1. 12-1 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 Pricing, Distributing, and Promoting Products

2. 12-2 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Learning Objectives After reading this chapter, you should be able to: Identify the various pricing objectives that govern pricing decisions, and describe the price-setting tools used in making these decisions. Discuss pricing strategies that can be used for different competitive situations and identify the pricing tactics that can be used for setting prices. Explain the meaning of distribution mix and identify the different channels of distribution. Describe the role of wholesalers and explain the different types of retailing.

3. 12-3 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Learning Objectives Describe the role of e-intermediaries and explain how online shopping agents and online retailers add value for advertisers and consumers on the Internet. Describe the major activities in the physical distribution process. Identify the important objectives of promotion, discuss the considerations in selecting a promotional mix, and discuss advertising promotions. Outline the tasks involved in personal selling, describe the various types of sales promotions, and distinguish between publicity and public relations.

4. 12-4 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Determining Prices

5. 12-5 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Pricing to Meet Business Objectives

6. 12-6 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Market Share

7. 12-7 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Price-Setting Tools

8. 12-8 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Pricing Strategies and Tactics

9. 12-9 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Pricing Strategies

10. 12-10 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Pricing Tactics

11. 12-11 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall The Distribution Mix

12. 12-12 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Intermediaries and Distribution Channels

13. 12-13 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Wholesaling

14. 12-14 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Retailing

15. 12-15 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Types of Brick-and-Mortar Retail Outlets

16. 12-16 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Nonstore Retailing

17. 12-17 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall The Role of E-Intermediaries

18. 12-18 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Online Shopping Agents

19. 12-19 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Electronic Retailing

20. 12-20 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Physical Distribution

21. 12-21 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Warehousing Operations

22. 12-22 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Transportation Operations

23. 12-23 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Distribution through Supply Chains as a Marketing Strategy

24. 12-24 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall The Importance of Promotion

25. 12-25 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Promotional Objectives

26. 12-26 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall The Promotional Mix

27. 12-27 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Advertising Promotions

28. 12-28 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Personal Selling

29. 12-29 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Sales Promotions

30. 12-30 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Direct (or Interactive) Marketing

31. 12-31 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Publicity and Public Relations

32. 12-32 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Summary of Learning Objectives

33. 12-33 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall