1. EBS Law Term 2014 Intellectual Property Law Fields and Principles Prof. Martin Senftleben VU University Amsterdam Bird & Bird, The Hague

2. Contents intellectual property rationale of protection international treaties international debate on IP protection dispute settlement research resources

3. Intellectual property

4. Intellectual Property copyright and neighboring rights industrial property Traditional approach: two main branches

5. Copyright and neighboring rights

6. books, writings, plays musical compositions choreography drawings, paintings sculptures, architecture cinematographic works photography Cultural inspiration: protection of literary and artistic works

7. performers phonogram producers broadcasting organizations Holders of neighboring rights: authors Copyright holders:

8. Industrial Property

9. Technical innovation: protection of products and processes inventions layout-designs of integrated circuits

10. industrial designs artistic works Aesthetic innovation: protection of product appearance

11. trademarks trade names geographical indications KLM Market transparency: protection of distinctive signs

12. Overview of the protection system

13. Overview of the system technology commerce culture patent law trademark law copyright law industrial designs

14. Example: complex products inventions: patents distinctive sign: trademark appearance: works, industrial designs

15. Rationale of protection

16. freedom of competition areas of IP protection Bird’s-eye view freedom of expression

17. Art. 7 of the TRIPS Agreement ‘The protection and enforcement of intellectual property rights should contribute to the promotion of technological innovation and to the transfer and dissemination of technology, to the mutual advantage of producers and users of technological knowledge and in a manner conducive to social and economic welfare, and to a balance of rights and obligations.’

18. ‘natural’ period of market exclusivity advantage of being first ‘extended’ period of market exclusivity term of IP protection Incentive for creativity and innovation stimulation of investment enhanced possibility of amortization

19. Further rationales reward for creative work publication of knowledge/ dissemination of information market transparency fair competition

20. International treaties

21. Principle of territoriality …national intellectual property rights …cross-national objects of protection

22. effect of protection grant limited to national territory grant only to be repealed by authorities of the granting state acts concerning IP governed by the domestic laws in the territory concerned no need to protect foreigners Obstacles to IP protection

23. based on reciprocity Solution I: bilateral agreements

24. copyright and neighboring rights industrial property Berne Convention Paris Convention Solution II: international IP treaties

25. World Intellectual Property Organization (WIPO) Berne Convention for the Protection of Literary and Artistic Works (1886/1967) Paris Convention for the Protection of Industrial Property (1883/1967) many further treaties, such as the Patent Cooperation Treaty (PCT) and the Madrid Agreement and Protocol (Madrid System)

26. Establishment of Unions Art. 1 of the Berne Convention ‘The countries to which this Convention applies constitute a Union for the protection of the rights of authors in their literary and artistic works.’ Art. 1(1) of the Paris Convention ‘The countries to which this Convention applies constitute a Union for the protection of industrial property.’

27. Example: Paris Union

28. National treatment and minimum rights Art. 5(1) of the Berne Convention: ‘Authors shall enjoy, in respect of works for which they are protected under this Convention, in countries of the Union other than the country of origin, the rights which their respective laws do now or may hereafter grant to their nationals, as well as the rights specially granted by this Convention.’

29. National treatment and minimum rights Art. 2(1) of the Paris Convention: ‘Nationals of any country of the Union shall, as regards the protection of industrial property enjoy in all the other countries of the Union the advantages that their respective laws now grant, or may hereafter grant, to nationals; all without prejudice to the rights specially provided for by this Convention.’

30. international minimum standard country Acountry B National treatment and minimum rights

31. World Trade Organization (WTO) Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS 1994) Annex 1C to the General Agreement on Tariffs and Trade (GATT 1994) inclusion of the intellectual property system in global trade regulations

32. Most-favored-nation treatment Art. 4 of the TRIPS Agreement: ‘With regard to the protection of intellectual property, any advantage, favor, privilege or immunity granted by a Member to the nationals of any other country shall be accorded immediately and unconditionally to the nationals of all other Members.’

33. variety of trade-related instruments Free Trade Agreements (FTAs) EU Association Agreements Bilateral Investment Treaties (BITs) –‘investment’ includes intellectual property rights Bilateral IP Treaties (BIPs) =in many cases TRIPS-plus approach Renaissance of bilateral agreements

35. International Debate on IP Protection

36. copyright: information products patents: technical know-how distinctive signs: product marketing, goodwill Development Dimension

37. copyright: access to knowledge patents: access to medicine distinctive signs: plain packaging Public Health Dimension

38. Plain packaging

39. grant of protection stimulates investment in innovative products but may also frustrate follow-on innovation innovation follow-on innovation Economic Growth Dimension

40. need for a balance

41. source of flexibility balancing done already WTO jurisprudence: certain adjustments possible, but no renegotiation of the basic balance mutual advantage of producers and users social and economic welfare balance of rights and obligations TRIPS Objectives and Principles

42. Settlement of disputes

43. complaint by WTO member conciliation: consultations, mediation Dispute Settlement Body (General Council): appoints Panel Panel: hearings, report Appellate Body: appeal only on points of law automatic adoption by DSB, unless rejected –if compliance (-): retaliation on request of plaintiff –same or other sector (‘cross-retaliation’) International: WTO Dispute Settlement

44. These approximate periods for each stage of a dispute settlement procedure are target figures — the agreement is flexible. In addition, the countries can settle their dispute themselves at any stage. Totals are also approximate. 60 daysConsultations, mediation, etc. 45 daysPanel set up and panelists appointed 6 monthsFinal panel report to parties 3 weeksFinal panel report to WTO members 60 daysDispute Settlement Body adopts report (if no appeal) Total = 1 year(without appeal) 60-90 daysAppeals report 30 daysDispute Settlement Body adopts appeals report Total = 1y 3m(with appeal) WTO Dispute Settlement: time schedule

45. Research Resources

46. Commentary Literature

50. Online resources

52. Blogs

54. The end. contact: m.r.f.senftleben@vu.nl