1. Fair Trade Software Building knowledge economies Creating Shared Value Konza Technology City, Kenya From this To this

2. © 2012 Deloitte The Netherlands Short Introduction of Ernst van Weperen 2

3. “Our Common Future” (1987) “Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs”

4. An adjective.. Capable of being maintained in existence without interruption or diminution

5. Sustainability = The ‘ability’ to ‘sustain’:..yourself.......a (global) system......or a company...

6. A growing group of people.....becoming more affluent......on a finite source Ecological degradationSocial instability Ability to sustain our planet Economic Scarcity

7. The ability to sustain a company in the long run very much depends on: A thorough understanding of how these trends will affect you and (the relationship with) your stakeholders The ability to identify structural trends on the markets you operate Source; ethical leaders in action

8. Creating Shared Value (CSV) Takes away the unnatural segregation of business and society...but business value “and” societal value “Societal needs, not just conventional economic needs, define markets, and social harms can create internal costs for firms” Not business value “or” societal value..or even business value “because of” societal value

9. CSR Value: doing good A limited CSR budget Separate from profit maximization CSV Value: economic and societal benefits relative to cost Realigning the entire company budget Integral to profit maximization CSV vs CSR

10. CSV vs Fair trade Both aimed at Creating Shared Value But Fair trade’s primary driver is to protect producers (and as a potential result increased value through higher quality produce) Whereas CSV’s primary driver is to create shared value, which will often translate to protection and higher prices for producers

11. CSV vs Impact Sourcing Source: the rockefeller foundation Impact Sourcing, or Socially Responsible Outsourcing, is also aimed at creating shared value But suffers from the same (image) problems as CSR (bolted on vs integrated)

12. Creating Shared Value A thorough understanding of how these trends will affect you and (the relationship with) your stakeholders The ability to identify structural trends on the markets you operate Source; ethical leaders in action

13. Andy Haxby British Entrepreneur Director, Competa IT Open Source Advocate

14. Multiple perspectives One solution

15. Photo: Banana Republic / Harriet Lamb and Andy Kenworthy Developing countries import high-value goods and services, and export low-value. How can we reverse this trading imbalance?

16. We discussed the digital divide, we sent old computers, we paid for universities and we built internet infrastructure. Now what? There’s not enough work – highly educated and highly disappointed. Global Information Technology Report 2013

18. you want to do something, but it’s difficult? or not? How can individual people, consumers, help make the world better?

19. easier for some companies than others? Supermarket Bank vs. How can corporations show their CSR commitment? How can they avoid Greenwash criticism?

20. how can they take part in the global market? How can small and medium size IT companies stay competitive?

21. One solution Create Shared Value

22. Fair Trade Software is Open source tools Internet connectivity in developing countries Level of IT skills in developing countries Fair Trade Principles 1.Improving market access 2.Equitable trading partnerships 3.Capacity building & empowerment 4.Consumer awareness raising & advocacy 5.Fair Trade as “Social Contract” 6.…. Some tech stuff Agile development methods Agile development methods

23. Collaborative partnership between IT companies in developed and developing countries Moderated by FTS Foundation IT Partners IT Providers Customers Small IT companies in developing countries Small and medium IT companies in OECD countries Large corporate enterprises, governments and large organizations

24. It’s not outsourcing – It’s a co-development partnership This approach increases job opportunities in a mutually inclusive and collaborative way: it retains jobs in developed countries while growing capabilities in developing nations. It’s not about Fair Trade – It’s using F T to create value This is not about Fair Trade per se. Fair trade is used as the key to shared value creation because it is a recognisable brand. This extends Fair Trade, in a way that adds value not cost.

25. Development Knowledge Economies Market access & training IT companies in developing countries USP IT companies in developed countries CSR solution and quality endorsement Companies buying software solutions Purchasing preference Customers’ contribution Virtuous Circle of SVC

26. Q. why did we do this? A. Self interest

27. Sustainable Partnerships Images by: Join the circle get involved