1. SWEDISH AGENCY FOR ECONOMIC AND REGIONAL GROWTH Key figures for tourism in Sweden 2014 Tourism Satellite Accounts for Sweden Source: Swedish Agency for Economic and Regional Growth & Statistics Sweden June 2015

2. SWEDISH AGENCY FOR ECONOMIC AND REGIONAL GROWTH The Tourism Satellite Account measures tourism’s effects on the economy, exports and employment Since 2000, tourism’s effects on the economy, exports and employment are measured in Sweden through the Tourism Satellite Account (TSA), which aggregate the portions of consumption derived from travel and tourism within various industries in the national accounts. The TSA measures the value of the direct consumption of Swedish goods and services by both domestic and foreign travellers. The Tourism Satellite Account (TSA) method is an internationally adopted method developed by the World Tourism Organization (UNWTO), a United Nations body, in cooperation with the OECD and industry organizations. In Sweden, these accounts are prepared on behalf of the Swedish Agency for Economic and Regional Growth by the National Accounts at Statistics Sweden (SCB). You are welcome to quote extracts from this publication, but please remember to acknowledge the source.

3. SWEDISH AGENCY FOR ECONOMIC AND REGIONAL GROWTH Key figures for tourism in Sweden 2014 Key figures: SEK 268.5 billion total consumption, +5.2% (+78.9% from 2000) SEK 96.5 billion export value (foreign consumption in Sweden), +12.5% (+137.5% from 2000) 159,200 employees (individuals, average), +4.9% (+21.7% from 2000) 2.8%, Tourism’s relationship to/share of Sweden’s total GDP Source: Swedish Agency for Economic and Regional Growth & Statistics Sweden

4. SWEDISH AGENCY FOR ECONOMIC AND REGIONAL GROWTH

5. SWEDISH AGENCY FOR ECONOMIC AND REGIONAL GROWTH Annual figures for Swedish tourism 2000 to 2014 Figur 1

6. SWEDISH AGENCY FOR ECONOMIC AND REGIONAL GROWTH Figur 2 Tourism generates significant revenues

7. SWEDISH AGENCY FOR ECONOMIC AND REGIONAL GROWTH Large increase in tourism turnover since 2000 Figur 3

8. SWEDISH AGENCY FOR ECONOMIC AND REGIONAL GROWTH Figur 4 Foreign consumption in Sweden has increased more than the domestic consumption

9. SWEDISH AGENCY FOR ECONOMIC AND REGIONAL GROWTH Figur 5 Total consumption of leisure travellers increasing more than that of business travellers

10. SWEDISH AGENCY FOR ECONOMIC AND REGIONAL GROWTH Swedish households’ tourism consumption has increased more than households’ total consumption Figur 6

11. SWEDISH AGENCY FOR ECONOMIC AND REGIONAL GROWTH Figur 7 Accommodation and restaurant meals are large expenditure item for travellers

12. SWEDISH AGENCY FOR ECONOMIC AND REGIONAL GROWTH Shopping and goods purchases are large expenditure item for foreign visitors Figur 8

13. SWEDISH AGENCY FOR ECONOMIC AND REGIONAL GROWTH Figur 9 Accommodation and restaurant meals are large expenditure item for Swedish travellers

14. SWEDISH AGENCY FOR ECONOMIC AND REGIONAL GROWTH Tourism most important to travel agencies and tour operators Figur 10

15. SWEDISH AGENCY FOR ECONOMIC AND REGIONAL GROWTH Tourism value added (TVA) Figur 11

16. SWEDISH AGENCY FOR ECONOMIC AND REGIONAL GROWTH Tourism’s share of GDP higher than agriculture, forestry and the food industries together Figur 12

17. SWEDISH AGENCY FOR ECONOMIC AND REGIONAL GROWTH

18. SWEDISH AGENCY FOR ECONOMIC AND REGIONAL GROWTH Tourism’s export value higher than for many key product areas Figur 13

19. SWEDISH AGENCY FOR ECONOMIC AND REGIONAL GROWTH Figur 14 Tourism’s export value higher than for many key product areas

20. SWEDISH AGENCY FOR ECONOMIC AND REGIONAL GROWTH Tourism’s export value rising faster than total Swedish exports Figur 15

21. SWEDISH AGENCY FOR ECONOMIC AND REGIONAL GROWTH Figur 16 Tourism’s share of total exports is increasing

22. SWEDISH AGENCY FOR ECONOMIC AND REGIONAL GROWTH Figur 17 Tourism is the only export sector delivering direct VAT revenue to the Treasury

23. SWEDISH AGENCY FOR ECONOMIC AND REGIONAL GROWTH Export value for travel expenditure in the balance of payments increasing more than the import value Figur 18

24. SWEDISH AGENCY FOR ECONOMIC AND REGIONAL GROWTH

25. SWEDISH AGENCY FOR ECONOMIC AND REGIONAL GROWTH Tourism contributes towards increased employment Figur 19

26. SWEDISH AGENCY FOR ECONOMIC AND REGIONAL GROWTH Figur 20 More employees in tourism than in many large companies put together

27. SWEDISH AGENCY FOR ECONOMIC AND REGIONAL GROWTH Highest tourism employment in hotels & restaurants Figur 21

28. SWEDISH AGENCY FOR ECONOMIC AND REGIONAL GROWTH Figur 22 Highest tourism employment in hotels & restaurants

29. SWEDISH AGENCY FOR ECONOMIC AND REGIONAL GROWTH Figur 23 Most new jobs in hotels & restaurants

30. SWEDISH AGENCY FOR ECONOMIC AND REGIONAL GROWTH Figur 24 Employment declining in many primary industries, but rising in tourism

31. SWEDISH AGENCY FOR ECONOMIC AND REGIONAL GROWTH The Swedish Agency for Economic and Regional Growth provides knowledge about the development of tourism in Sweden The Swedish Agency for Economic and Regional Growth is the authority responsible for tourism industry issues, and develops enterprise policies for the promotion of tourism initiatives and entrepreneurship. The Agency is also responsible for official tourism statistics, and the production and dissemination of knowledge about the development of tourism in Sweden. More information about the development of tourism in Sweden can be found on the Agency’s website: tillvaxtverket.se under English pages and Tourism industry issues and statistics, where you can also download this publication. You are welcome to quote extracts from this publication, but please remember to acknowledge the source.