1. #MAMConf14 Data Analytics Strategies Where and When Big Data Matters Dan Teague, Director of Business Development, WegoWISE Moderator: Elaine Williams, Owner, EWilliams Consulting Eian Counts, VP of Product Strategy, Rainmaker LRO

2. #MAMConf14 Getting value from data comes down to how easily you can do something with it.

3. #MAMConf14 Big Data - Needs to be smart and fast “Big Data” analytics is not just about managing more or diverse data, it is about the collection of data and what you do with it. BIG data is just data. “Smart Data” is information that actually makes sense. Algorithms turn volumes of data into actionable insights. “Fast Data “ or “as it happens” information which enables real time decision making.

4. #MAMConf14 Gartner Hype Cycle Big Data

5. #MAMConf14 Data Analytics with “Big Data” Descriptive (past) Predictive (future) Prescriptive (do this) Descriptive (past) Predictive (future) Prescriptive (do this) BeforeAfter Data analytics, of any size, is data analytics.

6. #MAMConf14 Data Challenges in Multifamily Housing Big Data – Applicability Little Data – Density Hidden Data – Access

7. #MAMConf14 Where are we today? Monthly Energy Data Interval Energy Data Real Time Energy Data

8. #MAMConf14 How much is too much data?

9. #MAMConf14 What is the goal of data?

10. #MAMConf14 Smart Data not Big Data

11. #MAMConf14 Q & A Thanks! Eian Counts ecounts@letitrain.comecounts@letitrain.com Dan Teague dteague@wegowise.comdteague@wegowise.com Elaine Williams ewilliams@ewilliamsconsulting.comewilliams@ewilliamsconsulting.com

12. #MAMConf14 Data Analytics Strategies Where and When Big Data Matters Dan Teague, Director of Business Development, WegoWISE Moderator: Elaine Williams, Owner, EWilliams Consulting Eian Counts, VP of Product Strategy, Rainmaker LRO

13. #MAMConf14 Data Analytics Strategies Where and When Big Data Matters Dan Teague, Director of Business Development, WegoWISE Moderator: Elaine Williams, Owner, EWilliams Consulting Eian Counts, VP of Product Strategy, Rainmaker LRO