1. TECHNOPRENEURSHIP (EM604) Session 4 FROM IDEA TO OPPORTUNITY Dr. Winarno

2. Business From Start Identify Needs Wants Problems Opportunity to fulfill Need/Want Or Solution Feasibility Study Business Proposal Business Formation Business Plan Business Operation Team or Individual with necessary skill

3. Business Operation HRD PROCURE MENT MARKETING PRODUC TION FINANCE R & D LEGAL INVENTORY DISTRIBU TION PUBLIC RELATIONS

4. Needs, Wants and Problems Identification What is Need? What is Want? What is Problem?

5. The Origin of Inventions

6. Human Life Dimensions And The Needs Soc/Em Needs Mental Needs Physical Needs Spiritual Needs Spiritual Dimension Physical Dimension Social / Emotional Dimension Mental Dimension

7. Physical Needs Foods & Drinks Clothing Shelter Sports & Health Biological (Sexuality) Transportation Skill

8. Social & Emotional Needs Relationship (Families, Friends, groups, clubs) Economics Security Esteem Social Status / Career / Self-Actualization Entertainment / Refreshing Emotional Health (happiness, glad) Hobby Attitude

9. Mental Needs Logical Aspects : Truth – Education – Information, Knowledge & technology Ethical Aspects : Goodness – Moral, ethics, Law, Justice Aesthetical Aspects : Beautiness – Arts and Design

10. Spiritual Needs In Search for God Religion Spiritual Help Spiritual Practice Holy Book

11. Wants Identification Physical based wants: beauty, fashion, luxurious housing, lux car, etc. Emotional based wants: Mental based wants: – Logical based wants – Goodness wants – Beautiness wants Spiritual based wants

12. Do you like Problems?

13. Problems as Mother of Invention Problems Solutions Innovations Inventions Business Opportuniti es

14. Problems Identification Unemployment Poverty Traffic jam Huge transaction volume

15. Selecting The Right Opportunity Attractive Opportunity Capabilities and Skills Interest, Passion, Commitment Sweet Spot Timely Solvable Important Profitable Favorable Context Good at the needed task Willingness to learn Like to do the task Like the challenge Committed to do what is necessary

16. Tugas Tugas Kelompok : Mengidentifikasi Needs, wants dan problems sebanyak-banyaknya.