1. SHARING city Seoul Korea Local Government Centre, GAOK Oceania
Young CHA, Senior IR Manager/ Specialist
Junhyun KEE, Director General
Korea Local Government Centre, GAOK Oceania

2. Contents Goal of ‘Sharing City Seoul’ 1 Establishment of the Program 23
Key Programs 4
Public Benefits 5
Promotion : Raising Awareness 6
Future Assignments
Korea Local Government Centre,
GAOK Oceania

3. Why Sharing? Goal of ‘Sharing City Seoul’
Seoul’s goal is to establish an ecology in which the sharing economy can grow
autogenously.
The light and shadow of fast growth
Multiple simultaneous occurrences of urban problems
caused by a result of rapid, compressed growth
such as traffic congestion, Human alienation due to fiercer competitionRelationship Breakdown-South Korea’s suicide rate remains top in OECDIncreasing Propensity for Single Living and Social Isolation-The portion of 1-2 person households 50.8% 4 person households26.5% in 2014High Rate of Youth Unemployment -Unemployment of young people(15-29 of age) 8.7%, Total unemployment rate 3.6% in 2014
Necessity of concerning Sustainable Development
Infrastructure and Environment
for Sharing Seoul
ICT, Social network, shifting cultural factorsSouth Korea is the world leader in internet connectivity-ranked 5thwireless broadband subscriptions per 100 inhabitants, by technology., OCED, June 2013-Smartphone penetration rate in the world : Highest level of smart phone ownership in million citizens, Compact city
Why Sharing?
Korea Local Government Centre, GAOK Oceania

4. Opening of Online Portal
Establishment of the Program
Jun 2013
Opening of Online Portal
‘Share Hub’
Feb 2013
Establishment of
Policy Execution Body
Dec 2012
Enactment
-선언
There is a way of consuming without
possessing. The solution is the ‘sharing
economy’. The concept of the sharing
economy first attracted attention during
the global financial crisis of The
sharing economy allows the maintenance
of a similar level of consumption
while reducing family expenditures.
Furthermore, many people have paid
close attention to the advantages
offered by this system, which facilitates
communication within communities and
prevents the wasting of resources during
the consumption process.
Seoul is promoting a revolution. The city
declared itself a ‘Sharing City’ for the
first time in September 2012 and began
applying the concept of the sharing
economy to its urban policies.
In fact, sharing is not unfamiliar to
the people of Seoul. There used to
be widespread traditional cultures
of sharing in Korea, called poomasi
and dure, which mean ‘exchange of
labor’ and ‘farmers’ cooperative group,’
respectively. At one time, we used to
share labor, objects and food among
neighbors. Moreover, Seoul is well
equipped with the IT infrastructure
needed to vitalize the sharing economy.
The city prides itself in having the world’s
most convenient Internet, smartphone,
and SNS use. Based on these measures,
Seoul is carrying out diverse activities to
promote the sharing economy.
Seoul’s goal is to establish an ecology in which the sharing economy can grow
autogenously. First, in order to lay solid ‘Sharing city, Seoul’ has been working on the
following measures:
➊ Preparation of laws and systems to promote sharing
➋ Establishment of a policy execution body under private-public governance
➌ Opening of an online sharing information portal (SHARE HUB)
➍ Seoul, promoter of the sharing economy
➎ Installation of an information exchange window with the world
First, in order to lay solid ‘Sharing city, Seoul’ has been working on the
After Seoul Declaration of the ‘Sharing City’
in September 2012, The city’s first action
was to enact the ‘Seoul Metropolitan
City Sharing Promotion Ordinance’ on
December 31, 2012.
The Seoul Metropolitan Government
collected opinions from sharing activists
through public hearings.
The newly enacted ordinance dictates
that the city must support the vitalization
of sharing not only in the public sector,
but also in the private sector. As such,
the city acknowledges companies or
organizations that attempt to resolve social
problems through sharing, designates
them as ‘sharing companies’ (or ‘sharing
organizations’) and supports them. Seoul’s
public assurance helps the settlement of
startup companies.
Seoul’s Sharing City policy is being
implemented based on cooperation
between the private and public sectors.
In order to promote smooth privatepublic
cooperation, the city established
the Sharing Promotion Committee in
February 2013 and is currently managing
it. The committee is composed of fifteen
members including twelve private experts.
The private experts are drawn from the
IT, CSR, and social innovation fields, while
the remaining three members include a
city councilor and officials. The committee
deliberates on the selection of ‘sharing
companies’ and suggests diverse opinions
on business operation.
In this sense, Seoul’s sharing policy is a
private-public governance model rather
than a top-down model.
SHARE HUB (sharehub.kr) is a portal
website designed for the sharing of
information. The website is the most
convenient gate to the ‘Sharing Seoul’
for citizens. The Seoul Metropolitan
Government opened the SHARE HUB in
June The SHARE HUB introduces
the activities of domestic and overseas
sharing organizations and companies and
introduces Seoul’s sharing activities to
other countries. Furthermore, the SHARE
HUB supports networking with sharingrelated
companies and organizations, etc.
Website management is conducted by
private-public cooperation. The actual
management of the website is conducted
by a private organization called CC Korea.
provides administrative and financial
support for management, and engages
in collaboration with diverse fields such as
the advertising of sharing business.
Sep 2012
Declaration
Korea Local Government Centre,
GAOK Oceania

5. Key Programs Sharing City Sharing of … Spaces Items Facilities
Experience
Information
Korea Local Government Centre, GAOK Oceania

6. 1. Spaces/Facilities Public Sector Private Sector Key Programs
① Unused Public Facilities
② Unused Parking Lots (Pub. & Priv.)
③ House Sharing among
different Generations
① OnOff Mix ② WooZoo
③ BnB Hero ④ Kozaza
⑤ Modu Cor. ⑥ Sell Park
Public Sector
➊ Sharing public underused space 13
Sharing of idle public faciliies
Seoul is actively committed to sharing public spaces. During times when public facilities
are not in use, such as weeknights and weekends, Seoul loans those spaces to citizens
free of charge or rents them out at low cost. Anyone can easily access the facilities using
the online reservation website(yeyak.seoul.go.kr). Residents conduct regular club
meetings in such spaces. Since April 2014, 970 spaces have been opened to the public,
and they have been used by members of the public on approximately 23,000 occasions.
➋ Sharing parking space
The construction of just one new parking lot in downtown Seoul requires a signifi cant
budget. However, sharing parking lots can solve parking problems without requiring
any budget input. The Seoul Metropolitan Government performs diverse activities
to promote the sharing of parking lots. In Yongsan-gu, resident parking lots are
shared with those who need them. In Songpa-gu, the city collaborates with sharing
companies to share parking information with citizens. Also, new measures have been
attempted in diff erent boroughs. In Jongno-gu, the parking lots of residential colleges
are available for sharing, while in Seongbuk-gu the parking lots of leased apartments
are shared with other residents.
photo(CC) via Milo Baumgartner / fl ickr.com
Sharing city, Seoul - Sharing of space
➌ ‘Room Sharing between
the Generations’ (house sharing)
‘Room sharing between the generations’ is a housing sharing project that connects two
generations. The basic goal is to connect young people in need of low-cost housing
with more senior citizens who have extra rooms due to their children’s departure for
marital or employment reasons, etc. Young people can help with house chores and
enjoy low rent in return. Elders can live in young people’s company and enjoy freedom
from social isolation. This system has attracted considerable attention as a solution
to both the problem of solitude facing many senior citizens and young people’s
housing difficulties. Currently, there are 28 young people residing in 23 houses with
elderly people in Nowon-gu and Gwangjin-gu. The system is now spreading to other
neighborhoods near colleges such as Seodaemun-gu.
Private Sector
➊ OnOff mix (private companies' spaces)
ONOFFMIX is a platform that provides
spaces for events.The company not
only provides event information, but
also helps with the hosting of events.
When people hold an event, ONOFFMIX
provides diverse necessary services such
as participant management, venue rental,
and promotion to the organizer, thus
connecting online and offline services.
This service enables easy sharing of
knowledge and contents.
ONOFFMIX has around 310,000 members,
and has hosted around 27,000 events,
attesting to a continuous growth trend.
The long-term goal of ONOFFMIX is to
create the best event business platform in
the world.
➋ WOOZOO (Sharing house with those with similar hobbies and experiences)
WOOZOO is a company that creates
and provides shared houses. WOOZOO
supplies housing to students at low cost,
and helps residents share their hobbies
and experiences with one another.
When the founder saw students living in
confined spaces such as gosiwon(a tiny
one-room housing) due to their difficult
financial circumstances, he decided to
start WOOZOO to help them.
Although the company underwent many
management difficulties at the beginning
due to a lack of awareness of the sharing
economy, WOOZOO now operates thirteen
‘shared houses’ in many parts of Seoul.
➌ BnB Hero
BnBHero provides a short-term room
rental service to travelers. While BnBHero
is as easy to use as a hotel, it also provides
cheap services and opportunities to
interact with local residents. Some 3,000
rooms are currently registered with
BnBHero, and more than 1,000 travelers
use the service every day.
This year, the company plans to begin
a monthly rental service for long-term
travelers.
Company Name BnBHero
CEO Minsoung Jo
Website
Korean AirBnB
BnB Her
➍ Kozaza (Deep sleep in a hanok)
‘Kozaza’ is a word used by Korean mothers
to put their children into a deep sleep. It
is best translated as ‘sleep well’ or ‘take
a deep sleep’. Kozaza provides travelers
deep sleep as well as special experiences
by connecting them with empty rooms.
In particular, Kozaza has been focusing on
‘hanok stays’ which enable travelers to stay
in Korean traditional houses(hanok) and
experience traditional culture of Korea.
In addition, the company facilitates the
sharing of diverse types of vacant rooms
in regular houses, apartments, pensions,
guest houses, studios, temple stays, and
so on.
➎ Modu Company
Moducompany connects parking lot
owners with people in need of a parking
space during idle time through the
smartphone application ‘Modu’s Parking
Lot’. Having launched its service in early
December 2013, the company now
provides information on around 40,000
parking spaces to 20,000 members.
Modu’s Parking Lot has proved that
parking lot expansion is not the only
solution to the city’s serious parking
problem. The company will continue
with its efforts to create a standard
model of parking lot sharing by closely
collaborating with the public sector.
➏ Sell Park
Sellpark shares parking spaces during
those times when their owners aren’t
using them by its website or application
so that people in urgent need of a space
can use the parking spaces instead. Users
can search for the closest and cheapest
available parking space around their
office or home using Sellpark.
In the early phase of business, it was
difficult to persuade parking space
owners to join the scheme because the
concept of sharing a parking space was
unfamiliar.
Now, however, the company possesses
around 1,000 members and enjoys 120
monthly trades.
Korea Local Government Centre, GAOK Oceania

7. 2. Items Key Programs Korea Local Government Centre, GAOK Oceania
Book Sharing
Tool & Toy Library
Good Neighbor Market
Nanum Car
We can prevent the waste of resources by sharing any items that we do not use
frequently. Collaborative consumption is a new model of consumption that reduces
expenditure while increasing satisfaction.
It enables prudent housekeeping at a lower cost than retail purchasing. In addition,
mutual networking can vitalize internal exchanges within a community. The Seoul
Metropolitan Government is dedicated to promoting the sharing of diverse items,
such as children’s clothes and cars, by collaborating with many companies that want
to share items.
Public Sector Private Sector
➊ Book sharing
(77 tools libraries in Seoul) (52 bookshelves exist in local communities currently)
The book sharing project creates a ‘community bookshelf’ that enables people to share
their books with neighbors. Book sharing satisfies both people’s cultural desire and
their innate love of sharing. In particular, Songpa-gu has established and is currently
operating diverse book sharing schemes. The most unique case is the utilization of
phone booths for book sharing. Phone booths are gradually becoming obsolete due
to the widespread use of smartphones, but they are now being transformed into book
sharing venues. Including these, there are now nineteen book-sharing programs in the
Seoul Metropolitan Government.
➋ Tool and toy library
Tools are representative objects that every house possesses but does not frequently use.
Children’s toys can be an excessive burden for parents because of their high cost and
limited usage period. That is why Seoul is operating tool and toy libraries in many parts
of the city. There are currently fourteen tool libraries and thirty toy libraries in Seoul. In
particular, camping equipment is now shared in the Hwayang-dong Tool Library in
Gwangjin-gu as demand continues to increase. The Seoul Metropolitan Government
works to share diverse items in response to regional characteristics and residents’
demand.
➌ Samgaenaru Good Neighbor Sharing Market
The autonomous boroughs of Seoul are also carrying out diverse sharing projects. The
sharing project contest held in 2014 among the city’s autonomous boroughs introduced
various examples of sharing projects The Samgaenaru Good Neighbor Sharing Market
in Mapo-gu is one of them. The Samgaenaru Good Neighbor Sharing Market utilizes
buildings that are left behind during the demolition process of re-development. This
innovative ‘market place’ plans to change the community atmosphere by operating a
sharing school and DIY classes. There are now many areas in Seoul that are attempting
to spread the new sharing culture and restore the city by implementing sharing
projects.
Private Sector
➊ Green car (Korea’s first and biggest car sharing service)
Green Car is the first and the biggest car
sharing company in Korea. The term ‘car
sharing’ was completely unfamiliar in
Korea until recently. As a startup company,
Green Car faced many initial difficulties
in constructing a business model, and
was unable to secure vehicles or parking
lots. That’s when the Seoul Metropolitan
Government began supporting Green Car.
It was a groundbreaking moment for the
company as brand awareness and trust in
car sharing increased among citizens. Also,
as the company was allowed to use public
parking lots that are operated by the city,
it is now able to provide a more accessible
car sharing service.
➋ SOCAR (Flexible and reasonable alternative to private vehicle use)
SOCAR is a socially innovative company
that offers a flexible and reasonable
alternative to private vehicle use by
providing an economic and eco-friendly
car sharing service. SOCAR was put in
charge of Seoul's official car sharing
service, Nanum Car, in March 2012, only
one year after its foundation at Jeju in
November 2011.
Since then, the company has quickly
expanded its service not only to the
capital area, including Incheon and
Gyeonggi, but also to Busan, Daegu, and
Ulsan. SOCAR calls its members SOCHIN(i.
e.‘friends of SOCAR’) and focuses on
creating a car sharing service that is
shaped by its members through diverse
channels including SNS and the Internet
blogs.
➌ KIPLE (Sharing children’s wear that no longer fits)
KIPLE is a service that connects individuals
wishing to exchange and share children’s
wear that no longer fits in a fair and
convenient manner.
The company was founded in 2011,
when mothers and fathers began
understanding the value of the sharing
economy and started worrying about
the redistribution problem of children’s
wear. In January 2012, the company
benchmarked the USA’s Thredup and
began its first online community service.
There are now around 60,000 registered
clothing items with 8,000 members.
Starting in 2014, KIPLE conducts its
children’s wear sharing business along
with the regional community through
collaboration with national and public
nursing homes within Seoul’s boroughs.
➍ OPEN CLOSET (Sharing suits that people don’t wear)
There are many young people currently
in search of a job in Korea. And, in
many cases, they are faced with the
burdensome price of suits for their
interviews. In July 2012, OPEN CLOSET
began its clothing rental business for
young people facing economic difficulty
and people from socially neglected and
vulnerable classes. Since its foundation,
the business has enjoyed 5,000 trades and
450,000 cumulative visitors. The company
is now approaching more citizens with its
sharing service since its appearance on a
TV program. OPEN CLOSET also plans to
use its sharing business profit to operate
diverse consulting programs for young
people who are looking for jobs.
➎ Theatre waste recycle (Sharing and recycling of theatre items and information)
In 2010, the set of a drama co-produced
by France and Korea was on the verge of
being thrown away. The cost of building
the set was almost KRW 20 million. The
theatre group posted a photo and a
brief comment on Facebook in order to
prevent its disposal.
In a mere 4 seconds, another theatre
company replied that it wished to acquire
the set. The set is still in use today. This
event led to the creation of the Theatre
Waste Recycle project which shares and
recycles theatre items and information.
It is an online platform that connects a
group or person who no longer needs an
item with another group or person who
needs it.
➏ Tikle (Application to make carpooling a way of life)
Tikle is a sharing company that provides
a carpool service. The service opened
in May 2013, and there are now around
30,000 members actively engaging in
the carpool as of June Tikle is a
platform that connects people who want
to carpool. Users can enjoy reasonable
consumption and resource preservation
using the Tikle service.The company will
continue striving to enhance trust in
carpooling and improve its service quality.
KIPLE
Open Closet
Theater Waste Recycle
Tikle
Korea Local Government Centre, GAOK Oceania

8. 3. Experience & Information
Key Programs
3. Experience & Information
Seoul Open Data Plaza
Seoul Photo Bank
Seoul e-Labor Sharing
MyRealTrip
In addition to space and items, we can also share our talents, experience, and
information. The Seoul Metropolitan Government has already opened its
information to its citizens. There used to be a traditional sharing culture called
poomasi (labor sharing) in Korea. The tradition has been revived as ‘Seoul e-Labor
Sharing’ and is currently operational in various parts of Seoul. People can use a
regional currency to share talents, experience, and items. There are also other
diverse forms of sharing that exist in Seoul, and all information on sharing is
provided to the citizens via SHARE HUB.
Public Sector
➊Seoul Open Data Plaza
Share information with high social and economic values with citizens.
Promoting various business creation using public data
Making Seoul Government's approved documents available to the public online.
It is Seoul’s principle to open all public data to the public. Seoul Open Data Plaza is an
online space for sharing the city’s information with citizens. All citizens can freely access
the data at no cost. Approximately 1,400 types of data sets are open to the public. The
Seoul Metropolitan Government also provides visual data that utilizes charts, fi gures,
and colors in order to enhance understanding among citizens. In addition, the city
opened all approved documents to public perusal in March This policy answers
citizens’ questions and fulfi lls Seoul’s goal of ensuring transparent administration.
➋ Seoul Photo Bank
There are often times when we cannot find appropriate photos when writing reports
or decorating Internet blogs. Seoul Photo Bank is a photo sharing website (wow.seoul.
go.kr) that offers a solution to this problem. Among the photos posted on the website,
anyone can utilize photos that are owned by the city for free. Citizens can post and
share their own photos as well. Currently, around 250,000 photos are registered on
Seoul Photo Bank.
Private Sector
➊ Seoul e-Labor Sharing (Sharing talents and items with local currency)
For a long time, there existed a tradition
of sharing labor and possessions in Korea.
This tradition was called dure or pumasi.
Seoul e-Labor Sharing was launched
to revive this tradition in our own era
and restore village communities. Seoul
e-Labor Sharing is a local community
sharing business that shares other people’s
possessions or talents within a region
using a community currency called ‘Mun’.
For example, Mrs. A, who possesses a
Yoga instruction license, may help Mr. B
with a yoga lesson, and receive Mun in
return, and then use that Mun to purchase
an item belonging to Mr. C. Starting with
two autonomous boroughs in 2010, Seoul
e-Labor Sharing is now operational in
seventeen autonomous boroughs. There
are now 6,000 members and the volume
of the community currency Mun trade has
exceeded KRW 100 million. Seoul e-Labor
Sharing will continue its efforts to vitalize
the talent and possession sharing culture
in the daily life of Seoul’s citizens.
➋ myRealTrip (Customized trips with local people)
myRealTrip provides a customized travel
service accompanied by local people.
Since the launch of the service in February
2012, approximately 18,000 people
have travelled to 187 cities around the
world using myRealTrip. There is a good
reason behind many people’s use of the
company’s service. Trust is the key to the
travel service business, and the company
was able to provide this trust due to its
position as an official sharing company
recognized by the Seoul Metropolitan
Government. myRealTrip plans to launch
a mobile application in the near future,
and create a service for foreigners to travel
conveniently in Korea.
➌ Wisdome (Platform for sharing knowledge, insight and know-how)
Wisdome is a platform designed to enable
‘Human Books’ to share their knowledge,
insight and know-how with people in
need.
Launched in March 2012, Wisdome
presents around 1,000 people, collectively
known as ‘Human Books’, who possess
experience and stories from diverse fields.
In the past two years, around 24,000
participants have held 2,500 meetings
through Wisdome. Wisdome will continue
to invite ‘Human Books’ and enable the
sharing of diverse experiences.
➍ Zipbab (Online social dining platform)
Zipbab is an online platform dedicated to
social dining. This innovative online solution
provides services-including location
brokerage, reservation, payment gateway
and participant invitation-designed to
enable anyone to conveniently host a
meeting. The huge increase in one-person
households has resulted in increased
demand for communication and help with
forming relationships help with forming
relationships. This trend has brought
“Zipbob,” a social dining service that provides
meeting opportunities using bab(‘meal’ in
korean) as its main medium, under the
spotlight. Since its launch in October 2012,
around 4,000 meetings have taken place,
with around 200 meetings held every week.
The company plans to expand its service
beyond Seoul to the entire country in order
to provide warm dining opportunities that
resemble zipbab(‘meal at home’ in korean)
to many more people.
➎ Local Design Movement (Experiencing local life through travel)
The local hotel ‘Local Stitch’ is a platform that
remodels small regional superannuated
inns and provides an accommodation
service while connecting guests with
the tourism resources and services
of a particular local community. The
Local Stitch prototype model began on
October 2013 in Seogyo-dong, Mapo-gu,
Seoul. Using this prototype, the company
is experimenting with whether it can
provide a hotel-grade complex service
through the sharing of regional services
and contents. Local Stitch strives for
simple ‘tourism’. Ultimately, the company
focuses on the supply of ‘local life tourism’
that allows people to experience regional
life while helping local commercial areas
at the same time.
➏ CC Korea (Creative Commons Korea, sharing of knowledge, information, and art through CCL)
CC KOREA is a non-profit organization
that pursues an open culture where
everyone gets together to create and
share. While respecting the rights of
copyright holders, the organization
distributes the CCL(creative commons
license), an open license for the sharing of
knowledge, information, and art.
Since 2013, CC KOREA has been operating
SHARE HUB(sharehub.kr) with the Seoul
Metropolitan Government to disseminate
the culture of sharing. CC KOREA plays
an important role in the private sector as
Seoul’s partner in realizing ‘Sharing Seoul’.
CC KOREA will continue to announce
sharing activities, promote citizens’
participation, and collaborate with
companies, organizations, communities
and governments at home and overseas
that perform sharing activities.
Wisdome
Zipbab
Local Design Movement
CC Korea
Korea Local Government Centre, GAOK Oceania

9. Community Engagement / Business Incubation
Public Benefits
Community Engagement / Business Incubation
Some Businesses:
100% growth
per year
Ex 1
Nanum Car
1922 cars in 912 places
850,000 users
Ex 2 Kiple
Sharing clothes
5,109 ->
15,343
Ex 3
House Sharing
amg generations
104 students
in 89 houses
Ex 4
Unused
Facilities
120,000
occasions
The Seoul Metropolitan Government
will be unsparing with its support for
companies that use private civilian
capacity to lead the sharing economy.
Furthermore, the city will not hesitate to
take an interest in and provide support for
startup companies. Startup companies are
faced with numerous challenges before
they can grow. The Seoul Metropolitan
Government will help these companies to
overcome their difficulties efficiently. Not
only will the city offer financial support,
but it will also connect human resources
and provide mentoring and consulting
services.
Seoul’s sharing map will be more diverse
and colorful with the incubation and the
promotion of startup companies.
Korea Local Government Centre,
GAOK Oceania

10. Public Benefits Social Innovation through Sharing…
Resilient
Community
Reducing
Urban Issues
Sustainable
Growth
Citizen
Focus
Local economy
activated
10 million
– compact city
Relationship
healed
Connectivity
built on trust
Collaborative/ethical
consumption culture built
Resources
efficiently used
Sustainable Infra for
sharing constructed
Sharing value & culture
created for citizens’ welfare
Korea Local Government Centre,
GAOK Oceania

11. Promotion Public Awareness Korea Local Government Centre,
SMG as a Promoter of the
Sharing Economy
Smart Cloud Shows
2013, 2014
Public
Awareness
Experience
Events/Workshops
for Citizens
Global
Conferences
promoter
of the sharing economy
The Seoul Metropolitan Government is a
major promoter of the sharing economy.
Although the city is not directly involved
with the actual management of sharing
companies, it helps startup companies to
successfully establish themselves in the
market. An example is Seoul’s operation
of the ‘Sharing Economy Startup School.’
It is a learning experience for those who
wish to start their companies based on
the sharing economy.This program helps
prospective entrepreneurs to inspect
their business items and solve problems
through mentoring with civilian experts
or senior entrepreneurs. The goal is to
support entrepreneurial activities that
utilize the sharing economy.
After the establishment of a business,
the city continues communication and
cooperation in order to promote the
successful settlement and enhanced
autonomy of startup companie
Installation of an information
exchange window with the world
Seoul is very interested in international
exchanges aimed at vitalizing the sharing
economy. International exchanges allow
Seoul to announce the achievements
of ‘Sharing city, Seoul’ and to learn from
excellent or exemplary cases from overseas.
To that end, the Seoul Metropolitan
Government operates the Sharing Economy
Advisory Group. The Sharing Economy
Advisory Group is currently composed of
Joe Gebbia, co-founder of Airbnb; Rachel
Rotsman, director of Collaborative Lab; April
Rinne, CSO of Collaborative Lab; Herald
Heinrichs, professor of Luneburg University;
and Neal Gorenflo, co-founder of Shareable.
In the future, the Seoul Metropolitan
Government plans to meet with the Sharing
Economy Advisory Group on a periodic
basis to gather information on overseas
sharing economy trends and receive
consultation on Seoul’s Sharing City policy.
Policies ’Host global conferences
●Open exhibitions and Forum ●
Hold experience events
for citizens
●-Smart Cloud Show 2013, 2014
-Sharing exhibitions with Business
initiatives in 2013, 2014
-Forum and seminars about legal systems
-Sharing concert
-Educational programmefor prep entrepreneurs
Promotion of
sharing companies
Car sharing and urban home visit schemes
have already become established in Seoul
as new trends. Sharing companies such as
Green Car, SOCAR, KOZAZA and BnBHero
are growing rapidly.
The Seoul Metropolitan Government
will be unsparing with its support for
companies that use private civilian
capacity to lead the sharing economy.
Furthermore, the city will not hesitate to
take an interest in and provide support for
startup companies. Startup companies are
faced with numerous challenges before
they can grow. The Seoul Metropolitan
Government will help these companies to
overcome their difficulties efficiently. Not
only will the city offer financial support,
but it will also connect human resources
and provide mentoring and consulting
services.
Seoul’s sharing map will be more diverse
and colorful with the incubation and the
promotion of startup companies.
Widespread adoption by citizens
through interface with villages
In the past year, the Seoul Metropolitan
Government has been working diligently
to construct the infrastructure required
for the sharing economy. The city will now
work with autonomous boroughs and
villages that are directly involved with the
everyday life of their citizens, in order to
firmly establish the sharing economy as an
integral element of their way of life. First,
the city will start ‘Visiting Ground of Sharing’
this year, in which citizens can participate
directly. This event, traditionally hosted by
the city, will be hosted at the autonomous
borough level from now on. This will
present an opportunity for people to easily
understand the concept of the sharing
economy. Also, more sharing centers
and tool banks will be installed within
regional living areas in a bid to establish a
convenient sharing environment. In the
long term, the spaces for sharing activities
will be gradually expanded using schools,
churches and residential centers as key
locations.
Forums, Seminars,
Concerts, Trainings
International Advisory Group
to promote Sharing Economy
Korea Local Government Centre,
GAOK Oceania

12. Future Assignments 10 million Citizens, 10 million Sharing
Widespread adoption by citizens through increased interfaces
Establishment of ecological sharing economy system
Systemic promotion of partner companies
10 million Citizens,
10 million Sharing
Future tasks for
‘Sharing City Seoul’
But there are still many more tasks that Seoul needs to perform.
In order to develop ‘Sharing city, Seoul’, the Seoul Metropolitan Government will further accelerate projects to achieve the following goals:
➊ Preparation of a system for the establishment of sharing economic ecology
➋ Widespread adoption by citizens through interface with villages
➌ Promotion of sharing companies
The extension of various participants
to spread
Sharing Values
10 million Citizens, 10 million Sharing
Solution
to Urban problems, Concerning public welfare for the better life-Campaigningfor spreading Sharing in public(school, local Community…etc)-Designingeasily accessible sharing policiesactivities and experiences reflected voice of public-Rearranging the law and systemCollaboration with central government-Reinforcing overseas networkingthrough the Int’l advisory group for sharing economy’
Preparation of a system for
the establishment of
the sharing economic ecology
There are aspects of the sharing economy
that conflict with existing industries
or contradict existing laws. Taxation in
particular is a sensitive matter. Also, the
insurance system for the sharing economy
service is not yet complete. The Seoul
Metropolitan Government is organizing
a system aimed at vitalizing the sharing
economy. The city is reviewing the
individual ordinances that hinder sharing
activities, and working with the relevant
departments to revise such laws. In addition,
the city is examining the incorporation of
an insurance system that embraces the
sharing economy service. Starting this year,
Seoul will concentrate on preparing the
basic system for the vitalization of sharing
economy, including regulation, taxation,
and insurance. These measures will enable
us to construct an environment in which
the sharing economy can exist and grow
autonomously.
Extension of participants
Korea Local Government Centre,
GAOK Oceania

13. Sharing City Is the answer ? Sharing City Seoul
Korea Local Government Centre, GAOK Oceania

14. Sharing City Seoul Korea Local Government Centre, GAOK Oceania
The US economics magazine Forbes recently selected the Seoul Metropolitan
Government as a major exemplar of the global sharing economy. Seoul’s creation of
a private-public cooperative model for the vitalization of the sharing economy has
inspired many cities around the world.
Korea Local Government Centre, GAOK Oceania

15. Thank You !
Korea Local Government Centre, GAOK Oceania