications while minimizing your teams’ time and effort. “On Behalf Of” Sends Automated Sends A/B Split Testing Automation Social Media Integration Mobile Apps Geo Targeting

85. “On Behalf Of” Sends

86. Direct Sends from Hosts “On Behalf Of” Sends

87. “On Behalf Of” sends by a Strategic Manager “On Behalf Of” Sends

88. “On Behalf Of” sends by an Automated Process “On Behalf Of” Sends

89. Automated One-To-One Communication

90. Automation Hosts Players One-to-One Communication

91. Automation Website & List Generation Players Welcome Email One-to-One Communication

92. Automation Players Welcome Series Website & List Generation One-to-One Communication

93. Automation Welcome Series

94. Automation Welcome Series Hi David, Welcome to M Life! I’ll be your host here at Bellagio… Day 1

95. Automation Welcome Series

96. Automation Welcome Series Hi David, I’d like to tell you about our Amenities… Day 2

97. Automation Welcome Series

98. Automation Welcome Series Hi David, What types of EVENTS are you most interested in? Day 3

99. Automation Welcome Series By Day 3: David has received 3 personal emails from his host He’s received information about the property He’s told us what he’s most interested in

100. Automation Players Welcome Series Website & List Generation One-to-One Communication

101. Automation Players Welcome Series Website & List Generation Behavior-Driven Automated Email Series

102. Automation Behavior-Driven Automated Email Series

103. Automation Behavior-Driven Automated Email Series Hi David, I see you are interested in SLOT Tournaments… Interest based content

104. Automation Behavior-Driven Automated Email Series

105. Automation Behavior-Driven Automated Email Series Hi David, Just a reminder about our Slot Tournament Don’t Open

106. Automation Behavior-Driven Automated Email Series

107. Automation Behavior-Driven Automated Email Series Hi David, I’d like to offer you $100 in Free Play if you can make it. Open, No clicks

108. Automation Behavior-Driven Automated Email Series The host has listened to David’s feedback David has received additional information based on what he’s interested in David’s host is paying attention to him

109. Automation Players Welcome Series Website & List Generation Behavior-Driven Automated Email Series

110. Automation New Player Signs up Welcome Series Website & List Generation Behavior-Driven Automated Email Series

111. Automation New Player Signs up Welcome Series Website & List Generation Behavior-Driven Automated Email Series Host spends NO TIME

112. Automation New Player Signs up Welcome Series Website & List Generation Behavior-Driven Automated Email Series Host spends NO TIME New player receives emails: Personalized Targeted Behavior based

113. Empower your team to engage your players with exceptional personalized customer service Strengthen player relationships and brand loyalty Maximize bookings while saving time and money EOD Mission:

114. A/B Split Testing Automation

115. Host creates an EOD email

116. A/B Split Testing Automation Host creates an EOD email A/B Slit Test

117. A/B Split Testing Automation Host creates an EOD email A/B Slit Test Subject Line B:

118. A/B Split Testing Automation Host creates an EOD email Subject A Subject B 10% of the list

119. A/B Split Testing Automation Host creates an EOD email Subject A Subject B 10% of the list Winner 80% of the list 30 min

120. Empower your team to engage your players with exceptional personalized customer service Strengthen player relationships and brand loyalty Maximize bookings while saving time and money EOD Mission: