1. GAP INC.
A MEDIA ANALYSIS

2. HISTORY Date Established: August 21, 1969
Place established: San Francisco
Founder(s): Doris F. Fisher & Donald Fisher
Number of employees: more than 134,000
Current CEO: Glenn K. Murphy
Key values: Integrity, Respect, Open-mindedness, Quality, Balance
HISTORY

3. MISSION AND VISION STATEMENT
Mission Statement
Gap, Inc. is a brand-builder. We create emotional connections with customers around the world through inspiring product design, unique store experiences, and compelling marketing.”
Vision Statement
We seek to make a positive, lasting impact on the people and in the places where we operate.”
MISSION AND VISION STATEMENT

4. TARGET MARKET Gap: Families Old Navy: Families
Banana Republic: People in the work place
TARGET MARKET

5. Through multimedia ads including but not limited to: window ads, magazine spots, newspaper ads, press releases, TV ads.
COMMUNICATIONS

6. MOST SUCCESSFUL COMMUNICAITONS
The most successful have been the paper ads. Both in and out of stores they create a large impact on consumers. Many of the paper ads challenge the social norms of the present.
MOST SUCCESSFUL COMMUNICAITONS

7. WEAR YOUR PASSION
COMMON MESSAGE

8. ADVERSISEMENT ANALYSIS
/watch?v=KAPnSRqgpZE
This ad communicates that Gap is going back to the basics.
ADVERSISEMENT ANALYSIS

9. ADVERSISEMENT ANALYSIS
The company is communicating that we should wearing our passion and show who we are through our clothing. They are also challenging current social issues.
Ad links
undefined-1BB86BCB _636x358.jpg