1. Unit 1 Assignment 4 P4

2. Aims and Objectives P4
Mission Statements- setting the purpose of the organisation
Aims – to help the business achieve their strategic plans. Different sectors have different aims
Objectives- these are aims that are broken down to make them more achievable
SMART- this tool helps a business to ensure their aims are achievable.

3. Aims and Objectives Influencing factors;
Stakeholders- stakeholders will influences business and influence the aims and objectives that they set.
Business environment- the external environment, e.g. The recession will affect the focus and aims of a business
Business type and who owns it- the owner and their personal beliefs and aims will affect the overall business aims.
Business Structure- the functional areas and business organisational structure will affect the aims a business set, how the business is organised will impact on the functional areas work together and meet the business aims.

4. Aims and Objectives
For TWO contrasting businesses research their aims and objectives.
Describe 2 aims and objectives for each business
Explain if the objectives are SMART
Explain the four different factors that affect a business and the aims they set.