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© 2013 Hahn Public Communications 4315 Guadalupe St. Suite 303 | Austin. Texas. | 78751 | T: 512.344.2010 1 REDUX: Remakes, Revivals and Recreations 12.

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Presentation on theme: "© 2013 Hahn Public Communications 4315 Guadalupe St. Suite 303 | Austin. Texas. | 78751 | T: 512.344.2010 1 REDUX: Remakes, Revivals and Recreations 12."— Presentation transcript:

1 © 2013 Hahn Public Communications 4315 Guadalupe St. Suite 303 | Austin. Texas. | 78751 | T: 512.344.2010 1 REDUX: Remakes, Revivals and Recreations 12 th Annual CASE Conference

2 © 2013 Hahn Public Communications 4315 Guadalupe St. Suite 303 | Austin. Texas. | 78751 | T: 512.344.2010 THE DANGERS OF SOCIAL MEDIA LETHAL WEAPON 6.13.15 Matthew Lyle Sr. Social Media Strategist

3 © 2013 Hahn Public Communications 4315 Guadalupe St. Suite 303 | Austin. Texas. | 78751 | T: 512.344.2010 3

4 © 2013 Hahn Public Communications 4315 Guadalupe St. Suite 303 | Austin. Texas. | 78751 | T: 512.344.2010 4 On May 18, the largest elected official in the U.S. joined Twitter

5 © 2013 Hahn Public Communications 4315 Guadalupe St. Suite 303 | Austin. Texas. | 78751 | T: 512.344.2010 5 On that same day, there was over 1,000 news stories written about the below

6 © 2013 Hahn Public Communications 4315 Guadalupe St. Suite 303 | Austin. Texas. | 78751 | T: 512.344.2010 6 THE LESSON? Every action you make on social is available for everyone to see and, thus, under a microscope.

7 © 2013 Hahn Public Communications 4315 Guadalupe St. Suite 303 | Austin. Texas. | 78751 | T: 512.344.2010 7

8 © 2013 Hahn Public Communications 4315 Guadalupe St. Suite 303 | Austin. Texas. | 78751 | T: 512.344.2010 8 The Pros of Social Media Average citizens can now stay better informed about the policies, initiatives and votes of their elected officials

9 © 2013 Hahn Public Communications 4315 Guadalupe St. Suite 303 | Austin. Texas. | 78751 | T: 512.344.2010 9 The Pros of Social Media Social media has provided a new way for elected officials to communicate with citizens and vice versa

10 © 2013 Hahn Public Communications 4315 Guadalupe St. Suite 303 | Austin. Texas. | 78751 | T: 512.344.2010 10 The Pros of Social Media Social media allows elected officials to show off their lighter side

11 © 2013 Hahn Public Communications 4315 Guadalupe St. Suite 303 | Austin. Texas. | 78751 | T: 512.344.2010 11

12 © 2013 Hahn Public Communications 4315 Guadalupe St. Suite 303 | Austin. Texas. | 78751 | T: 512.344.2010 12 The Cons of Social Media Social media has given anyone with internet access a platform to voice their opinion and spread information regardless of how true or informed those statements may be

13 © 2013 Hahn Public Communications 4315 Guadalupe St. Suite 303 | Austin. Texas. | 78751 | T: 512.344.2010 13 Internet Troll (/ ˈ tro ʊ l/, / ˈ tr ɒ l/) : a person who propagates discord on the Internet by starting arguments or upsetting people, by posting inflammatory, extraneous, or off-topic messages in an online community (such as a newsgroup, forum, chat room, or blog) with the deliberate intent of provoking readers into an emotional response or of otherwise disrupting normal on-topic discussion.

14 © 2013 Hahn Public Communications 4315 Guadalupe St. Suite 303 | Austin. Texas. | 78751 | T: 512.344.2010 14 Tip #1

15 © 2013 Hahn Public Communications 4315 Guadalupe St. Suite 303 | Austin. Texas. | 78751 | T: 512.344.2010 15 How to determine when to reply to a comment: Is the person looking for a real answer to a legitimate question? Is the person looking for a genuine debate on an important issue?

16 © 2013 Hahn Public Communications 4315 Guadalupe St. Suite 303 | Austin. Texas. | 78751 | T: 512.344.2010 16 Immediate Red Flags The use of vulgar or hate language Any time a threat is made or violence is implied Explicitly slanderous in nature The nature of the website that the comment is being posted to

17 © 2013 Hahn Public Communications 4315 Guadalupe St. Suite 303 | Austin. Texas. | 78751 | T: 512.344.2010 17 How you should respond: On your Facebook page − If a comment is vulgar, it can be deleted if yours page has an accessible list of “House Rules” that states inappropriate comments will be removed − If a particular user becomes a repeat offender, Facebook allows you to ban that user from commenting on your page Outside of Facebook or on non-owned Facebook pages − You have no control − Use your best judgment when inputting yourself into a discussion

18 © 2013 Hahn Public Communications 4315 Guadalupe St. Suite 303 | Austin. Texas. | 78751 | T: 512.344.2010 18

19 © 2013 Hahn Public Communications 4315 Guadalupe St. Suite 303 | Austin. Texas. | 78751 | T: 512.344.2010 19 Tip #2

20 © 2013 Hahn Public Communications 4315 Guadalupe St. Suite 303 | Austin. Texas. | 78751 | T: 512.344.2010 20

21 © 2013 Hahn Public Communications 4315 Guadalupe St. Suite 303 | Austin. Texas. | 78751 | T: 512.344.2010 21

22 © 2013 Hahn Public Communications 4315 Guadalupe St. Suite 303 | Austin. Texas. | 78751 | T: 512.344.2010 22 How to avoid social media mishaps: Have social media policies in place Don’t mix personal and professional Double-check everything you post Have an off-limits list of topics If you wouldn’t want it quoted in a newspaper, don’t post it

23 © 2013 Hahn Public Communications 4315 Guadalupe St. Suite 303 | Austin. Texas. | 78751 | T: 512.344.2010 23 Tip #3

24 © 2013 Hahn Public Communications 4315 Guadalupe St. Suite 303 | Austin. Texas. | 78751 | T: 512.344.2010 24 Social media CAN BE and IS good If you’re going to be, really BE THERE Show that you’re listening Don’t let fear keep you from entering a discussion

25 4315 Guadalupe St. Suite 303 | Austin. Texas. | 78751 | T: 512.344.2010 © 2013 Hahn Public Communications

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