1. Develop a Station Recruiting Operational Plan

2. Develop a Station Operational Plan
Action
Develop a Station Operational Plan
At the end of this instruction a recruiter will be able to develop a ROP that maximizes resources, engages the entire ROS, and builds towards successful accomplishment of the assigned mission.

3. Conditions
Upon receipt of assigned mission, Company ROP, and access to: a. USAREC Manuel 3-0 b. USAREC Manuel c. Situational Awareness Board/Binder d. Planning Tool e. School Data f. School Recruiting Plan g. MAP h. USAREC Intranet i. UR j. FM k. Market Share Data l. OPORDS/FRAGO m. UR n. G2/ToS/ LZ reports

4. Standard
Develop a Station Recruiting Operational plan that considered the Company external directives and all elements of the ROSs, which identified decisive, shaping, and sustaining operations, while continually adapting to the contemporary operating environment, resulting in increased probability of market domination and mission accomplishment.

5. Visualize
Upon receipt of the mission, station commanders conduct a market analysis.
The results of the analysis help station commanders visualize their station's recruiting operation plan (ROP).

6. Visualize
The plan serves as a guideline and is continually fine tuned during execution.
Station commanders consider their recruiter's plan, The ROS, command guidance and MAP data to develop the stations ROP.

7. Visualize
 To properly visualize achievement of the mission, station commanders should clearly understand their market and resources.

8. Visualize
What is the mission? What is the market's propensity? What shaping and sustaining operations should be employed or are scheduled to achieve the mission?
Station Commanders draw on the principles of recruiting, the elements of recruiting power and their own experience to visualize the operation and shape its outcome.

9. Visualize
The RS commander’s vision should identify necessary tasks, who is to do them, and when, where, and why they’re done.
Expected results are not guesses, they are determined by analyzing the recruiter’s historical telephone prospecting performance.

10. DESCRIBE
Station commanders must describe recruiting operations to subordinates.
Station commanders must understand how the accomplishments of individual recruiters will impact the station’s mission.
Mission success occurs through a combination of decisive, shaping, and sustaining operations.

11. DESCRIBE
The station commander’s description and expectations should be clear, and concise.
The station team must conduct all individual operations with the commander's described vision in mind.
Coordinated team activities will contribute to the station's mission success.

12. DIRECT
Station commanders direct recruiting operations by using the recruiting operating system (ROS).
The ROS is composed of seven operational elements
The seven elements of the ROS can be used separately or in combination, depending on the market situation.

13. INTELLIGENCE
The intelligence system (G-2) collects, analyzes, and disseminates data to assist with IPM down to station level.
Station commanders use intelligence to direct recruiting efforts and develop ROP objectives.

14. INTELLIGENCE
IPM includes defining and describing the local recruiting environment, evaluating the market and synchronizing assets to target high payoff zones and events.

15. PROSPECTING (Maneuver)
The Station Commander must employ prospecting as a tactic to locate, identify, and contact potential Future Soldiers.
There are four prospecting techniques: P1 (telephone prospecting), P2 (referral prospecting), P3 (face-to-face prospecting), and P4 (Internet prospecting).

16. PROSPECTING (Maneuver)
The nonlinear use of all prospecting techniques accomplishes simultaneous market penetration.
Prospecting is usually a decisive operation the Commander must take care to employ all assets and resources judiciously.

17. PROCESSING
Station Commanders manage the processing cycle, recruiters should continually reinforce to their applicant’s expectations to prepare them for enlistment.

18. FSTP
Station Commanders supervise the transformation of civilians to future Soldiers through mentorship and training.
The Station Commander must ensure that the recruiters are trained and able to coach mentor and motivate Future Soldiers.

19. TRAINING
Continually evaluate their recruiter’s performance of critical task and I.D training needs.
Soldiers assigned as detailed recruiters will continue to attend primary MOS specific training such as ANCOC and BNCOC.

20. RSS Recruiter integration and departure procedures.
Administrative functions by the staff to support Soldier well being.
Market intelligence and mission analysis.
Operations, waiver processing. Logistics. advertising and public affairs.

21. C4
Computers, cell phones, faxes, and s. has enabled commanders to spend less time in their station and more time with recruiters in their market.
Continually evaluate how C4 can improve communication and command and control.

22. Tracking in the Planner
Utilize planners to monitor performance and manage the elements of the ROS.
Conduct informal AAR’s throughout the day asking pointed questions that align the intent with the subordinates activity.
Track results by:
focusing on three to five task that compliment your objectives
allowing the AAR process to guide your daily/weekly schedule
and other necessary task

23. Check On Learning Why should the Station Commander Manage the ROS?
How does the Station Commander direct Recruiting Operations?
Mission success occurs through what three operations?
Why must the Station Commander describe his Recruiting Operational Plan to Subordinates?
Why should the Station Commander Manage the ROS?
To ensure they are completely situationally aware of everything happening in their station area
How does the Station Commander direct Recruiting Operations?
By monitoring recruiter activity, managing the ROS and using the AAR process
Mission success occurs through what three operations?
Decisive, Shaping and Sustaining
Why must the Station Commander describe his Recruiting Operational Plan to Subordinates?
The Station Commander must ensure every Recruiter is situationally aware and understand expectations

24. Check On Learning
What primary tool is used by the Station Commander to articulate the ROP?
Name and describe each element of the ROS?
How does the Station Commander analyze each element of the ROS?
How does the ROS the AAR process and the ROP relate?
What primary tool is used by the Station Commander to articulate his ROP?
The SAB
Name and describe each element of the ROS?....
How does the Station Commander analyze each element of the ROS?
Conducting a SWOT Analysis
How does the ROS the AAR process and the ROP relate?
The Station Commander must analyze and manage each element of the ROS, and Identify training needs and provide direction during the AAR process. Which compliments the overarching plan which is the ROP.

25. Summary
The Station Commander will receive external directives from the Company Command Group.
The Station Commander must analyze each element of the ROS by conducting a SWOT.
The Station Commander will consolidate their efforts by outlining their short, mid and long term objectives.

26. Summary
The objectives will be placed on the Situational Awareness Board (SAB).
The SAB and the SAB binder is the station commanders primary tool for obtaining the objectives outlined in their ROP.

27. Summary
Station Commanders should use planners to monitor performance and manage the elements of the ROS.
The Station Commander must be able to visualize and describe their ROP and direct their subordinates.

28. Summary Visualize Describe Direct ROS management AAR process
Tracking in the planner
In summary you can see that a Station Commander should be actively engaged at all times in order to be successfully attacking the mission. He must constantly visualize his market. Describe his expectations and direct the force. The relentless grind of this profession is exciting and dynamic. Maximize your efforts, events, and time and you will see the fruits of your labor return to you in the form of consistent Mission Accomplishment. At the Station level detailed analysis of each ROS culminates with the Station Recruiting Operational Plan. The plan is not one sheet of paper but it consist every system and element.

29. Questions?