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E-Business and E-Commerce
CHAPTER 7 E-Business and E-Commerce
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Announcements Midterm Grades are Post Lecture Chapter 7
Lecture Chapter 7 E-Business and E-Commerce Excel Refresher – Today’s Lab This is Project 3 worth 5% It is due 3-16, try to finish and upload it today Remember – the assignment details are on Entropy and the webpage.
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E-Commerce/E-Business
Can you name some of the first e-commerce companies? Books Auction Site What about: Pets.com ???
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Overview of E-Business and E-Commerce
Definitions and Concepts Types of E-Commerce Major E-Commerce Mechanisms E-Commerce Models Benefits and Limitations of E-Commerce
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Definitions and Concepts
E-Commerce & E-Business Brick-and-mortar organizations Virtual organizations Click-and-mortar organizations Pure versus Partial Electronic Commerce depends on the degree of digitization involved.
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Types of E-Commerce Business-to-Consumer (B2C)
Amazon Business-to-Business (B2B) Salesforce Consumer-to-Consumer (C2C) Ebay Business-to-Employee (B2E) UNCW
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Major E-Commerce Mechanisms
Auctions Forward Auctions Reverse Auctions © ZOONAR GMBH LBRF/Age Fotostock America, Inc.
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Major E-Commerce Mechanisms
Electronic storefronts Electronic malls
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Online Service Industries
Cyberbanking Online securities trading Online job market Travel services
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Online Advertising Online Advertising methods Banners Pop-up ad
Pop-under ad Permission marketing Viral marketing Social Networking Sites are changing organizational approach.
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Communitainment http://www.heineken.com/us/voyage/tvc.aspx
Communitainment is the blending of community, communication, and entertainment into a new form of online activity driven by consumers. Predictions: consumers will shift more than 50% of their content consumption over the next decade to communitainment formats (e.g., social networking, video, and photo sharing sites), displacing traditional forms of media content like TV, magazines, and large Internet sites.
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Issues in E-Tailing Channel conflict Order fulfillment B&M Web B2B
Difficulties in supply chain NewEgg Clip
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7.3 Business-to-Business (B2B) Electronic Commerce
In B2B e-commerce, the buyers and sellers are organizations. Sell-Side Buy-Side © Richard Thomas/Age Fotostock America, Inc.
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B2B Sell-Side Marketplace
Key mechanisms: electronic catalogs and forward auctions Sell-Side Marketplaces include: IBM Small Business Dell Auction © Richard Thomas/Age Fotostock America, Inc.
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B2B Buy-Side Marketplace
Key mechanism: reverse auctions United Sourcing Alliance is a common Sell-Side Marketplace © Richard Thomas/Age Fotostock America, Inc.
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7.5 Ethical and Legal Issues
Ethical Issues Privacy Job Loss Creates Jobs for Some Eliminates Jobs for Others
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Legal Issues Specific to E-Commerce
Fraud on the Internet FTC Cybersquatting Source: maxstockphoto/Shutterstock
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Legal Issues Specific to E-Commerce (continued)
Taxes and Other Fees Copyright Source: maxstockphoto/Shutterstock
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Break Meet Back in 10 min
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