1. Microsoft ® Official Course Developing Optimized Internet Sites Microsoft SharePoint 2013 SharePoint Practice

2. Module Overview Optimizing a SharePoint Site for Search Engines Optimizing Performance and Scalability

3. Lesson 1: Optimizing a SharePoint Site for Search Engines Elements of Search Engine Optimization Generating Sitemaps Excluding Content from Internet Search Configuring Site Collection SEO Settings Working with Publishing Page SEO Properties Programming SEO Properties with Structured Navigation Programming SEO Properties with Managed Navigation Demonstration: Reading SEO Properties

4. Elements of Search Engine Optimization Ensure that Internet search engines find and crawl appropriate content on your site Optimize how your links are displayed on Internet search sites Maximize the search ranking your content deserves

5. Generating Sitemaps Used to advise search engine of available content Hyperlinks Metadata Auto-generated by Search Engine Sitemap job Default schedule runs daily Separate instance for each Web Application Enabled by activating Search Engine Sitemap feature on a Site Collection

6. Excluding Content from Internet Search Robots Exclusion Protocol Defacto Standard created in 1994 (by Consensus) Used to exclude content from web crawlers Advisory only More information at: http://www.robotstxt.org Auto-generates “robots.txt” file in the root folder of the Site Collection Configured from Search Engine Optimization Settings in Site Collection Administration

7. Sample Robots.txt File User-agent: * Disallow: /layouts/ Disallow: /_vti_bin/ Disallow: /_catalogs/ Disallow: /legal/privacy.aspx Sitemap: http://www.contoso.com/sitemap.xml

8. Configuring Site Collection SEO Settings

9. Working with Publishing Page SEO Properties Enabled by activating SearchEngineOptimization site feature Auto activated by default on publishing sites Only available on Publishing Pages Property value storage depends on navigation mode: Structured Navigation: Hidden Columns Managed Navigation: Hidden Term Custom Properties

10. Programming SEO Properties with Structured Navigation SEO Properties are stored as hidden columns on publishing pages (only publishing pages) Properties can be programmatically read or updated similar to other columns SEO field names: SeoBrowserTitle SeoMetaDescription SeoKeywords SeoRobotsNoIndex

11. Programming SEO Properties with Managed Navigation SEO properties are stored as hidden custom local properties on the Navigation Term New classes are provided in the Microsoft.SharePoint.Publishing.Navigation namespace to program navigation terms Navigation Term SEO properties: Sys_Seo_PropBrowserTitle Sys_Seo_PropDescription Sys_Seo_PropKeywords Sys_Seo_PropSiteNoIndex

12. Demonstration: Reading SEO Properties In this demonstration, your instructor will show how to view and edit SEO properties on publishing pages, and how to programmatically access SEO properties from Page and NavigationTerm objects.

13. Demonstration: Reading SEO Properties

14. Lesson 2: Optimizing Performance and Scalability Client-side Programming Minification and Bundling Caching Optimizing Image Resources Using Image Renditions Using Content Delivery Networks

15. Client-side Programming Client-side programming with JavaScript becoming much more prevalent in web sites and applications Handling user interaction events on the client minimizes having to post-back the entire page to the server Requests to the server for additional data can be can be made efficiently in the background

16. Minification and Bundling Minification removes unnecessary characters from source code files Commonly used for static resources (CSS, JavaScript) Reduces the bytes required to download the file Reduces the time it takes the browser to render a page Bundling combines multiple static resources into a single file Reduces the number requests to the web to download static resources Reduces the time it takes a browser to render a page

17. Caching BLOB Cache Static resource files (e.g. Image, Video, JavaScript) Must be enabled in web.config (Off by Default) Required for Image Renditions feature Output Cache Caches full rendered page output Caches versions based on user permission profiles Object Cache Caches page data objects such as list queries, site settings, and page layouts

18. Anonymous Search Results Cache New cache in SharePoint 2013 complements the Content by Search Web Part Enabled by setting TryCache property to true on the Content by Search or Catalog Item Reuse web parts Special configuration required to support caching when querying search using the REST API

19. Optimizing Image Resources Optimizing images can be one of the best investments in performance optimization Image recommendations: Presize images to meet display requirements Choose the right image format Use Image Sprites Embed images in CSS using a data URI Consider web fonts for typography

20. Using Image Renditions Preconfigured collection of alternative resolutions for rendering an image Reduces bandwidth by pre-rendering images at the correct resolution before downloading to the browser Users can edit and crop the portion of the original image to display for each rendition Users can select the appropriate rendition with inserting or editing image content in pages Requires the BLOB cache to be configured

21. Using Content Delivery Networks Content is replicated across geographically distributed servers Requests are routed to servers with the closest proximity to the user Designed for delivering static content such as CSS, JavaScript, Image and Video files Benefits include faster page loads and smoother streaming

22. Lab: Optimizing SharePoint Publishing Sites Exercise 1: Optimizing a Site for Search Engines Exercise 2: Maximizing the Performance of a Publishing Site

23. Lab Scenario The marketing team at Contoso wants to ensure that the public-facing website has been optimized for Internet search engines. They are also concerned the site is not performing as well as it can; they have received feedback that many pages load slowly on mobile devices. They have asked you to configure SharePoint 2013 appropriately. According to Administration policy, customization and configuration of SharePoint must be done through either PowerShell, or SharePoint Features and Solutions.

24. Module Review and Takeaways Review Question(s)

25. Module Review and Takeaways