1. HEALTH BEHAVIOR, HEALTH EDUCATION & HEALTH PROMOTION
Theories, Practice & Research
RST- FK-UWKS, 2014

2. HEALTH BEHAVIOUR Theories
Behavior (B) =
f (K.A.P)
K & A: covert
behaviour
ATTITUDES:
Cognitive aspect
Affective aspect
Conative aspect (Psychomotor).
PRACTICES: Overt
behavior

3. CHANGES to BLOOM’S A NEW VERSION of the Cognitive Taxonomy
1956
2001
NOUN1956
CREATE
EVALUATE
ANALYZE
APPLY
COMPREHENSION
UNDERSTAND
KNOWLEDGE
REMEMBER
NOUN1956
EVALUATION
SYNTHESIS
ANALYSIS
APPLICATION
COMPREHENSION
KNOWLEDGE
to Verb Form
NOUN
Taksonomi Bloom, sumber Wilson 2006

4. THE HEALTH BELIEF MODEL (HBM), COMPONENTS & LINKAGES
Likelihood to action
Modifying factors
Individual PERCEPTION
Perceived
Susceptibility/
Severity of
disease
Cues to action:
Education
Symptoms, illness
Media information
Age, sex,
ethnicity
Personality
Socioeconomics
Knowledge
Attitude,
Culture
(values, Norms)
Perceived threat of
disease
Likelihood of
Behavior change
Perceived benefits
Minus
Perceived barriers
to behavior change

5. KEY CONCEPTS AND DEFINITIONS OF HBM
Perceived susceptibility: one’s opinion of chances of getting a condition
Perceived severity: one’s opinion of how serious a condition and its sequelae are
Perceived barriers: one’s opinion of tangible & psychological costs of advised action
Perceived benefits: one’s opinion of the efficacy of the advised action to reduce risk or seriousness of impact.
Cues to action: Strategies to activate one’s “readiness”
Self-efficacy: One’s confidence in one’s ability to take action

6. PRECEDE- PROCEED Framework of HP-planning ( L.W.Green & Kreuter, 2000)
Phase 4
Phase 5
Phase 3
Phase 2
Phase 1
PREDISPOSING
factors
HEALTH
PROMOTION
PRECEDE
Health
EDUCATION
BEHAVIOR
&
Lifestyle
REINFORCING
factors
Quality Of
LIFE
HEALTH
POLICY
Regulation
group
ENABLING
factors
ENVIRONMENT
Phase 9
Phase 8
Phase 7
Phase 6
PROCEED

7. Health Behavior = f (Pre. En. Re.) ( L.W.Green).
PREDISPOSING FACTORS:
NORMS, VALUES, KNOWLEDGE, ATTITUDES, SOCIOECONOMICS, PSYCHOLOGICAL FACTORS
ENABLING FACTORS:
COMPETENCY—HARD SKILL , SOFT SKILL, HEALTH FACILITY ( Availability, Acessability, Acceptability, Affordability).
REINFORCING FACTORS:
Health Providers, Community/ spiritual Leaders, Peers, Husband / Wife/ Child – Children).

8. Hygiene-Motivation Factors (F.Herzberg))
(Two-factor theory)
Motivation factors: adalah faktor pekerjaan yang keberadaannya dapat menimbulkan kepuasan
Hygiene factors: adalah faktor lingkungan kerja yang ketidak-beradaannya dapat menimbulkan ketidakpuasan.

9. Faktor kepuasan kerja (F.Herzberg))
Faktor penentu kepuasan: (Motivation factors)
Achievement. (Prestasi)
Recognition. (Pengakuan)
Work itself. (Sifat Pekerjaan)
Responsibility. (Tanggung Jawab)
Advancement. (Kemajuan/ Promosi/Pengembangan)

10. Faktor kepuasan kerja (F.Herzberg)
Penyebab ketidakpuasan: (Hygiene factors)
Policy (Kebijakan)
Salary (Gaji)
Working conditions (Kondisi pekerjaan)
Interpersonal relations (Hubungan antar individu)
Supervision (Pengawasan)

11. Hierarchy of needs (maslow)
SELF ACTUALIZATION
SELF ESTEEM
SAFETY
BIO-PHYSIOLOGICAL

12. ADOPTION & DIFFUSION OF INOVATION PROCESS IN THE COMMUNITY
FK-UWKS-2014

13. ADOPTION PROCESS (Rogers et al, 1971)
A WARENESS
I NTEREST
E VALUATION
T RIAL
A DOPTION

14. STAGES in the INNOVATION-DECISION PROCESS (Rogers et al, 1983).
K NOWLEDGE
P ERSUASION
D ECISION
I MPLE
MENTATION
5. C ONFIRMATION

15. STAGES in the INNOVATION-DECISION PROCESS (Rogers et al, 1983).
Communication Channels
PRIOR
CONDITION
Previous practice
Felt needs /problems
Innovativeness
Norms of the soc.syastem
KNOWLEDGE
PERSUASION
DECISION
Charact. Of the Decision making unit:
1.Soc—econ,
2.Personality
3.Communcation behavior
Perceived Charact of the Innovation:
1Relative advantage
2.Compatibility
3.Complexity
4.Trialability
5.Observability
1.Adoption
2.Rejection
Cont’d

16. STAGES in the INNOVATION-DECISION PROCESS
COMMUNICATION CHANNELS
IV. IMPLEMENTATION
V. CONFIRMATION
III.
DECISION
Continued Adoption
Later Adoption
Adoption
Discontinuance
Continued Rejection
Rejection

17. ATTRIBUTES OF INNOVATION & THEIR RATE OF ADOPTION
RELATIVE ADVANTAGE
Economic. Aspect
Status aspect
Effect of Incentive s
COMPATIBILITY: with
Values & beliefs
Needs
Rate of Adoption
Positioning of innovation
1. RELATIVE ADVANTAGE 2. COMPATIBILITY 3. COMPLEXITY 4. TRIALABILITY 5. OBSERVABILITY

18. ADOPTER CATEGORIES as IDEAL TYPES
INNOVATORS : Venturesome
EARLY ADOPTERS :Respectable
EARLY MAJORITY : Deliberate
LATE MAJORITY : Skeptical
LAGGARDS : Traditional

19. DAFTAR PUSTAKA
GLANZ, KAREN, FRANCES MARCUS LEWIS, BARBARA K.RIMER editors,1997. HEALTH BEHAVIOR & HEALTH EDUCATION. Theory, Research, and Practice, 2nd ed. Jossey-Bass Publishers, San franscisco
Rogers, Everett M,1983. DIFFUSION OF INNOVATIONS, 3rd ed. The Free Press NY& Collier Macmillan Publishers.London.